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Facebook Video Metrics Every Brand Should Benchmark Straightaway

facebook video metrics
Ready to launch your next video marketing campaign on Facebook? Hold on, read out our insightful guide on Facebook video metrics before you make a move.

Have you ever wondered if your Facebook videos were popular? How many of your Story videos were skipped? What was the point of their watching the whole thing?

In order to get the most out of your video marketing on Facebook, you should ask yourself all of these questions. Facebook video metrics, on the other hand, can provide the information you want.

To gain a better understanding of how people are responding to your material, you should study your Facebook video metrics. Your campaign’s progress and return on investment can be tracked using this tool. Your next video’s reach, engagement, and ROI can benefit from these insights.

When it comes to Facebook video metrics, what are the most important ones to monitor? The metrics you should be tracking for your brand will be laid out in this piece.

How to Find Facebook Video Metrics?

There are a few methods by which you can monitor the performance of your organic Facebook video metrics.

Select a metric from the drop-down menu under each post to see how each video performed. This will give you a more in-depth look at all of the video’s metrics.

how to find facebook video metrics

These stats can be viewed from your video collection. Select “Videos” from the “More” icon at the top of your page to see all the videos you’ve posted and choose the one you’d want to examine.

facebook video stats

At the top of the page, you’ll see a link to your most popular video. All of your videos can be found by scrolling down. Select the video you wish to study by clicking on the “…” button underneath the video. Then, click “View insights” to bring up the metrics page and get more information.

facebook view insight

Your Page Insights will also provide you with access to additional video data on Facebook, such as Facebook Story stats and Facebook Live metrics. The Facebook Ads Manager gives you complete visibility into the performance of your video ads.

P.S: We at BuzzFlick make different animated social media videos. The services we offer include cel animation, whiteboard animation, 3D animation, and 2D animation services. Click here to learn more about the services we offer for your next Facebook video.

What are the Best Video Metrics to Track on Facebook?

There are no rules to follow when it comes to how well your Facebook videos perform. Depending on your business, your audience size, and your previous video performance, “good” can be defined in a variety of ways. For a company with 10,000 followers, a view count of 1,000 can be considered poor. However, for a company with 2,000 fans, it’s a respectable figure.

Use your own Facebook video stats as benchmarks to see how you’ve improved over time.

Video Views

This indicator shows you how many times your video has been seen. Because it reaches a far wider audience, the number of people who have seen your video on Facebook is a good indicator of its success. In other words, you can see how many people saw your video in their Feeds and how many of those individuals viewed it.

Even a few seconds of viewing time is counted toward this Facebook metric’s total number of video views. That is, it doesn’t provide you with a complete picture of how you performed in the video. A benchmark for Facebook video view rate, on the other hand, might be useful in campaign evaluation.

video views

Does Facebook count re-watching as a new view?

Facebook only counts unrepeated seconds of viewing as a view count in order to prevent skewing the statistics. To put it another way, Facebook will only credit one view for each time the video is re-watched.

Engagement Rate

All sorts of Facebook videos, including in-feed videos, Stories, and Live, should be measured for engagement. It tracks how many times your video was liked, commented on, or shared.

The native analytics tool for Facebook Stories examines all of the engagement data from the previous 28 days. Like reactions, stickers, swiping up, profile touches, replies, and shares are all included in the total.

video views

This gives you a sense of how well your message connected with the intended audience. What are the most popular sorts of videos? As a result, Facebook video engagement metrics can act as benchmarks for your video content strategy on Facebook.

Retention of the Audience

This Facebook video metric lets you know when your video’s audience starts to dwindle. As a result, you’ll have a clear idea of how well your films did in capturing and retaining people who actively viewed them. You’ll be able to tell exactly where in the film they lost interest, too.

retention of the audience

P.S: If you want to retain the attention of your audience for a long time, then go for animated videos. Check out our list of best whiteboard animation companies for more help.

Negative Feedback

Is your video getting bad feedback from viewers? There are a number of ways to receive negative comments on Facebook. Tracking this measure is critical since it reveals poor material that is causing your followers to lose interest.

Videos with a lot of critical feedback might put your brand’s reputation in jeopardy in numerous circumstances, so it’s critical to evaluate them fast and get to the bottom of the problem.

negative feedback

Top Audience and Top Location

Demographic information about your viewers, such as their primary location and their primary demographic, can provide you with a better understanding of your intended audience. These indicators help you identify the folks you should be aiming your marketing efforts at. They also provide insight on how to best craft your messaging and marketing strategy.

Swipe-up Actions

This metric is only applicable to Facebook Stories in this instance. Swipe-up actions let you know how many times a link or action button in one of your Stories was swiped up by a user. It’s a good statistic for determining how effective your Stories are at driving conversions and how users may swipe up to “Shop Now.”

swipe up actions

Saves

It’s also a good idea to keep an eye on the amount of Saves your Story video has received from individuals who have added it to their Facebook collection. Stories with high engagement are a great way to see how much value they’re providing to the people reading them.

Peak Live Viewers

Using this measure, you can see how many people were watching your video when it was live. Viewers may see a graph of their number fluctuating throughout the live show by expanding on this measure. As a result, you’ll have a better notion of when viewers begin to dwindle.

If a live is going too long, you can use this information to determine whether or not viewers are becoming restless. It could be a sign that you should alter your broadcast schedule so that more people can watch the entire episode. Content quality might potentially be a factor in this measure.

peak live viewers

Average Completion Rate

The average completion rate gives you an idea of how many viewers stuck with your live video all the way to the conclusion. Your live broadcasts may not be entertaining or well-executed if the average completion rate is low. Even if folks were too busy to see the whole thing, you might have aired at the wrong time.

For this low completion rate, you will need to figure out why and experiment with ways to make your live broadcasts more interesting.

Page Growth

You’ll observe an increase in your follower base as you produce more interesting videos. Use Facebook video benchmarks to see how your content is affecting the number of people who like your page.

After a live video session, Facebook allows you to see the number of followers you got on your page. With this stat, you can see how your live broadcasts are doing in terms of getting people to “like” your page and learn more about how to improve them.

Engagements with Advertisements

You should monitor your ad engagement numbers if you’re conducting Facebook video ad campaigns. Does your video advertising get a good response from the public? If you want to get the most bang for your buck from your advertising dollars, you need to know the answer to this question.

When it comes to watching your video advertising, how much time do they take? Were you surprised by how many times potential customers contacted you after seeing your ads? Using the Ads Manager, you may see these important video ad stats.

engagements with advertisements

In addition, you can utilize the Sprout Social Facebook Paid Performance Report to obtain a more in-depth look at the performance of your video ads on Facebook. This offers you a general idea of how many people saw your adverts. It’s also possible to see how many people clicked on your ad and how many people converted to customers online.

As a result, you can utilize this information to better evaluate the success of your campaign and identify areas in which you can improve your Facebook video ad performance.

Ad Cost (CPE, CPM, CPCon, CPC)

It’s also important to keep track of how much you’re spending on Facebook video advertising. A full breakdown of your ad spend is available in the Facebook Paid Performance Report. When you’re comparing your ad budget to various performance measures, you can see where you stand.

As an example, the cost per impression, cost per engagement, cost per click, and cost per online conversion may be viewed on the dashboards. All of these measures are essential if you want to have a clearer image of your advertising expenditure and, ultimately, the success of your campaign.

Start Tracking Your Facebook Videos Growth

It is just a matter of time until video marketing becomes as prevalent as it is now. Videos on Facebook are proving to be a valuable marketing tool for businesses. Around 54 percent of marketers believe that video is the most effective content format for reaching their social media goals.

As a Facebook video marketer, you cannot afford to lose out on the most important performance information. Using the important Facebook video metrics we discussed above, make sure you’re monitoring your progress on a frequent basis.

Need Help with Your Facebook Videos and Marketing? Read This Out

You should know these metrics will only work if the content and quality of your videos are top-notch. Since we know platforms like Facebook has become over-crowded with video content, therefore, to stand out among the crowd has become pretty challenging.

However, you can still win this game by making unique, interesting, and engaging type of video content. You can take help from experts like any video production studio that offer social media video marketing services. You can explore our list of top video production companies in NYC for this purpose.

Moreover, if you want to make your videos more interesting, you can simply go for animation. This video style has gained popularity in the last few years. Moreover, the price of an animated video is much less when compared to a full-fledged live-action video.

The ball is in your hand. Just remember to take all the above Facebook video metrics into consideration before starting your next video marketing campaign on Facebook.

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