Key Business Problems You Can Solve Using Explainer Videos
In the video marketing realm, there are a lot of alternatives. After advertising and promotional videos, explainer videos are commonly used by businesses to promote their brand or product/service.
If you want to explain anything to your audience, an explainer video is the best way to do it. They help explain a new service or the storyline of your company to your customers. They might focus on a single part of your organization or the entire enterprise.
Explainer videos come in a variety of formats. This year’s hottest trend is to combine animated illustrations of human characters in a colorful way to tell a tale.
Animated whiteboard explainer videos were popular a few years ago, but a combination of live-action and motion graphics is now more popular than ever.
However, motion graphics is a long-lasting medium that will never go out of style. Color palettes and design styles are likely to undergo some modifications. A few businesses go the extra mile for their explainer videos.
This blog will explore why businesses use explainer videos and how helpful they can be for a brand.
So, without any further ado, let’s get started.
5 Common Business Problems an Animated Explainer Video Can Solve
- Article Content
- 1. Customers unable to understand what you do
- 2. High bounce rate on a website
- 3. Visitors aren’t converting into customers
- 4. When you’re sleeping, your business operations stop
- 5. Needs improvement in Google search engine results
1. Customers unable to understand what you do
Well, it’s always difficult to make a new customer understand what your brand does and how it can offer solutions to their problems. Even if your offerings are out of the box, but if you communicate your ideas poorly, there is no way for customers to purchase from you.
However, an explainer video can solve this problem. Frame your message in an attractive story showing your brand’s benefits and why someone should purchase from you or hire you.
This will help people understand you, and they will much more likely purchase from you sooner or later.
2. High bounce rate on a website
Between 41 and 55 percent of visitors abandon your site after only looking at one page, which is considered a “bounce rate.” The higher your bounce rate, the greater the risk your website is being visited by the wrong consumer or that your landing pages are not compelling enough.
If a new visitor to your website leaves in fewer than 8 seconds, you’ve lost that person for good. It is more likely that visitors will leave your site if your site is only filled with text and images and does not instantly explain why your business is what they are searching for.
Adding an explainer video to your website’s homepage will boost your traffic, and the likelihood of a customer taking the next step in the sales process will be increased.
3. Visitors aren’t converting into customers
After a website visitor has gotten a sense of your business and how you might help them, they want it to be obvious what the next steps are if they want to learn more. In order to get people to act, we always conclude our marketing videos with a Call to Action—like filling out an online form or calling us.
A free report or pamphlet might be offered in exchange for an email address if your target audience requires more information than can be conveyed in a short animated video.
Using an automatic series of emails, you can keep them coming back to your site, increasing their likelihood of buying from you. If they have any questions, you may include a request in your emails for them to contact you directly, either by phone or through a form on your website.
4. When you’re sleeping, your business operations stop
Why not hire a salesman that works around the clock? When you have customers from across the globe, it’s very challenging to keep up with them. Hiring a salesman might be beneficial but not in the long run.
You can use an explainer video instead. Put your explainer video on your website and social media channels to get all the investment back you made to get it done.
But it won’t stop there. It will keep bringing the money in as long it’s they’re on your site or channel.
5. Needs improvement in Google search engine results
You might not be able to maintain your website at the top of Google’s search results without paying an SEO provider. With video, it’s easier to rank on the first page of Google for your keywords.
An explainer video is considerably simpler to rank on the first page of YouTube than a website in Google. YouTube videos are now included in Google’s search results because the company owns YouTube.
You might not know this, but a landing page with a video is 53% more likely to appear on page 1 of the Search Engine Result Page.
Your video may appear on Google’s first page of results in as little as 24 hours. Your video’s description should include a link to your website, as well as the video’s title, description, and tags.
If you want to know in more detail how an explainer video can be highly effective for your business, then do give a read to the power of animated sales explainer videos.
Got The Right Solution For Your Business?
Using traditional marketing methods is no longer helpful in the digital era. Using blogs or infographics no longer helps to drive sales.
Videos are now used because they can retain the audience’s interest and boost the conversion rate because they’re an engaging medium of communication.
At the same time, making a video such as an animated explainer video is a challenging task because it requires some special set of tools and skills.
To reduce the time and budget for the production of videos for your business, you need a video animation agency. A reputable animation studio can help you to get your project done seamlessly.
In such a situation, we suggest you hire BuzzFlick. We are one of the top explainer video production companies offering various explainer video services. Be it a whiteboard explainer video or a 3D animated explainer video. We do it all!
Now that we have reached the end, we hope this blog will help your business solve not all but some of its problems using explainer videos.
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January 20, 2022