For decades, a lot of speculation has been going on in the market regarding the cost of motion graphic video pricing.
Marketers often overestimate the price of motion graphics. It’s not as high as they think. You can get good outcomes at a reasonable price if you know how to manage projects effectively.
Most marketers associate the terms “video” and “motion graphic” with the concepts of being difficult, costly, or perhaps both. Obviously, this isn’t necessary.
Using crucial principles like inspiration and a lengthy process can help you to keep the cost of motion graphics in check.
Outsourcing and keeping the task basic yet well-qualified are also important strategies to follow.
When creating data visualizations that deal with complicated subjects or necessitate a narrative framework to help explain what’s going on, motion graphics may be an invaluable tool.
Today in this post, we’ll discuss how much motion graphics video costs, and we’ll also teach you how to get motion graphics at a reasonable cost without sacrificing quality.
So, without any further ado, let’s get started.
How Much Does A Motion Graphics Video Cost?
Well, there are three primary ways you can go for motion graphic video pricing:
- Using an online video maker ($50 – $500)
- Hiring a freelance motion graphic designer (Cost vary freelancer to freelancer)
- Hiring a motion graphics production company ($2,000–$5,000)
Keep reading the article to learn about each available direction in detail.
Figuring Out The Cost Of Motion Graphics Video Requires Right Information
Inquiring upfront about the expense of video creation makes sense. It is your hard-earned money; you should use it prudently.
However, the answer to the question is quite varied. I am aware that this sounds like a deflection. But please stay with me.
If you only ask, “How much does a motion graphic video cost,” you’ll get pretty much the same answer as if you ask, “How much does a house cost?”
Without any doubt, the answer will be “Anywhere from $500 to a couple of thousand dollars.”
It’s not that easy, right?
Suppose you’re purchasing a house to need to add in some more details. How many square feet is it? Number of rooms? Location?
All of these questions (and many more) must be considered in order to provide an appropriate answer. Of course, none of them are even related to the most critical issue of all:
“Does it go with my budget?”
When it comes to a motion graphic video, the same information is required to provide you with an exact answer. The following are a few things to keep in mind:
- What’s the budget?
- What message do you want to convey through the video?
- How long should the motion graphic video be in order to convey all the necessary information?
- Do you need videos in different formats to showcase on different platforms?
- What’s the deadline?
- Do you need a single video or more?
- Do you need a marketing strategy to promote your video?
If you have the answer to all the questions we have mentioned above, it will be much easier for you to get an accurate answer to your question, and most probably, you’ll be able to figure out how much a motion graphic video will cost you.
The Three Pricing Options For Producing A Motion Graphics Video
Okay, so you have three options available at your disposal for motion graphic video production.
In this section, I will break down each option so you can have a clear understanding of the options because it will make it much easier for you to comprehend which option is more feasible for you.
Shall we begin?
Option #1: Online video maker and animation software ($50 – $500)
The first option of making a motion graphic video you have is somewhat a restricted one in scope.
Just one sort of circumstance can benefit from it: one in which you have little money but plenty of time.
As a result, you’ll need plenty of time to craft your message, even if the platform provides you with some basic tools and stock videos to get you started.
You achieve an end product with internet video makers that only seem professional to non-professional viewers, just like one of those “celebrating 10 years of anniversary” videos on Facebook that just add personal photographs to an already-existing framework.
Your brand, message, and marketing will not be well-represented in the information you get. However, you can change the typefaces, animations, and color schemes of your video to match your brand.
That being said, if your budget does not exceed the cost of a family supper out, you should consider this choice. For the sake of experimentation, you should also allow yourself enough time to draught and refine your storyboard, as well as play with the online video platform.
Check out the free video makers available online:
Option #2 Hire a freelancer motion graphics video producer
The more experienced and skilled the freelancer is, the more they will charge.
This is one of the most popular myths in the motion design industry; yes, a myth! It’s not how it looks like. We have conducted many surveys and concluded that there is no correlation between freelance motion graphics rates and experience/talent.
When you’re looking for a motion graphic designer, we suggest you do not opt for this option.
You must be wondering ‘what’s wrong with it?’, well there are many if you trust us.
Usually, freelancers of motion graphics hourly rates are between $20/hour and $200/hour. This seems pretty affordable when you’re on a pretty tight budget. But every option has its own set of pros and cons.
Hiring freelancers, I believe, is one of the most challenging tasks. Compared to a motion graphics video production company, freelancers charge way more, and you need to hire a bunch of freelancers to get one motion graphics video project.
But that’s not it. There are plenty of other reasons why you shouldn’t hire a freelancer.
They’re out there hustling for every job; the work is seldom consistent, and even the finest talent might spend weeks or months between tasks. There are also the problems that come with it, such as dealing with freelancers who charge an amount for their services but never deliver them properly, and ultimately you have to take legal action against them, which is time-consuming.
Also, you have to cater to many other issues like:
- Looking for talented, skilled, and, most importantly, authentic freelancers
- Aligning their schedules
- Bringing everyone on the same page
Even if you’re still willing to go for this option, it’s your call.
Check out the following platforms for hiring freelancers for your motion graphics video:
Option #3: Hiring a motion graphics studio ($2,000–$5,000)
Let’s just imagine a world where you can get a custom motion graphics video created from scratch, and it accurately reflects the message you want to deliver to your prospects.
Seems like a dream, right? Well, not really!
This is what you get in your third option: full service from the first meeting to the final video, everything covered.
Are you interested in learning about the video animation process? Read our blog on the video animation process to create an impactful animated video.
If you remember, previously, I mentioned the challenges you might face when hiring a group of freelancers for your video project? Well, there are plentiful advantages of hiring a video production company to get your motion graphic video project done:
With a reputable motion graphics production company, you can get your hands on their extensive work and evaluate the kind of quality they offer.
You get your hands on a team full of professionals who are experienced and highly skilled.
There will be far less hassle and work on your end.
You’ll have a designated project manager who will keep you updated throughout the process.
We believe this option is more viable for most businesses that are struggling to get their video project done. You can get your whole project done at a reasonable cost price.
P.S: If you’re looking for a motion graphics company, do give a read to the top-rated motion graphics studios & companies.
Now that you have three options available at your disposal, hopefully, you’ll have a better understanding of which option will work best for your brand.
I know this all might be a little overwhelming for you, but here are a few more things that I would like to share which will surely help you to make a better choice.
Motion Graphics Video Cost Per Minute
Well, all are quite familiar with the fact that in the industry of animation production, everything comes down to the length. But to have a better understanding of how this formula work, here’s all the additional information you should know about:
The Shorter videos are, the more costly they will be.
Hard to believe, right? But it’s true.
Even if the video is 15 seconds, you need to do still the same amount of work to create different assets like concept, story, style, and brand discovery.
The longer the video is, the cheaper it will be because the primary elements are already there like the concept and story; all you need to bear is the production expenses.
How much does a 30-second motion graphics video cost?
A 30-second motion graphics costs around $1500 to $2000, depending on the style of the video and the number of revisions.
How much does a 60 Second (1-minute) motion graphics cost?
A 60-second (1-minute) motion graphics video pricing starts from $2000 to $3500 if there are no 3D elements or 2D characters in it. If you want to add any 3D element or characters, then the price can rise up to $4500.
Factors That Influence The Cost Of Motion Graphics Video
Are you familiar with the process of creating motion graphics? Numerous factors determine the price that businesses will pay for this content. It is critical to educate yourself about them in order to make the best selections and pay the least amount possible. Take a look at them below!
Well, honestly, it all comes down to the energy and time it takes. Creating assets in motion graphics is not that time-consuming as compared to the time required to create 3D assets.
Every step of the process requires time and money, from concept creating to final rendering.
Motion graphics is one of the most popular video styles in the animation industry. If you really want your video to stand out but you don’t have enough budget, you can add a few 3D elements in your video because it really makes the video pop out. Also, it’s a less time-consuming choice.
To learn more about video styles, read our blog about the inspiring styles of video.
Professional video production studios might charge you a little more because they have been in the market for decades and have credibility. You hire small video production companies, but it’s a good idea to check their portfolio first.
Even there are animation industry giants who’re delivering quality work without costing you a bomb like BuzzFlick.
Motion graphics companies often charge you on two basis – hourly or daily. Before you finalize the company, check the prices that the studio or freelancer is charging. Choose the rates which are cost-benefit.
Additionally, the price of motion graphics varies depending on the duration of the finished material. Therefore, if your money is tight, choose something shorter. Even with modest productions, you may get excellent outcomes.
The more difficult it is to develop a project, the more exorbitant it will be. This form of pricing is prevalent in all markets and is not exclusive to motion graphics. The most cost-effective strategy may be to seek simpler yet high-quality products.
The cost of motion graphics might be reasonable if your chosen studio understands how to handle a project effectively. Whether it’s an interactive music video, video marketing, or a brand campaign, the only way to obtain good results is through trained specialists who don’t have to be pricey.
Hopefully, this clarifies a lot of the confusion regarding the pricing of motion graphics videos and why they can vary this much.
If you’re looking for the best motion graphics studios, hire BuzzFlick – a video animation agency offering plenty of video animation and production services, including motion graphic services, at a very affordable cost. Our basic buzz package starts from $1400!
If you have any further questions regarding the motion graphics video pricing or have a spectacular idea for your video project, feel free to reach out to us!