Have you ever had lunch for dinner and dinner for lunch?
We all probably have. It’s quite fun and enjoyable. Unfortunately, this is not the case with videos. There are plenty of video styles. Each style has a different purpose of serving. But which is the right one to choose?
Different companies have distinctive goals, and each wants to achieve different purposes, for instance, brand awareness, more sales, and launching or announcing new products.
Today we will be exploring explainer videos, different types of them, and why they are so effective.
An Overview: What is an Explainer Video?
Explainer videos are short, generally animated, videos that are intended to clearly illustrate and show a product or service. Explainer videos may have a profound influence on their audiences.
Let’s look at examples of the primary types of explainer videos and the reasons why they are so useful for organizations.
Why Are Explainer Videos Effective?
Many people find it difficult to keep up with the vast amount of information available online. Customers must be able to instantly grasp what a product or service is and how it improves their lives as our attention spans get shorter. After reading a few pages on your website, they want to know it right now, not later.
To put it another way, this is the key reason why explainer videos are so powerful for brands. Video is an excellent medium for reaching and educating potential customers about your products and services.
When asked, 94% of individuals said they’d used an explainer video to learn more about a product or service in the past. The use of explainer videos is widespread and popular.
Use Explainer Videos to Tell Your Product or Service Story
Our brains are programmed to respond to storytelling in marketing, as research shows. When it comes to organizing knowledge, tales are a great method to help us categorize things as either good or negative.
Explaining the benefits of your service or product in a compelling and memorable way is the goal of an effective explainer video. A lot relies on your product or service when it comes to selecting the ideal sort of explainer video.
With that in mind, here’s a look at the many types of explainer videos out there to help you decide which one is most suited for your product or service.
5 Things to Keep in Mind When Making an Explainer Video
According to BuzzFlick’s original research, video content is 1200% more effective when compared to other types of content. Plus, 84% of marketers claimed that video facilitated them in boosting their leads.
This signifies the video market is highly saturated. This means that choosing the correct video style isn’t enough to make a great explainer video that appeals to your audience.
There are several important aspects of video animation that you and your video animator should address in one way or another.
- Video quality – Making the best first impression with a high-quality video should be one of your main goals. People connect the reliability of your brand with the quality of content you produce.
- Target Audience – Generic videos are as quickly forgotten, as they don’t generate any major interest most of the time. Making explainers with an active target market in mind is ‘Marketing 101’ and a great way to be impactful.
- Messaging – A marketing video loses its primary purpose and can’t live up to your organization’s expectations, if it lacks a clear message or if it isn’t able to deliver it effectively.
- Feel The Rhythm – You want to take your viewers through a journey, which means the pace of the video is very important for the experience it delivers. Timing the action and unfolding of the story are areas to focus on.
- Branding – Hustle to build a successful brand, not a product. Color selection, jingles, and characterization are some of the ways to make your marketing videos create powerful brand associations.
Top 10 Types Of Explainer Videos
Now that you know how videos are an effective tool for video marketing campaigns let’s get to the good stuff and talk about the 10 main types of explainer videos that you can opt for to suit a diverse set of marketing and branding needs.
- Animated Explainer Videos
- 2D Animated Explainer Videos
- 5D Animated Explainer Videos
- 3D Animated Explainer Videos
- Motion Graphics Explainer Videos
- Whiteboard Animation Explainer Videos
- Live-Action Explainer Videos
- Screencast Explainer Videos
- Stop Motion Explainer Videos
- Typography Explainer Videos
All of these styles of animation and videos are widely used irrespective of the size of the organization, industry, and location. Let’s see what each one of them exactly constitutes.
1. Animated Explainer Videos
Explainer videos, especially animated ones, are quite popular. Animation is a great way to describe services or things that aren’t physical, like software. Live-action video is difficult with some services and applications because they lack physical capabilities.
Animated explainer videos are also more readily changed than live-action videos, allowing for greater innovation in the premise of the video. As a result, a product or service may be easily adapted to suit expected changes in the future.
2. 2D Animated Explainer Videos
2D animation is sometimes referred to as “conventional” animation since it requires producing two-dimensional characters, storyboards, and backgrounds.
Compared to 3D animation, 2D animation is generally a more cost-effective solution. There are exceptions to this rule, however, where 3D animation is required to provide more information.
Make sure you’re employing animation in a planned manner at all times. The use of animation can actually hurt some subjects, especially those that require a human touch.
2D animated explainer video example: We Feel
In order to help bereaved families better understand their children’s feelings and the circumstances that contribute to their children falling behind in social situations, We Feel is a non-profit organization. As part of their attempts to support parents, they developed an app.
They wanted an emotional yet informative animated explainer video to explain how their app works and how it benefits a special group of children.
Our animation artists saw this golden opportunity. They used the 2D animation style and created characters from scratch to bring their story to life.
3. 2.5D Animated Explainer Videos
This type of video animation simulates a 3D environment. It involves layering the objects to develop a more fluid and sophisticated video. Even though elements are designed in 2D, it creates the illusion of watching cutouts in a 3D-like space.
It brings together all the perks of a motion graphics animation with a different visual style, which makes it unique, engaging, and professional video content. It does this without the extra effort and expense that comes with 3D animation.
2.5 animated explainer video example: Authlink
Authlink is a one-stop solution for digitized product management. They use the 2.5D animation style to explain their services to their customers. Take a look at their explainer video:
Recommended Reading: Everything You Must Know About 2.5D Animation
4. 3D Animated Explainer Videos
3D animation is the process of animating things that appear in three dimensions. These three-dimensional objects may be rotated and manipulated much like physical items. This is a very effective way to demonstrate goods that are still in development or are difficult to capture in real action.
3D animation has created an exclusive space for itself due to its high-end and high-quality finish. The distinctive aesthetics of 3D animation make it easier for audiences to engage with what is being shown in the video with a narrative emphasis on the action.
However, as 3D animation is relatively more expensive and requires more effort to achieve desired results, it is not commonly used for commercial purposes.
If you are under a tight budget or deadline, 3D animation wouldn’t be the best choice for you, as it requires longer production time, and making changes or adjustments will be another hassle.
3D animated explainer video example: Innovative Battery Technology
e-Zinc is a Toronto-based company that has pioneered an electrochemical method for storing energy in zinc metal. To explain its complex product and its stellar features, it created a 3D animated explainer video.
Helpful Resources: 10 Best 3D Animation Software (Paid & Free)
5. Motion Graphics Explainer Videos
With animation, visual effects, and other cinematic approaches, motion graphics explainer videos bring static images to life. They are not always narrative or character-driven and may include the animation of abstract forms, logos, or text.
It is the best animation style for companies that want to showcase a complex range of products or services.
This video style works amazingly well to present a large amount of information effectively and in a visually appealing manner. Your video animators smartly use graphics to deliver the message without distracting the viewers from the intended marketing objective behind the video.
The captivating, colorful, and dynamic motion graphic videos get viewers hooked from the first screen.
Motion Graphics explainer video example: The Buy Box
The Buy Box is a community committed to helping you build and support your business at every level. They contacted us for an animated explainer video to explain their service. We created a short, creative motion graphics explainer video for their brand.
6. Whiteboard Animation Explainer Videos
Whiteboard animation is a type of animated video in which a tale is illustrated on a whiteboard, often using hand-drawn artwork.
This form of the video lends itself to techniques that result in inexpensive whiteboard videos, such as handmade videos or videos produced by a corporation that employs automation.
This increase in low-quality whiteboard explanation videos risks giving whiteboard explainer videos a negative reputation as a whole.
A whiteboard animation video might surely be a realistic alternative for businesses with a strong screenplay and high-quality character animation. This is especially true when operating on a shoestring budget.
Proceed with caution and consider the actual cost of a badly produced whiteboard animation video before selecting the lowest bidder. To prevent a dull, forgettable marketing experience using whiteboard videos, it’s vital to think outside the box and go beyond the ordinary.
Whiteboard animation video example: Wood Wheaton
Wood Wheaton is a full-service automotive dealer serving Northern BC’s drivers since 1992. They help customers to sell their vehicles in an easy, systematic, and hassle-free way.
They contacted us for an explainer video that can explain their whole vehicle selling service in an engaging and informative way. We suggested they should go with a whiteboard animated explainer video since their service was too simple and grey.
Our animation artists put their magic spells and created a compelling whiteboard animated video.
7. Live-Action Explainer Videos
As with animated explainer videos, live-action explainer videos accomplish the same purpose of describing your product or service; they simply use actual people to do it.
Using flesh and blood persons in an explainer video is an excellent option if you’re looking to connect emotionally with the audience. This is frequently the best option for products and services that are geared toward individuals.
Live-action explainer video example: Key Ring
Key Ring has evolved from a simple mobile wallet for loyalty cards to a comprehensive shopping solution that connects users to special discounts from their favourite shops and consumer packaged goods manufacturers.
We created a live-action explainer video for Key Ring explaining how their customers can keep all their coupons, vouchers, and discount cards saved in the app.
Related Article: Live-Action Vs. Animation Videos
8. Screencast explainer video
Explainer videos using screencasts combine footage from a computer screen while a website, program, or application is being used. The primary objective is to demonstrate how the application works. They are extremely successful in demonstrating how to utilize new programs or features without requiring consumers to read several pages of text.
While screencast videos are frequently less expensive to make than animated or live-action videos, this does not mean they should be of worse quality. Anyone with a computer and the ability to publish to YouTube may create a simple low-resolution screencast video.
This underscores the critical nature of investing in quality when making a film that serves as a representation of your company.
Screencast explainer video example: My Kodak Moments App
By blending graceful animation with outstanding screencast photography, this screencast inspired web video commercial for the My Kodak Moments app elevates itself above a simple screencast video.
9. Stop Motion Explainer Video
This video style uses the technique of photographing an object or character as it moves in small amounts, creating the illusion of motion when put together. Stop motion is most commonly used in animated films.
The major problem of using the stop motion animation style is the cost and the lack of flexibility for making changes in the middle of the production process. Even if you use stop motion within the 3D animation space, the cost and adaptability will still be issued to handle.
Stop motion explainer video example: Tokri
Tokri tells the story of a young girl who was on her way to making amends when she got into an accident on the streets of Mumbai. A tender and heartwarming tale of fatherhood and daughterhood told in a stunning stop-motion video.
Recommended Reading: 10 Best Stop Motion Animation Software for Windows & Mac
10. Typography Explainer Video
As the name suggests, typography is based on the animation of typographic content to express the concept. It may seem simple, but it is a tool that’s mostly used and can fit smoothly for particular types of projects.
With clever use of fonts and animation, typography animation can make a video, as it effectively underlines and memorably reinforces the message.
Typography explainer video example: NCLA
NCLA is a human rights and freedom advocacy group. Governments all over the world mandated vaccination following the release of the COVID-19 vaccine.
A typographic video produced by team BuzzFlick for the NLCA challenges the government over this decision.
Ready to Get an Explainer Video for Your Business? – Contact us Today
To put it in simple words, explainer videos facilitate boosting conversion rates because it’s easier for people to make a purchase decision when the product or service is accompanied by an explainer video.
However, knowing the types of explainer videos isn’t enough to make one. You need to have a certain skill set and tools to make one. If you have neither, don’t worry because we have just the right solution for you.
If you’re looking for a video animation agency, hire BuzzFlick, one of the best video animation companies offering various video animation and production services.
The above-mentioned types of explainer videos are highly customizable, and now you are even open to the possibility of juxtaposing two different animation styles to create a unique animation video of your own.
However, do keep in mind the fact that your video will only produce the desired results if you assign it to a reputable animation video production company that has wide-ranging experience working with top clients across the globe.
Types of Explainer Videos – FAQs
- What are explainer videos?
An explainer video is a type of video that a company uses to introduce itself and its products/services summary yet engaging way.
- What are the different types of explainer videos?
The different main types of explainer videos are:
- 2D animated explainer videos
- 3D animated explainer videos
- Motion Graphics explainer videos
- Whiteboard animation explainer videos
- Live-Action explainer videos
- Screencast explainer videos
- What is the cost of an explainer video?
The cost of an explainer video can be somewhere around $4,000 to $25,000. Yet, it depends on a variety of factors, including the animation style, video length, and the company you choose to work with.
- Why are explainer videos so commonly used?
Explainer videos are a terrific method to present a subject or concept in a short way. This can be a brief summary of your product, service, or company. Either way, it’s a simple point of access for folks who don’t otherwise know about your business. (This is why explainer videos are extremely popular among entrepreneurs.)