12 Best App Explainer Video Examples (2021)
Researching, streamlining, adapting, and learning from the best app explainer videos can be overwhelming sometimes, which is why BuzzFlick is here with a comprehensive list of the best app explainer videos for you today.
Being a video animation company, we realized the importance of explainer videos a long time ago. So, we started creating all types of videos for brands that inspired their audience and elevated their brand.
We also started to help them overcome their business challenges by understanding the different types of marketing videos and their uniqueness.
So, today in this blog post, we’re going to describe the 12 best app explainer videos in detail. By going through each of the best app explainer videos mentioned in this list, you’ll have a better idea of which type of video you need to stand out from the crowd.
Note that the great explainer videos on this list are in no particular order. However, their style, approach, and concepts are super-innovative and intriguing, which is why they gained immense success.
So, without any further ado, let’s start learning about some good explainer videos.
What Are Explainer Videos?
Generally, explainer videos are marketing videos. The purpose of these explainer videos is to explain your business, product, or services to the audience. Explainer videos are created with a combination of animations and vibrant colors, and you’ll often find them on the homepage of a website or landing pages.
Moreover, we have a great blog on what is an explainer video in which we’ve explored the mechanism behind explainer videos enlisting the facts that make them successful.
With the “What” out of the way, let’s learn about the 12 apps explainer videos.
List of Top App Explainer Video Examples
- 1. Google Calendar
- 2. Pinterest
- 3. Lloyds Bank
- 4. Traveloka
- 5. Neat Streets
- 6. BreatheSmart
- 7. Amazon Go
- 8. Call Me Out
- 9. Amazon Prime Day
- 10. MyHeritage
- 11. Doctors in Italy
- 12. Twitter Sign Up
#1) Google Calendar
Google has an itch for innovation and this fact has been proved in their Google Calendar’s app explainer video.
With great product explanation, a combination of motion graphics and animation, vibrant colors, and exploring the different uses of the App, Google’s explainer video made this list with shining colors.
This great explainer video gives the viewers an insight into Google Calendar and its numerous uses. The video explains how Google Calendar makes your life easier and more fun.
Since this app explainer video was created after the initial launch of Google Calendar, it already had some exposure online. However, this video just bought more engagement to the equation. On several occasions, the video tried and succeeded in relating to people from different walks of life.
- This app explainer video has a combination of stop motion and animation.
- It explains the uses of the app to a wider audience.
- The advantages of the app are showcased and explained clearly.
This marvelous explainer video has got it all. From styling to explaining the uses to telling the viewers to download the app, the Pinterest explainer video covers all the aspects that make an explainer video great.
Today, Pinterest is a highly popular platform. However, this wasn’t always the case. Their explainer video was created back in 2011, and it gave the audience a more exciting and intriguing way to make scrapbooks.
With cartoonish animation, the app explainer video briefly describes how the website and the app works and how users can benefit from them.
Moreover, the video is short, to the point, and has a call to action in the end that effectively tells people to get the app.
- The video is short and to the point.
- Clear messaging and cartoonish animation make it more engaging.
- The concept of scrapbooking looks easier with the app.
#3) Lloyds Bank
Everyone knows that finance and accounting is a boring subject but an app explainer video would’ve made this boring subject fun to watch and learn.
Seriously, nobody likes to do the math that much, and fortunately, Lloyds Bank knew this too, which is why they selected the most entertaining medium to convey their message.
Lloyds’s app aimed to guide the audience on managing their accounts and money through their phones by leveraging the app. So, they create a great explainer video to describe their app to their audience.
Lloyds’s app explainer video explains the app’s usage using narration, comforting music, and simplicity. The clear and sound message within the video keeps the audience engaged.
Moreover, at the end of the explainer video, there’s a call to action strategically placed to persuade the audience into downloading the app. Technically, it is the simplicity and clear messaging that make this app explainer video great.
- The narration and comforting soundtrack of the video keeps the user engaged.
- The app explainer video tells the users about various uses and the importance of the app.
- The video briefly explains how the users can use the app.
Traveloka is a traveling app that makes traveling easier and super-convenient for users and this is not even the best part. The best part is the way Traveloka explained their app to the users.
In just ninety seconds, Traveloka explained all the uses of their app through an explainer video. Even we remember everything that the Traveloka app offers, like travel insurance, flight dates checking, secure paying, language switching, and much more.
Moreover, at the start of the video, the narrator says “Imagine,” which instantly hooks the viewers into believing that they’re somehow involved in the video explainer.
The video then tells the user about the app’s different uses while soothing music is played in the background. This approach of Traveloka was different, but it was super-effective, and the audience loved it.
- The video strategically explains the app by catching the attention of the viewers from the start.
- The narration and soundtrack give the viewers an idea of how convenient traveling would be if they had the Traveloka app.
#5) Neat Streets
You know what they say “Simplicity is the key”, and the success of this great app explainer video proves the saying right.
With a clean and clear concept, precise messaging, and hooking the viewers by targeting their pain points, this app explainer video is in a league of its own.
The Neat Street app’s idea was indeed innovative so, the video explained the app by explaining the street hazards and obstructions that could potentially cause harm or damage.
The momentum then shifts to the solution, which is the Neat Street app that the users can use to report any faults, damage, obstructions, or malfunctioning street lights to the authority.
The video follows a method through which it strongly connects with the audience, explains the problem, and gives them the solution in the simplest way possible.
- The video is short and clear.
- The messaging and tone of the app explainer video reflect the importance of the app.
- The video successfully bridges the connection between the brand and its audience.
The BreatheSmart explainer video by Cohero Health confidently gives home to people suffering from Asthma or respiratory related diseases.
The messaging seems quite clear, simple, and above all, full of emotions, hope, and opportunities from the video’s start.
The app explainer discusses the fears and hesitations of the patients who have asthma and helps them discover a new way to stay on top of their respiratory health.
Moreover, the overall styling, a feeling of acceptance, emotional touch, and the message that the video delivers to the audience is amazing. All of these elements make this video one of the best explainer videos on this list.
- The video forms a connection with the audience through storytelling.
- The emotional touch in the video intrigues the audience to keep watching.
- The video provides detailed information about the advantages and benefits of the app for the patients.
#7) Amazon Go
The most innovative app on this list in our perspective is the Amazon Go app. This app takes your shopping experience to a whole new level.
Amazon Go app explainer video tricks you into thinking about the convenience and ease of shopping you’d get when you know that all you have to do is go to the mart, pick up the things you need and walk out of the mart.
Although the idea is super innovative and would’ve easily caught the attention of people worldwide, however, Amazon still decided to break the conventional app explainer clutter and go the extra mile to convey their message.
In the explainer video, Amazon told its audience about the hassles of waiting for your turn while standing in line at the mart. At the beginning of the video, a guy enters the mart, picks the product he needs, and walks out just like that.
The same scenario mentioned above is repeated only this time a woman is seen shopping in the mart.
Next, they knew that their audience would ask how it works, so they explained the tech behind Amazon Go after the second scene. They explained how it works, how it adds or subtracts items from your cart.
By the end of the Amazon Go video explainer, the audience is 100% convinced that they need the app to maximize their shopping experience and minimize the hassle full waiting process.
- The meaningful and realistic situation relates to the audience.
- All the queries of the audience are answered at the right time.
- The video highlights the pain points of shopping pretty conveniently.
#8) Call Me Out
There’s a little thing called “Pitch” and it matters when you’re creating an app explainer video for your brand that has a celebrity in it. For example, imagine if Angelina Jolie was hired to advertise a $70 stretch pant.
The ad’s delivery and credibility would feel off because, honestly, Angelina Jolie seems the type who would buy clothes from brands like Louis Vuitton or Gucci.
Hence, having her in a $70 stretch pant advertisement would be a complete disaster, and the audience would be like, “I’m pretty sure Angelina Jolie would never buy even the most expensive product from this brand.”
However, in Chevy’s Call Me Out app video, the celebrity Mike Tompkins explained the app’s benefits and advantages.
In general, the Call Me Out app’s idea was to minimize distracted driving by helping drivers solely focus on driving.
The app uses an audible alert system that leverages the driver’s loved ones’ voices to help him fight the urge to use his mobile phone while driving.
So, Mike Tompkins explained how the app works and why it is beneficial for the audience. The overall personality of Mike Tompkins fitted the situation perfectly, and it seems that he’s the type of guy who would use it.
- Perfect celebrity casting.
- The video develops a personal and emotional touch with the audience.
- The animations make the overall video more engaging and fun to watch.
#9) Amazon Prime Day
Here’s another great app explainer video by the tech giant Amazon. This time they decided to cut to the chase by instantly telling their audience about the app, its benefits, and its different uses.
The narration in this explainer video briefly demonstrates the app’s features, while a robotic hand tells you how you can use the app. The vibrant colors and animation, short and clear delivery, and attractive narration make this video one of the best app explainer videos on this list.
- Clear messaging and tutorial of how you can use the app.
- Engaging visuals and animation that keeps the viewer engaged.
- The characters in the video add an entertainment value to the video.
MyHeritage app explainer video is perhaps the most influential video on this list. The video is very short but has just the right amount of everything.
The combination of classic videos, mobile applications, and effective messaging followed by a classic tone is just mesmerizing.
It sparks the urge for an individual to learn more about his family; after all, the whole idea behind the MyHeritage app is to captivate you into exploring your heritage.
- It is not necessary to incorporate stylish animation and exciting colors to make the video effective.
- The simpler and more precise your message is, the better it will perform.
- You’ll find an emotional hook in every great explainer video.
#11) Doctors in Italy
Out of the eleven great app explainer videos mentioned on this list, the Doctors in Italy app stands out in terms of the style, presentation, pain points highlighting, and to the point messaging.
This video explainer starts with a couple exploring God’s green earth, and all of a sudden, the male experiences intense pain in his back. He starts looking for a doctor in Italy but finds the search difficult, and this is where the Doctors in Italy app comes into play.
The app’s concept is simple; if you need a doctor in Italy, you can download the app, search for the best doctor, and book an appointment. Moreover, Doctors can also leverage this app by making more money from it.
- The video highlights the probability that you may need a doctor while on tour, and it would spoil your entire trip.
- The persuasive animation and the result of using the app make the message more convenient.
#12) Twitter Sign Up
The Twitter app explainer video is as creative, innovative, entertaining, and incredible as it gets. This great explainer video starts with a confused and angry guy Kevin whose real name is Kenny.
He’s unable to get started on Twitter, so a Twitter official arrives and guides him on setting up an account on Twitter. He also helps him to explore the different features of the app. The characters, scenes, and dialogues make the video super engaging and entertaining.
It gives a feeling like you’re watching a movie and explains how your life can become amazingly interesting once you join Twitter.
For those who thought Twitter was difficult to use, this video just told them everything about Twitter. From the script to the story to the compelling CTA in the end, everything is just perfect about this app explainer video.
- The video is awesome, and all you need is a big budget to shoot it.
Over To You
Here’s our comprehensive list of the twelve best app explainer videos. Note that the brands mentioned on this list used an innovative and out of the box approach to get their App video designed.
We recommend that you take a similar approach, ideate what’s missing in the app market, how the audience can benefit from your app, and how you can explain your app in the simplest way.
Moreover, we did a lot of research on the explainer videos on this list, and we hope you’ll find the information in this blog extremely helpful.
Also, since we’re an animation company, we know a thing or two about animations and explainer videos. Reach out today if you need help in creating an explainer video for your application, and we’ll be happy to guide you on all your animation needs. You can also explore our services to select the best type of video you want for your business.
Not Done Reading? Here Are Some Other Great Articles of BuzzFlick