TikTok has broken all records of popularity. In a short span of time, it has become one of the most preferred advertisement platforms. TikTok has more than one billion active users, and around three billion people have downloaded the app.
When we talk about monthly users, TikTok has more monthly active users than Snapchat, Pinterest, Reddit, Telegram, and Twitter.
TikTok users are still increasing, and its reels feature has become users’ favorite. Marketers are focusing more on promoting their offerings on the platform. Especially eCommerce brands are using TikTok trends and ads to increase their conversions. It also helps in building a positive brand image in front of the audience.
Here in this blog, we will discuss some of the best TikTok ad examples and find out why they were successful.
TopView and In-Feed TikTok Ad Examples
TopView ad is new feature marketers use to build on brand takeovers. We have rounded up some of the best TopView and In-Feed TikTok ad examples:
K18 In-Feed TikTok Ad that Helps in Enriching their Marketing Campaign
K18 is an ecommerce haircare brand that was established in 2019. Their marketing team used TikTok to increase their product and brand awareness. They want to increase their views and followers, and they tracked their ad’s results by analyzing these key factors:
- Video views
- Follower increase
- Hashtag views
They collaborated with TikTok influencers such as Mikayla Nogueira and Heidi D’Amelio and created various videos that improved their user engagement. K18 boosted its promotional activities using the TikTok influencer marketing strategy and paid ads.
TikTok revealed the stats that showed K18 increased their daily sales by 70% within 30 days of releasing this ad campaign. Additionally, they observed followers increased by 18,000. Video views crossed 27 million, K18Hair hashtag received 73 million views