In today’s fast-paced digital world, animated explainer videos are like having a superpower in storytelling. It’s not about fancy tools; it’s about telling a story that’s easy to understand and sticks with people. So, knowing how to make an explainer video is of utmost necessity to achieve that sense of perfection.
Whether you’re a creative person trying out content, a business owner showing off your stuff, or a marketer wanting to connect better with your audience, this guide is for you. We are on a mission to help you make videos that not only share your message but also grab attention.
We’ll go through each step of making an explainer video, from figuring out what you want to say to picking the right visuals and creating a call to action that people remember. Let’s keep it simple and dive in together!
Animated Explainer Videos: How To Make Effective One
Producing an explainer video might appear overwhelming, leading many to believe they’ll need the services of a video production company. While this is a viable option, it’s not mandatory.
If you know the detailed process of crafting an impressive animated explainer video, you can DIY it. Let us guide you through the process.
1. Define Your Purpose and Audience:
Before immersing yourself in the creative process, it’s vital to clearly define the purpose of your explainer video. What message do you aim to convey, and who is your target audience? Understanding the needs and preferences of your viewers is key to tailoring content for explainer video production for maximum impact.
Precisely defining your video’s purpose ensures that every element serves a strategic goal and is the perfect way to master animated explainer videos that truly connect.
2. Scripting:
Animated explainer videos that captivate always have a strong, compelling script. Scripts serve as the backbone of your video. You have to learn how to write an explainer video script to craft a compelling narrative.
It communicates your message clearly and engages your audience from the beginning. Start with a strong hook to pique curiosity and maintain a logical flow throughout.
Focus on brevity, ensuring your script is concise while conveying essential information. Refine through iterations to strike a perfect balance between information and engagement.
3. Storyboarding:
Translate your script into a visual format through storyboarding. This crucial step plans the visual sequence, ensuring a seamless transition between scenes. A well-constructed storyboard acts as a roadmap, allowing for early identification of potential issues.
It visually represents the final product and is crucial to learn if you want your animated explainer video with a cohesive narrative.
4. Engaging Visuals:
Selecting the right visual style is paramount. Align visual elements like explainer video characters, background, colors, etc. with your brand identity and cater to your audience’s preferences. Vibrant colors, dynamic animations, and high-quality graphics enhance visual appeal.
For example, if your brand is the one that audience admire a lot, you can create white boar explainer videos with the help of best whiteboard explainer video ideas,
Strive for a harmonious blend of aesthetics and clarity, where visuals not only engage but also aid in understanding, a key factor in the process of creating an explainer video.
5. Professional Voiceover:
An animated explainer video with impactful storytelling can be effective if you hire a professional voiceover artist as it is very beneficial. It breathes life into your script and makes your videos more impactful, more effective.
The tone and delivery should align with your brand and resonate with your audience. Clear, articulate narration enhances overall comprehension, fostering a deeper connection with the viewer.
6. Animation and Motion Graphics:
Leverage animation and motion graphics strategically to simplify complex concepts and maintain visual interest. Subtle animations draw attention to key points, guiding the viewer’s focus.
Pay attention to the pace of animated explainer video, ensuring visual elements complement the narration without overwhelming the audience. That’s how your explainer video will be both engaging and informative.
You can watch lots of amazing explainer video examples to take inspiration for your animation and motion graphics.
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7. Music and Sound Effects:
Auditory elements play a crucial role in enhancing emotional impact. Thoughtfully selected background music and sound effects create a cohesive and immersive viewing experience.
Strive for a balance where audio complements visuals and narration without overshadowing them, contributing to the overall impact of your explainer video.
8. Optimize for Mobile Viewing:
Given the prevalence of mobile devices, optimize your explainer video for various screen sizes. Ensure text legibility, clear visuals, and seamless loading on different platforms.
Accessibility across devices maximizes your video’s reach and impact, addressing the practical side of how to create an explainer video that reaches a broad audience.
9. Call-to-Action (CTA):
A strong and compelling call to action is the essence of your explainer video. It clearly communicate the next steps you want your audience to take after watching.
Whether it’s visiting a website, signing up for a trial, or making a purchase, seamlessly integrate the CTA to align with the overall message of your video. It will bring more customers to your business and if you do not include it in your videos, you are likely to lose business opportunities.
10. Testing and Feedback:
Before launching your explainer video, conduct thorough testing. Gather feedback from a diverse group to gain insights into different audience perceptions. Test on various devices and platforms to identify and rectify potential issues.
Use constructive feedback to make final adjustments, ensuring your video is polished and ready to make a significant impact upon release, addressing the practical considerations animated explainer video that resonates effectively.
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Pro Tip:
Before creating an explainer video, know the exact explainer video cost so that you can prepare your team and plan the explainer video production process efficiently.
Frequently Asked Questions:
1. What is the ideal length for animated explainer videos?
The ideal length for an explainer video from 60 to 120 seconds. You can go create an explainer video of 180 seconds as well if you have more to say. But you should aim the said time to maintain viewer engagement and effectively convey your message.
2. How to create an explainer video without professional help? Can I do that?
Yes, with the right tools and understanding of the process, creating an explainer video is achievable.
3. What type of video is an explainer?
A short, animated video that is used to describe and demonstrate concisely a business, product, or service is called an explainer video. These videos can have a powerful impact and are useful when it comes to addressing target audiences.
4. How do I choose the best visual style for my explainer video?
Consider your brand identity and audience preferences; choose a style that enhances your message and resonates effectively.
5. Is it essential to include a call-to-action in my explainer video?
Yes, a clear and compelling call to action guides your audience on the next steps and maximizes the impact of your video. Make your CTA (call to action) clear and actionable. Make sure that you lead your audience to the solution of the problem you solved. It is also necessary as a CTA in your video is the most effective way you can use to increase your conversions.
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Conclusion:
Crafting animated explainer videos is a tedious and meticulous process. Not only you’ll need creativity, strategic thinking, and attention to detail, but also a team that understands your brand and audiences.
By defining your purpose, crafting a compelling script, and integrating engaging visuals and sound, you can produce videos that captivate and effectively convey your message.
Clear, concise, and visually appealing—these are the hallmarks of impactful explainer videos that leave your viewers in awe.
I am a digital content marketer making difference in the video animation and production industry through knowledge-base and engaging content. Being a social media enthusiast and media studies graduate, I enjoy photography, studying about animations, and creating videos on the go.
