No matter from which industry you belong, Animation is relevant to all. Everyone is using animated videos from small start-ups to large enterprises and is surprised as they’re getting impeccable results.
Which why many businesses are now hopping on the bandwagon to explain tricky concepts or processes, promote their products and services, and introduce brands via animated videos.
We firmly believe everyone can relate to Animation in one way or the other.
As per the Facebook executive’s prediction, the platform will soon devolve into a text-free space. This demonstrates the enormous popularity of videos.
The two most common types of Animation are 2D and 3D. However, a new style of Animation is gaining traction: 2.5D Animation.
In the upcoming sections of this blog, we will discuss some critical facts regarding different forms of Animation, provide examples of 2.5D Animation, and discuss conclusive reasons to choose animated videos.
Understanding 2D, 3D, and 2.5 D Animation
Before diving into further details, let’s first get the basic concept of three different types of Animation – 2D, 3D, and 2.5D.
2.5D Animation
Most of you have probably heard a great deal about 2D and 3D Animation, but not nearly enough about 2.5D Animation.
2.5D Animation is a hybrid of 2D and 3D Animation. We employ 3D elements in a 2D context for this style of Animation.
The background is two-dimensional, while the hero object and characters are three-dimensional.
In this type of Animation, we can accentuate objects because they are the focal point of attention. It has a distinct feel and touch, which consumers will like.
Take a look at some of the most prominent 2.5 D animation examples:
How to create a 2.5D animation?
The same tools that you use to create 2D and 3D Animation will serve you well in this situation.
Before you can do that, you must first understand the principles of Animation. As soon as you have mastered the principles, it would be best to turn your attention to the numerous strategies that will assist you in creating a 2.5D animation video.
Start with the most basic video before moving on to a more sophisticated one.
If you want to learn how to create 2.5 Animation After Effects, watch the video below:
2D Animation
It is the simplest sort of Animation that you may produce, and it is nonetheless effective for a wide range of various projects and situations.
You will have a flat backdrop and character, but it is an excellent medium for telling tales and displaying photos and statistics productively.
You can utilize editing software to make a 2D animation video that will captivate clients and help you achieve your business objectives.
Take a look at an example of 2D animation video produced by BuzzFlick:
3D Animation
In terms of sophistication, it is the most advanced of the three types of Animation we’ve discussed, and it is also the most visually fascinating of them.
It has a lot of complexity to it, and it is delightful to watch as well. Given this, it is also the most expensive kind of Animation compared to the other two types of animation.
Below is an example of a 3D animation film produced by CGI:
Animated videos: Why should you create one?
Depending on your requirements, the sort of animation video you generate will differ. If you work with large organizations, you may find yourself using 3D animation technologies on a regular basis.
However, this may vary as well, based on what the company requires of the employee.
According to the study’s findings, including videos on your website can drastically boost your conversion rate by 80%. If you successfully publish the correct sort of video, you can expect to see a significant return on your investment.
Video is appealing, and the usage of videos in marketing campaigns is one of the fastest-growing approaches in the industry.
If you’re still speculating whether you should use animated videos or not, go ahead and check out the following compelling reasons:
1. Streamlining complex techniques
It’s not always simple to comprehend everything about a product or service. For example, before you can persuade someone to buy a weight reduction product or software, you need to provide a lot of information.
In the absence of a demonstration, it might be challenging to get people to grasp your product.
Using an animated video will help you to communicate your idea and simplify complex operations clearly. When developing an animated explainer video, you don’t need to rely on your voiceover. The work will be done for you by your characters and other images.
Visuals are processed 60k times quicker by the human brain than text, according to recent research.
There are plenty of ways you can use videos in your marketing content to demonstrate how your product may benefit your target audience.
Users’ attention may be captured by a 2.5D animation after-effects video, too. This implies that if you have a superb animated video, you may entice viewers to watch it all the way through.
2. Time and cost-effective
Previously only large enterprises could afford to produce videos, but that is no longer the case.
You can now see that even solopreneurs are posting videos online and getting a lot of positive feedback from viewers.
You don’t have to wait months to produce the video or hire expensive, highly-skilled filmmakers. Creating a successful video is as simple as using the right tools and employing the best animators in the business.
Animated 3D videos have lower production costs than live-action ones because no lighting, videographers, cameras, or other shooting equipment is required.
Small companies can even afford to hire a video animation agency to create animated videos.
3. Gives room for creativity
Regarding the ability to have your animations do or say whatever you want, they are entirely configurable. This implies that you may remove or include anything you want, even if the same video is being utilized for different purposes than before.
Using real people in a video in some situations is a wonderful idea. However, there are some situations in which an animated video may be more successful than a video containing real people.
To tailor what someone says or does on camera, it is necessary to spend several hours or days with them in order to get just the ideal shot. When it comes to animation videos, this is not an issue.
4. Highly engaging and captivating
Video animations are frequently used to communicate an idea or procedure to a larger audience. It’s effortless to make these videos fascinating and engaging since you have complete freedom to design them just how you like.
When compared to videos showing real people, Animation is sometimes the better option. When someone describes how to accomplish something, it sometimes takes a little longer to get their message over.
Animations not only elicit emotional responses, but they may also elicit dialogue.
5. Break out of the rut
Advertisers are constantly attempting to communicate with us in a variety of ways these days. They want us to look at their billboards and see certain celebrities advocating a particular brand of merchandise.
The majority of people are accustomed to and expect to see those commercial videos.
On the other hand, an animated video differs from all sorts of commercial videos, and it helps businesses break up the monotony of their marketing campaigns. It is not a sales-y video that tries to get viewers to buy the product straight away.
The animated video is entertaining to watch while still being instructional, which motivates viewers to take advantage of the offer.
Take a look at the eccentric animation video created by BuzzFlick for Beach Fords. It helped them to boost their conversion rates and accomplish their goals in no time.
Final Thoughts
If you can create a single excellent animated video, it may result in a significant increase in traffic, leads, and profits.
Even if you engage someone else to perform the video production for you, it does not cost a lot of money to make a cost-effective animated video from scratch.
The popularity of animated videos isn’t going away anytime soon. It is reasonable to anticipate that the demand for animated videos will continue to expand in the future.
The world of technology is constantly changing, and there are always new trends emerging on the market that continue to capture people’s interest.
If you have mastered video animation abilities, there is no limit to the amount of creativity that you can incorporate into your videos.
Hopefully, the reasons mentioned above are persuasive enough to convince you to use animated videos!
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An animation enthusiast who enjoys explaining complex animation techniques, mediums, and videos. Her love for animated films drives her. In her spare time, she enjoys watching animated films from Pixar, Disney, and Illumination productions.
