In the era when closing deals has become one of the greatest challenges, a sales explainer video has become one of the powerful weapons any salesperson can use to get hold of customers.
Brands now and then use sales explainer videos to provide adequate information about a product or service, often ending with a quotation.
Using explainer videos helps the sales team highlight what your company does and the unique ways you solve a potential customer’s problems. Using animated sales videos shouldn’t be hard, so don’t let bad sales videos hold your organization back.
Learn with us how you can help your sales team succeed.
Brands occasionally employ sales explainer videos to provide appropriate information about a product or service, frequently concluding with a quote.
Using explainer videos for sales enables your sales team to emphasize your company’s capabilities and the unique methods you handle a potential customer’s concerns. Using animated sales videos to increase sales leads should not be challenging; thus, do not let ineffective sales videos drag your brand behind.
Read this blog to discover how animated sales videos can improve the sales process and help your sales team succeed efficiently.
Why should you make sales animated explainer videos?
You know that prospects will have inquiries during the sales process. They’re not just interested in learning about your solutions or goods; they’re also interested in learning how they may profit from them.
In order to stay relevant, it’s essential to showcase all your offerings properly. Having a brochure or even a brilliant website is insufficient. To reduce friction in your sales process, you should unleash the real power of animated explainer videos.
Why do sales videos can work wonders for ultimate success?
Long gone are the days when brands used to use simple and monotonous ways to make sales. Sales explainer videos are the new method nowadays commonly used by the sales team to boost conversion rates and attract new prospects or push buyers through the sales funnel when they’re stuck.
Now let’s unbox the main reasons why you should use sales animated video:
Increase sales leads
The majority of the time, prospects will conduct their research prior to calling you. This suggests they’re poring through your website in search of information. Why not make it simple for them by providing them with a sales animation video highlighting your solution?
Creating a sale animation video with an attractive narrative can engage prospects early in the purchasing process. It informs them of how you could assist them.
All of this is made possible through the use of animation. This occurs even before one of your sales representatives may email or call these leads. Allow a video’s ingenuity to do the heavy lifting for you.
Makes you stand out among competitors
You are well aware of how hectic prospects’ schedules are. Additionally, they are inundated with content from all directions. This includes sales content developed by your rivals’ sales teams.
Given that attention spans are at an all-time low, grabbing your audience’s interest in less than 90 seconds is essential.
That is when a sales explainer video comes in handy, whether you want a demo movie to demonstrate the functionality of your app or an overview of your latest product.
Animated videos are unmatched in their effectiveness. When done correctly, it may be a powerful sales tool that propels you to take your brand to the next level and stand out among your competitors.
Reduce friction and shorten your sales cycle
Keep the deal moving forward with sales animated explainers. If you incorporate video into your sales process, prospects will become acclimated to your face.
Numerous Vidyard sales representatives note that consumers feel as if they already know one another when they meet, which is a significant competitive advantage. It increases people’s sense of accountability toward you.
If a deal gets stuck due to technicalities or procrastination on the part of stakeholders, you reduce the friction from the sales cycle using an animated sales explainer video. They’re ideal for prospects who are hesitant to commit to a complete demo or communicate the value case to a specific business unit.
Even after the sale is closed, video remains beneficial. It’s ideal for contract walkthroughs, customer service handoffs, and support. Wherever something has to be explained engagingly, an animated sales video simplifies the process.
Is your sales team having difficulty communicating with prospects in meaningful ways, losing a large number of potential leads over a lengthy sales cycle, or does your team have inconsistent sales processes? Sales videos are the answer. They usually last between 1-2 minutes (since your prospect doesn’t have plenty of time).
Best Sales Explainer Video Examples
- #1) Zenmate
- #2) WU Money
- #3) Spotify
- #4) Slack
- #5) Whatagraphy
If you’re planning to jump on the bandwagon and looking for some inspiration, you’re on the right spot.
Let’s take a look at some of the stellar sales video examples:
#1) Zenmate: Networking service
Your data is exposed when you use public Wi-Fi networks without a VPN service.
Zenmate’s VPN employs industry-standard encryption to safeguard your passwords and financial information. Its VPN service enables you to alter your virtual location to access films and television series often blocked in your country.
The sales explainer video demonstrates how Zenmate is the simplest way to secure while accessing your favorite content.
#2) WU Money: Payment service
Western Union is a worldwide payment services company. It enables individuals and corporations to transfer money and contribute to the growth of economies.
With its mobile app, you can send money anywhere across the globe. The sales explainer video demonstrates how Western Union Bill Payments may assist you in developing and implementing your mobile payment strategy.
#3) Spotify – Music app
Spotify went over and above with this unique and imaginative sales explainer video. Instead of just discussing how their product works and selling it, they opted to use the occasion to demonstrate how it is personalized specifically for you.
With its vibrant neon colors and seamless transitions between actual people and animation, Spotify created a very engaging and exciting video for every and any generation.
#4) Slack – Messaging app
Relatability is a critical factor in the decision-making process of the millennial generation. Slack’s video does an excellent job of underlining the fact that hectic work life is an everyday occurrence by walking through a typical workday for the average worker.
Without being excessively commercial, Slack’s sales video does an excellent job of explaining how their product fits into this relevant scenario.
The visuals used are vibrant, inventive, and intriguing, drawing the viewer in for the duration of the 53-second shot.
Surprisingly, there are no spoken words!
Slack appears to take the adage “actions speak louder than words” to heart.
#5) Whatagraphy: Business automation tool
Whatagraph is an automated application that converts complex website and social analytics data into visually appealing infographic reports in a second. It facilitates the exchange of analytics data between departments and with clients.
The animated sales video marketing explains how Whatagraph aids in the comprehension of critical analytics data via visually appealing and engaging infographics.
Animated Sales Explainer Videos – FAQs
- What is an animated explainer video?
An explainer video is primarily a short-animated video popularly used by companies to tell their brand stories in an engaging and quick way.
- What is a sale animation video?
Brands use sale explainer videos to provide adequate information regarding their product or service to drive more conversions. They often end with a quotation.
- How much does an animated explainer video cost?
Generally, an animated explainer video costs 500 USD to 35,000 USD.
If you want to know about animation pricing in detail, read out: How Much Does It Cost To Create An Animated Video?
- How many types of sales videos are there?
There are three types of sales videos:
- Webcam video
- Product demo video
- Animated explainer video
- Which are the best tools to make sales videos?
Some of the best tools to make sales videos are:
- Final Cut Pro
In a nutshell
If you’re all set to start a sales video project, how to begin? Since innumerable options are available in the market, finding the right one is just like looking for a needle in a haystack.
Or you can always gear up with a dedicated team that has already produced prolific animated explainer videos. Isn’t that a great idea?
Talk to us if you’re looking for an impeccable video production company!
From initial conception to animation and adding awe-inspiring effects, we keep you in the loop throughout the journey.
So, what are you waiting for? Start incorporating explainer animated videos in your sales cycle today. Believe us, and you’ll be astounded to see the results.