With technologies, digital marketing has also grown in the past few years. If we look back, marketing just consisted of leaflets with text blocks, but with time, it has evolved into the video to power up the marketing.
Videos are the most likable medium for the users to get entertainment, education, awareness, and even the sales pitch. Nowadays, companies are creating animated marketing videos to engage more eyes toward their business, products, or services.
In this blog post, you are going to learn everything about animation and where you can use them. So, without any further ado, let’s jump right into it!
What is Animation?
Well, animation, as a word originated from the Latin language and derived from the verb Animare, means “bringing to life” or “breath to life”.
Animation is a technique where the characters, figures, and objects are manipulated in a manner to make them appear as a video or moving image. It displays the sequenced images at a speed that creates the illusion of motion for the audience.
With the passing time, animation technologies have also evolved. If we recall the history and the time of Sir Walt Disney, animation was done with paper images, but today, we have various 2D & 3D animation software (paid & free) and methods to make the animation look more realistic and easy to produce.
Not just technologies but the methods have also changed. Here are some animation approaches that we use while creating various animated videos.
In short, the animation is a video style that has also evolved with time and brought new technological inventions with it.
What is the Use of Animation
When we hear animation, the first thought that comes to our mind is cartoon movies/series by Disney or Nickelodeon.
Well, at some point, it is true, but today, animation is used for many different reasons:
- Educational purpose.
- Advertisement purpose.
- Scientific Visualization purpose.
- Creative purpose.
- Game Development purpose.
- Simulation purpose.
- And Entertainment purpose.
1. Animation for Educational Purpose
Most of us look for shortcuts and less boring educational material when it comes to education, and here are animated educational videos for the rescue.
People prefer videos over text and animated videos over simple videos. Animation helps the audience remember the context and subject for the animated visuals.
Animated educational videos are not just appealing for the kids but also for adults. It helps the audience learn fast and keeps them attentive throughout the videos.
Peekaboo Kidz is known for its kid’s animated educational videos. Here, we have featured an episode from Dr. Binocs Show, where you can learn about various useful inventions in animation.
Ted-ED creates animated educational videos for all ages. Whether you are an adult or a primary school senior, you are going to find animated videos on almost all subjects. Check out the animated video where Amy Adkins defines why do we dream.
2. Animation for Advertising Purpose
Brands and various companies incorporate animation in their advertisements and marketing videos to engage more eyes and gain popularity.
Companies explain complex subjects, products, systems, and services through animation, making complicated information more digestible and easy to understand.
You can run promotional campaigns and include animated videos in them, and post those videos on various social media platforms, which drag the audience to your product or landing pages.
Animated videos on your landing page increase the conversion rate by 80% and reduce the bounce-back ratio by 60%.
Heinz is a food brand and released this animated advertisement years ago, but it’s still popular and fun to watch. Take a look.
P.S: The above advertisement is in 3D, and if you are inspired and looking for a studio to make the exact same thing for your brand, consult BuzzFlick – an animation studio in Nyc.
3. Animation for Scientific Visualization Purpose
2D & 3D animation is used for the representation of the scientific structures. Mainly, 3D modeling is used to create structural models for research and study purposes.
Automobile industries, architecture & construction sectors, and medical fields use 3D modeling services to create 3D models for cars, buildings, and human cell structures.
Nucleus Medical Media uses 2D & 3D animation to demonstrate various ailments, surgeries, and human body science. Take a look at this animated video explaining what will happen if we get a severe case of Covid.
4. Animation for Creative Purpose
Animation is another name of creativity and is frequently used in online IT courses. It is incorporated in the lesson videos to add innovative impact to the audience.
Teachers and instructors use animation for better learning and engagement in class presentations. Here is a whiteboard animation video by Edureka explaining what is Artificial Intelligence – one of the excellent examples of whiteboard animation videos.
5. Animation for Game Development Purpose
Video games are one of the earliest industries that used animation. Game development totally depends upon two things: programming and animation.
One of the most popular games is Valorant; the animator has beautifully created this electrifying trailer of the game. Check it out.
6. Animation for Simulation Purpose
If you think animation is just used for marketing and entertainment purposes, then you are wrong. Military and tactics sectors use the simulation for weapon training in battles. Aeronautical engineers and pilots use simulation to practice the fight without wasting resources.
7. Animation for Entertainment Purpose
Of course, the most extensive use of animation is in the entertainment field. Animations are used in series, movies, cartoons, sci-fi movies, and more.
Barbies (movie series), Frozen, Toy-Story, Shrek, Moana, The Last Air Bender, and more are living animated legends. Check out the trailer of Raya – The Last Dragon.
Not just for kids, but many 3D animation production companies produce anime series for adults. Take a look at this animated video trailer of Yasuka by Netflix.
Many singers and composers use animation to give an aesthetically pleasing look in their music videos. Imagine Dragon – a US pop music band – used animation in its numerous music videos, and here is the animated video of the song Bad Liar.
The Editor’s Choice
To create these crazy animations, you need professional assistance, and BuzzFlick is here to produce these animations for you. All you need is requirements and imagination, and they take care of the rest.
The studio is a master in explainer videos, educational videos, whiteboard animation, 3D animation, 3D modeling, training videos, motion graphics, corporate videos, promotional videos, video ads, logo animation, video editing, and app demo videos.
BuzzFlick is one of the best post-production studios in the USA that serves all sorts of businesses and entertains almost all industries.
- How to hire an animation studio?
While looking for an animation studio and before hiring one, keep the following things in mind:
- Check their portfolio.
- Look for the showreels.
- Check the client testimonials.
- Search for reviews on the reviewing sites.
- Check how the studio responds to your requirements.
- What will be the cost of an animated video?
It is the most important step in animation production to calculate the expense. If you hire a company, match your budget with the provided plan. If it suits your requirements and budget, then you are good to go. Remember that the cost will vary from studio to studio and requirements to requirements.
If you want to calculate the cost of animated video production, check out the article about the cost of animated video.