What is Animation Used For – A Brief Explanation

what is animation used for – a brief explanation
Animation has been a part of digital marketing for years. Improve your business marketing strategy and learn the uses of animation in various fields.

Traditionally, animation has been seen as simply a form of entertainment. However, in recent years, people of all ages have come to appreciate the versatility and power of animation through its use in movies, education, and more.

As the relationship between art and technology continues to evolve, the future holds great potential for animation to expand its reach and influence even further.

In fact, the demand for high-quality animated content is only expected to increase, with animation becoming an increasingly integral part of our daily lives.

Now is the perfect time to invest in job-oriented training in animation and acquire the skills that top recruiters are seeking.

By choosing a reputable animation training institute with a comprehensive curriculum and opportunities for practical learning through events, projects, assignments, workshops, and seminars, you can take your career to the next level and become a skilled professional.

Today in this blog, we will explore some of the uses of animation. So, without any further ado, let’s get started.

What is Animation?

Well, animation, as a word originated from the Latin language and derived from the verb Animare, means “bringing to life” or “breath to life”.

Animation is a technique to manipulate still images into moving images. In traditional animation, transparent celluloid sheets are used to draw or paint images by hand and photographed and exhibited on film.

With the passing of time, animation technologies have also evolved and we have various 2D & 3D animation software (paid & free) and methods to make the animation look more realistic and easy to produce.

Here are some animation approaches that we use while creating various animated videos.

  • Motion Graphics
  • 2D Animation
  • 3D Animation
  • Whiteboard animation

In short, animation is a video style that has also evolved with time and brought new technological inventions with it.

What Are The Uses Of Animation?

When we hear animation, the first thought that comes to our mind is cartoon movies/series by Disney or Nickelodeon.

Well, at some point, it is true, but today, animation is used for many different purposes. From feature films to short films, television series, and from animated GIFs, to motion graphics, video games, and visual effects, animation is used everywhere.

Here are some prevalent uses of animation:

  • Educational purpose.
  • Advertisement purpose.
  • Scientific Visualization purpose.
  • Creative purpose.
  • Game Development purpose.
  • Simulation purpose.
  • And Entertainment purposes.

1. Animation for Educational Purpose

Most of us look for shortcuts and less boring educational material when it comes to education, and here are animated educational videos for the rescue.

Animation makes complex subjects or processes easy and students can visualise and understand them seamlessly. A human brain processes visual information more quickly and efficiently. And not only animation simplifies messages and complicated subjects, one can also improve the retention of the learners through animation-based content.

People prefer videos over text and animated videos over simple videos. Animation helps the audience remember the context and subject of the animated visuals.

Animated educational videos are not just appealing for kids but also for adults. It helps the audience learn fast and keeps them attentive throughout the videos.

Peekaboo Kidz is known for its kid’s animated educational videos. Here, we have featured an episode from Dr. Binocs Show, where you can learn about various useful inventions in animation.

2. Animation for Advertising Purposes

Brands and various companies incorporate animation in their advertisements and marketing videos to engage more eyes and gain popularity.

A brand that uses animation can convey their message or explain a complex concept in a way that it becomes visually appealing and cost-effective. Animation is an extremely versatile medium to include in marketing strategy of brand and one can do it in various ways; from displaying animation on website to an email campaign email campaign with animated GIFs.

You can run promotional campaigns and include animated videos in them, and post those videos on various social media platforms, which drag the audience to your product or landing pages.

Animated videos on your landing page increase the conversion rate by 80% and reduce the bounce-back ratio by 60%.

Heinz is a food brand and released this animated advertisement years ago, but it’s still popular and fun to watch. Take a look.

P.S: If you’re in search for a creative agency who can create this type of ad for your brand then give a chance to Buzzflick top-rated video animation company to fit your ideal animation partner.

3. Animation for Scientific Visualization Purpose

2D & 3D animation is used for the representation of scientific structures. Mainly, 3D modeling is used to create structural models for research and study purposes.

So, what are uses of animation in science? Science animation are used to portray, and explain scientific concepts and communicate them in easy way. The use of animation in science is frequent in academic teaching, in awareness campaigns, & entertainment as well.

Automobile industries, architecture & construction sectors, and medical fields use 3D modeling services to create 3D models for cars, buildings, and human cell structures.

Nucleus Medical Media uses 2D & 3D animation to demonstrate various ailments, surgeries, and human body science.

Take a look at this animated video explaining what will happen if we get a severe case of Covid.

4. Animation for Creative Purpose

Animation is another name for creativity and is frequently used in online IT courses. It is incorporated in the lesson videos to add innovative impact to the audience.

Teachers and instructors use animation for better learning and engagement in-class presentations. Here is a whiteboard animation video by Edureka explaining what is Artificial Intelligence – one of the excellent examples of whiteboard animation videos.

5. Animation for Game Development Purpose

Video games are one of the earliest industries that used animation. Game development totally depends upon two things: programming and animation.

The contribution of various types of animation in video games interactive nature enabling developers to create dynamic and virtual worlds. Every animation type has a unique purpose i.e., enhancing storytelling of characters, creating movements realistic, or making the gaming experience visually appealing.

Without animation, nothing can be done in game development. Modeling, texturing, rigging, lighting, layout, and more, are all required in game development.

One of the most popular games is Valorant; the animator has beautifully created this electrifying trailer of the game. Check it out.

6. Animation for Simulation Purpose

If you think animation is just used for marketing and entertainment purposes, then you are wrong. There are many benefits an animation is providing in medical and scientific applications for creating simulations. First, simulations are more immersive and engaging due to animation as color, sound, and motion, and perspective is used to capture audience interest and attention.

Secondly, military and tactics sectors use the simulation for weapon training in battles. Also, Aeronautical engineers and pilots use simulation to practice the fight without wasting resources.

7. Animation for Entertainment Purposes

Of course, the most extensive use of animation is in the entertainment field. Uses of animation in the entertainment sector is frequent; From TV programs, to film and media, and from the internet, to even smartphones. Many animated TV shows and motion pictures are equally relished for children and adults like regular motion pictures.

Barbies (movie series), Frozen, Toy Story, Shrek, Moana, The Last Air Bender, and more are living animated legends. Check out the trailer of Raya – The Last Dragon.

Also, Check out the trailer of Disney’s newly released movie – Encanto.

Not just for kids, but many 3D animation production companies produce anime series for adults. Take a look at this animated video trailer of Yasuka by Netflix. Many singers and composers use animation to give an aesthetically pleasing look in their music videos.

Uses of Animation- FAQs

What is animation?

Animation is the photographing technique of successive drawings or puppet or models positions to create a sense of movement when shown in a continuous sequence.

Each image or frame represents a slightly different state, and when these images are shown in rapid succession, the human eye perceives continuous movement.

There are many different techniques for creating animation, including hand-drawn, computer-generated, and stop-motion.

Animation is used in a variety of contexts, including film, television, video games, and online media.

Why are animations used?

Animations are used for a variety of purposes. Not only animation is a creative way to tell your stories to connect audiences immediately – it has endless possibilities. You do not need to make them realistic. They can be creative, imaginative, and fun.

Where is animation mostly used?

The use of animation in filmmaking is most obvious; from visual effects to computer-generated special effects, animation is extensively used. Films, Movies, TV shows, video games, the internet, all rely on animations for the finest content.

Some more most common uses of animation include:

Entertainment: Animation is a popular form of storytelling that is used in film, television, and video games to create engaging and imaginative worlds and characters.

Education: Animations can be used to explain complex concepts and ideas in a visual and engaging way.

Advertising: Animations are often used in commercials to grab the attention of viewers and promote products or services.

Product demonstrations: Animations can be used to show how products work and demonstrate their features and benefits.

Architecture and design: Animations can be used to visualize buildings and other structures that have not yet been constructed, which can be helpful for architects, engineers, and construction companies.

Medicine and science: Animations can be used to explain medical procedures and scientific concepts in a way that is easy to understand.

Military and defense: Animations can be used to simulate scenarios and train military personnel.

Art: Animations can be used as a form of artistic expression and can be created for their own sake, without any specific practical or commercial purpose.

What is the most used animation?

3D animation that is also called CGI (computer generated imagery) often, is the animation type that is most used in feature films, TV shows and short films as well.

How to hire a 2D animation studio?

While looking for a 2D animation studio and before hiring one, keep the following things in mind:

  • Check their portfolio.
  • Look for the showreels.
  • Check the client testimonials.
  • Search for reviews on the reviewing sites.
  • Check how the studio responds to your requirements.
  • What will be the cost of an animated video?

It is the most important step in animation production to calculate the expense. If you hire a company, match your budget with the provided plan. If it suits your requirements and budget, then you are good to go. Remember that the cost will vary from studio to studio and requirement to requirement.

If you want to calculate the cost of animated video production, check out the article about the cost of animated video.

The Editor’s Choice

To create these crazy animations, you need professional assistance, and BuzzFlick is here to produce these animations for you. All you need is requirements and imagination, and they take care of the rest.

The studio is a master in explainer videos, educational videos, whiteboard animation, 3D animation, 3D modeling, training videos, motion graphics, corporate videos, promotional videos, video ads, logo animation, video editing, and app demo videos.

BuzzFlick is one of the best post-production studios in the USA that serves all sorts of businesses and entertains almost all industries.

Sophiea Ank

Sophiea Ank is an animator, but her passion for reading and writing made her Content Head at BuzzFlick. She loves to educate people through her blogs about technologies, animation, videography, and games. In her free time, she watches "Brooklyn Nine-Nine" and reads Paulo Coelho.

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