Traditionally, animation has been seen as simply a form of entertainment. However, in recent years, people of all ages have come to appreciate the versatility and power of animation through its use in movies, education, and more.
As the relationship between art and technology continues to evolve, the future holds great potential for animation to expand its reach and influence even further.
In fact, the demand for high-quality animated content is only expected to increase, with animation becoming an increasingly integral part of our daily lives.
Now is the perfect time to invest in job-oriented training in animation and acquire the skills that top recruiters are seeking.
By choosing a reputable animation training institute with a comprehensive curriculum and opportunities for practical learning through events, projects, assignments, workshops, and seminars, you can take your career to the next level and become a skilled professional.
Today in this blog, we will explore some of the uses of animation. So, without any further ado, let’s get started.
What is Animation?
Well, animation, as a word originated from the Latin language and derived from the verb Animare, means “bringing to life” or “breath to life”.
Animation is a technique where the characters, figures, and objects are manipulated in a manner to make them appear as a video or moving image. It displays the sequenced images at a speed that creates the illusion of motion for the audience.
With the passing of time, animation technologies have also evolved. If we recall the history and the time of Sir Walt Disney, animation was done with paper images, but today, we have various 2D & 3D animation software (paid & free) and methods to make the animation look more realistic and easy to produce.
Not just technologies but methods have also changed. Here are some animation approaches that we use while creating various animated videos.
- Motion Graphics
- 2D Animation
- 3D Animation
- Whiteboard animation
In short, animation is a video style that has also evolved with time and brought new technological inventions with it.
What is the Use of Animation
When we hear animation, the first thought that comes to our mind is cartoon movies/series by Disney or Nickelodeon.
Well, at some point, it is true, but today, animation is used for many different reasons:
- Educational purpose.
- Advertisement purpose.
- Scientific Visualization purpose.
- Creative purpose.
- Game Development purpose.
- Simulation purpose.
- And Entertainment purposes.
1. Animation for Educational Purpose
Most of us look for shortcuts and less boring educational material when it comes to education, and here are animated educational videos for the rescue.
People prefer videos over text and animated videos over simple videos. Animation helps the audience remember the context and subject of the animated visuals.
Animated educational videos are not just appealing for kids but also for adults. It helps the audience learn fast and keeps them attentive throughout the videos.
Peekaboo Kidz is known for its kid’s animated educational videos. Here, we have featured an episode from Dr. Binocs Show, where you can learn about various useful inventions in animation.
2. Animation for Advertising Purposes
Brands and various companies incorporate animation in their advertisements and marketing videos to engage more eyes and gain popularity.
Companies explain complex subjects, products, systems, and services through animation, making complicated information more digestible and easier to understand.
You can run promotional campaigns and include animated videos in them, and post those videos on various social media platforms, which drag the audience to your product or landing pages.
Animated videos on your landing page increase the conversion rate by 80% and reduce the bounce-back ratio by 60%.
Heinz is a food brand and released this animated advertisement years ago, but it’s still popular and fun to watch. Take a look.
P.S: If you’re in search for a creative agency who can create this type of ad for your brand then do give a read to our listicle blog on the top-rated video animation companies to fit your ideal animation partner.
3. Animation for Scientific Visualization Purpose
2D & 3D animation is used for the representation of scientific structures. Mainly, 3D modeling is used to create structural models for research and study purposes.
Automobile industries, architecture & construction sectors, and medical fields use 3D modeling services to create 3D models for cars, buildings, and human cell structures.
Nucleus Medical Media uses 2D & 3D animation to demonstrate various ailments, surgeries, and human body science.
Take a look at this animated video explaining what will happen if we get a severe case of Covid.
4. Animation for Creative Purpose
Animation is another name for creativity and is frequently used in online IT courses. It is incorporated in the lesson videos to add innovative impact to the audience.
Teachers and instructors use animation for better learning and engagement in-class presentations. Here is a whiteboard animation video by Edureka explaining what is Artificial Intelligence – one of the excellent examples of whiteboard animation videos.
5. Animation for Game Development Purpose
Video games are one of the earliest industries that used animation. Game development totally depends upon two things: programming and animation.
Without animation, nothing can be done in game development. Modeling, texturing, rigging, lighting, layout, and more, are all required in game development.
One of the most popular games is Valorant; the animator has beautifully created this electrifying trailer of the game. Check it out.
6. Animation for Simulation Purpose
If you think animation is just used for marketing and entertainment purposes, then you are wrong. Military and tactics sectors use the simulation for weapon training in battles. Aeronautical engineers and pilots use simulation to practice the fight without wasting resources.
7. Animation for Entertainment Purposes
Of course, the most extensive use of animation is in the entertainment field. Animations are used in series, movies, cartoons, sci-fi movies, and more.
Barbies (movie series), Frozen, Toy Story, Shrek, Moana, The Last Air Bender, and more are living animated legends. Check out the trailer of Raya – The Last Dragon.
Also, Check out the trailer of Disney’s newly released movie – Encanto.
Not just for kids, but many 3D animation production companies produce anime series for adults. Take a look at this animated video trailer of Yasuka by Netflix. Many singers and composers use animation to give an aesthetically pleasing look in their music videos.
The Editor’s Choice
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The studio is a master in explainer videos, educational videos, whiteboard animation, 3D animation, 3D modeling, training videos, motion graphics, corporate videos, promotional videos, video ads, logo animation, video editing, and app demo videos.
BuzzFlick is one of the best post-production studios in the USA that serves all sorts of businesses and entertains almost all industries.
Uses of Animation – FAQs
- What is animation?
Animation is the process of creating the illusion of motion and change by displaying a sequence of static images or frames.
Each image or frame represents a slightly different state, and when these images are shown in rapid succession, the human eye perceives continuous movement.
There are many different techniques for creating animation, including hand-drawn, computer-generated, and stop-motion.
Animation is used in a variety of contexts, including film, television, video games, and online media.
- Why are animations used?
Animations are used for a variety of purposes. Some of the most common uses of animation include:
Entertainment: Animation is a popular form of storytelling that is used in film, television, and video games to create engaging and imaginative worlds and characters.
Education: Animations can be used to explain complex concepts and ideas in a visual and engaging way.
Advertising: Animations are often used in commercials to grab the attention of viewers and promote products or services.
Product demonstrations: Animations can be used to show how products work and demonstrate their features and benefits.
Architecture and design: Animations can be used to visualize buildings and other structures that have not yet been constructed, which can be helpful for architects, engineers, and construction companies.
Medicine and science: Animations can be used to explain medical procedures and scientific concepts in a way that is easy to understand.
Military and defense: Animations can be used to simulate scenarios and train military personnel.
Art: Animations can be used as a form of artistic expression and can be created for their own sake, without any specific practical or commercial purpose.
- What is the most used animation?
Animation is commonly used by brands for multiple reasons. It allows you to communicate ideas sharply. It is difficult to determine which type of animation is the most used, as it depends on the context in which it is being used.
For example, if we are talking about animation in film and television, traditional hand-drawn animation and computer-generated animation are both very popular.
In the video game industry, computer-generated 3D animation is widely used. In the field of online media, 2D computer-generated animation is often used to create short clips and GIFs.
In the advertising industry, a wide range of animation styles and techniques are used, depending on the needs of the specific campaign.
Stop-motion animation is also a popular technique that has been used in many successful films and television shows.
So, it is hard to say which is the most used animation.
- How to hire a 2D animation studio?
While looking for a 2D animation studio and before hiring one, keep the following things in mind:
- Check their portfolio.
- Look for the showreels.
- Check the client testimonials.
- Search for reviews on the reviewing sites.
- Check how the studio responds to your requirements.
- What will be the cost of an animated video?
It is the most important step in animation production to calculate the expense. If you hire a company, match your budget with the provided plan. If it suits your requirements and budget, then you are good to go. Remember that the cost will vary from studio to studio and requirement to requirement.
If you want to calculate the cost of animated video production, check out the article about the cost of animated video.
Sophiea Ank is an animator, but her passion for reading and writing made her Content Head at BuzzFlick. She loves to educate people through her blogs about technologies, animation, videography, and games. In her free time, she watches "Brooklyn Nine-Nine" and reads Paulo Coelho.
