Our Top Picks – 21 Best Explainer Video Examples 
If you have been browsing through the internet to find out more about the best explainer videos because you want to get some inspiration for your project, then you are in luck.
This guide is highly aligned to help you not just find out what the best kind of explainer videos are available out there but also understand why a business would use an explainer video and how exactly to get one made?
So, let’s jump right into it.
Why Businesses Use Explainer Videos?
Delivering the message or communicating complex product features and information with the integration of audio and visual elements gets the job done. It makes it easier for businesses to effectively explain their concept without compromising the three main components of successful video marketing, i.e. to entertain, inform, and engage.
A video is a perfect medium in the present time to communicate with audiences within a couple of minutes or less. Hence, it is becoming a highly preferred tool for organizations to advertise their company’s offerings and showcase why they are the best option out there to solve their problems.
If your website includes a video(s), your organic search traffic is more likely to increase by 157%.
People love to watch exciting and helpful videos, which is the main reason why marketers across the globe are now investing in video content.
Besides, with so many types of explainer videos, organizations have a lot of creative space to customize their explainer videos to match their brand’s personality and cater to what their target audience wants to watch.
Other than increasing awareness about your brand and product or service features, explainer videos also boost your online presence. With increasing focus on video content, search engines like Google are now ranking web pages with related videos to compliment the text. Found out more ways videos can help your business grow.
List Of Top Animated Explainer Videos
While there are tons of explainer videos out there made by all sorts of brands to suit all sorts of purposes, but not a lot of them happen to make an impact, except a select few. So how did they do it?
Marketers are making all kinds of videos because every video is unique, and it’s trying to engage a distinct target audience. The specific style of a brand is one of the elements that make its video stand out and successful.
So, let’s get to our top picks and inspirations.
- 21 Best Explainer Video Examples 
- #1) Amazon Go
- #2) Twitter
- #3) Chipotle
- #4) Prescribe Wellness
- #5) Airbnb
- #6) PooPourri
- #7) Dollar Shave Club
- #8) Mint
- #9) Spotify
- #10) Google Calendar
- #11) Zendesk
- #12) Asana
- #13) PayPal
- #14) Dropbox
- #15) Mesosphere/ D2iQ
- #16) Medium
- #17) Slack
- #18) Ikea
- #19) Atoka
- #20) Adobe CMO
- #21) Crazy Egg
#1) Amazon Go
Everyone loves how Amazon use different strategies to sell their products. they create quite simple and straight-to-the-point videos. When it comes to the creation of videos, they clearly describe the essence of the product and give a complete overview of the problem they are having, and gives a fine solution to them in their videos.
Talking about the Amazon Go advertisement so in the start, the company gave a brief brand story and then smoothly connects it with the presentation of the product.
Moreover, the best thing about the video is that the length of the video is short, but the timing is well defined in which the product idea is completely demonstrated.
The unique part of the video is that it helped the consumer to get an answer to all the possible questions and know the use of the product in a realistic situation.
If you look into the video made by Twitter so it is not a new-made by the company, but the video is so engaging and enjoyable that it made its place in this list.
When you start watching the video it will make you feel like you are watching a real blockbuster movie. Talking about the scenario and script so they are well-defined, and the viewer attraction is not distracted till the end of the video.
The second point of this animated video is that the storyline is so interesting that the audience remains connected to it.
The story is about a guy who had created a crazy buzz in the city and is unable to sign up on Twitter. Everyone is curious to know who Kenny G is and how the story will end. If you are as well, go and watch the video now.
Chipotle is an American chain dealing in fast-casual restaurants in the United States, United Kingdom, Canada, Germany, and France. Coming to the advertisement of Chipotle so it is very chilly and funny that any of the brands ever created.
They used small pigs to make everyone smile. The story behind it is amazing as well. The visual style of the video is simple, calm, and captivating designed with a good sense of humor.
If you are a fan of Wallace and Gromit, then you will love this advertisement.
#4) Prescribe Wellness
Want a fun ride in 30 seconds? Then Prescribe Wellness got one for you. The advertisement of Prescribe Wellness is of 30 seconds in length short yet enjoyable delivering a complete message.
When a video communicates a complete message then it gives a plus point to the advertisement. So, is the reason behind the popularity of Prescribe Wellness. The 30 seconds of the advertisement is packed with complete details a person needs for using the product.
When talking about the animation style is so simple but the mood of the characters and products conveyed the complete message. When you go through the video from starting till ending you will find it authoritative and powerful in the narrative which helps in grabbing the attention till the last second.
Airbnb shows off the unique (and affordably priced) experiences that can be had by utilizing Airbnb with a cool mix of live-action and animation. This explainer film does a fantastic job of demonstrating the benefits of the Airbnb system while also verbally describing them.
PooPourri is successful for many of the same reasons that Dollar Shave Club is, and their aesthetics are very similar. The advertisement for PooPourri is mostly live-action, but it turns to animation to highlight the complexities of how PooPourri works (no one wants to see a live-action load dropped into a toilet).
It’s worth mentioning that replicating this tone of comedy in your advertisement would be challenging; most businesses would be better served by more subtle humor. PooPourri is a wild substance, thus their humor is wild, too.
#7) Dollar Shave Club
In typical circumstances, using risque humor or swears in a product video is a big no-no. Most marketers will advise you against it, but when done right, this provocative approach can completely change your brand’s journey. DSC pulled it off!
This video becomes so viral and successfully gained the notice of everyone that Unilever bought this company for $1 billion.
DSC took a chance. They believed in their understanding of their audience and turned to dry humor to gain attention successfully.
Featuring the founder, Michael Dublin, a bizarre lead, dicey references, and swearing, this video has got it all.
It walks viewers through their factory, talking about why you need to get on board DSC. The idea behind this compelling explainer video is that it speaks to the audiences it is created for. It is a great example for marketers out there because this video represents that thinking outside of the box will always lead to surprising results.
Here is another software explainer video inspiration for you.
A lot of time, especially when you want to explain to your audience how your product works or how it can benefit your life, more so when you are dealing with the b2b model, you want to keep it easy for the viewer to understand.
The simplicity and effectiveness of this video have made it become a part of our top 15 list.
Mint is a financial management tool, which is a relatively simple concept, but the video leaves no doubts about what the product does.
The video starts with a strong problem statement and goes on to provide the solution.
From the designs and animations to the voiceover, the video stays true to the brand’s personality.
Smart marketers know video marketing is all about multi-purposing. With this product explainer video Spotify, very brilliantly, is establishing its brand’s persona stronger and more memorable.
Spotify, a digital music service, has encapsulated its company’s brand personality with this video. You see the brand style coming through the design, colors, animations, music, and everything else.
Staying true to the brand, there is no voiceover, minimal text, and some great music, which is what makes the video get the message across.
Besides, the combination of live-action and pop-art style animations gives the video a personality and unique tone that speaks to the young.
#10) Google Calendar
Short, simple, and effective!
Google shared this explainer video back in 2014 when they first launched the Google Calendar feature.
Let’s start with the narration. I love that it’s conversational and completely avoids unnecessary words. The storytelling and the visuals together keep the viewer engaged with the video.
You see product screens, user interface, and walk you through different scenarios along with varying uses of the product.
The effortless combination of simplicity and smart visuals proves that an explainer doesn’t need to be very elaborate or include complicated animations or narratives to be effective.
The entire video is slightly fast-paced with energetic background music. It not only complements the effortless vibe but keeps your eyes on the screen.
The scenarios and context of the video are very relatable and valuable for the viewers, which today’s audiences love.
This corporate explainer video by Zendesk can be an excellent inspiration for you if you are open to making a slightly higher investment. It keeps the viewer engaged by putting together a brilliant combination of live-action, screencasts, and motion graphics.
The animation and graphic elements add more movement to the video and carry the storyline forward. Whereas, adding real people in the context add the human touch making the video more relatable.
Besides, viewers get to see demonstrations of the software and learn what Zendesk is all about by covering the product features. And the screencasts give you insights into what is product interface and user experience would be like.
In 90-seconds, the videos give you different perspectives with the context of supporting managers, executives, and even customers. It covers all.
Asana is a management tool that helps businesses and teams to organize, track, and manage projects and their work.
If you don’t know what Asana is, don’t worry, 30 to 40 seconds into the video, you will know precisely what the product is and what is their value proposition.
When though screencast approach would be a great fit here, Asana decides to be more creative with their animation.
With some fun animations, a creative storyline, and a smart narrative, the brands zoom in on the new feature ‘Timeline.’
You see a lot of bright colors, vivid illustrations, and beautiful designs that complement the characters and the context the video is trying to build. I have to say that the colors truly stand out in this cartoon explainer video.
The chirpy voiceover goes well with the vibrant and jolly vibe of the entire video.
People love music, and a lot of brands have popularly used music to make their brand stand out. McDonald’s is one of the brands that have created an identity for their brand with a specific piece of music.
In this video by PayPal, the brand has adopted the same approach. The video nicely uses live-action, a conversational song, and fun animations to get the message across.
This video is part of the ‘People Rule’ campaign by PayPal, where the company defines how their product helps people get rid of their worries and makes their life better and more convenient in a visually appealing way.
Highly relatable videos have a special place in our hearts, and this video by Dropbox is precisely that, relatable.
In this one-minute video, the brand perfectly describes what Dropbox is creatively and engagingly.
The video covers various everyday situations and informs you about the different uses and values that the product delivers.
With some amazing animations, interesting characters, conversational and chirpy voiceover, the video doesn’t just tell you about the different benefits of the product. Still, it also gives ideas about how you can use Dropbox.
With some significant transitions, storylines, and sound effects, this video made it to our list.
#15) Mesosphere/ D2iQ
This professional explainer video is as smooth and seamless as it could be. It is definitely a treat for the eyes.
The company was initially called Mesosphere, however, now it’s known as D2iQ.
This is an outstanding example of how creative companies can be with animated videos. You see exceptional animation style with every scene very attractive to look at, thanks to the smooth transitions.
However, they have done an exceptional job of simplifying reasonably complicated business services to explain to their audiences through the video.
Videos like this one make you truly understand the power of video content. By the end of this video, the viewer will completely understand what the product does and how the brand offers value.
Besides, across the video, through the animation’s style, graphics, and storyline, you see a lot of branding. From the color scheme and shades that make the whole video easy on the eyes to the minimalistic designs, you can see that the animator was keen on making the video unique to the brand.
Videos can be more than a form of entertainment and delivering information. Medium’s ‘Dear Internet…’ is thought-provoking and evokes an emotional response from thought leaders and influencers.
Medium, an online publishing platform, is trying to improve its company’s brand positioning by calling out to the knowledge enthusiasts and information geeks of the world.
In this video, you see an animation style that reminiscent of the 1960s, a great way to make your explainer video stand out.
One of the significant purposes of your product videos is to stand out, and marketers need to find the best way that can make their video capture the attention of the right audience, just like Medium.
Did we already cover how videos allow you to be creative? Well, here is another example of it!
There several types of explainer videos, and within each kind, you can adopt a different approach that takes your brand on top of the competition.
This live-action video by Slack is full of humor, subtle promotion of the product, and it does a fantastic job of explaining different features of the product that makes it a perfect communication and management tool for businesses.
The unique aspect of the video is that this no voiceover or narration. With fun music playing in the background, you see characters who are supposed to be actual customers of the platform talking about their experience.
This is a brilliant approach to promote your product, explain its features and the value it drives, without making it sound like a typical sales pitch.
More and more big brands are exploring new ways to engage their audiences, with the diversification of their products or services, or finding new ways to increase their value proposition. And what better way to tell your customers about it than a fun video.
Just like Ikea. This animated explainer video explains the new feature by Ikea to provide better pre and post-sale services to the customers.
Your video uses some great dynamic motion graphics and designs. You see vibrant, brand colors everywhere, along with excellent sound and music that keeps the viewers engaged.
The video is simple and effectively defines how the tool functions and offers value for the customers.
With the increase in digital and online solutions and business platforms, a lot of marketers are looking for inspiration for software explainer videos.
This 2D animation video by Atoka surely makes it into our top 15 picks.
It follows the classic problem and solution approach. It starts by creating a scenario and explaining data mining problems marketers and salespeople often face. Followed by effectively defining the product and how it’s the solution businesses have been looking for.
From the narration to the animation style, the purpose of this video is to allow audiences to understand associate with the product.
The polished transitions, engaging animations, eccentric music, and subtle sound effects – everything compliments the storyline.
#20) Adobe CMO
The prime feature of this explainer video by Adobe CMO is its visual style and animation.
CMO proved that when done right, concept-driven videos can be most effective in getting the message across.
Through this video, the company successfully explains the software that provides digital trends, expertise, insights, and inspirations for business leaders.
The animations and graphics are the heroes here.
Through some incredible motion graphics, smooth transition, and elegant animations, the animator has given a stunning flow to the video.
Moreover, the perfect selection of the voiceover, and the quick pace of the narrative without ever missing the beat with the screen, is what makes this video part of our top 15 picks.
#21) Crazy Egg
The more simple and straightforward your video is, the more effective it is in achieving its purpose.
Many marketers must already be familiar with Crazy Egg, a website analytical tool.
The video starts with a powerful pain point the brand’s target audience face, and then it comes to the solution.
By using amazing animations, intriguing characters, and appealing designs, the video jumps to talking about the features of the product and how it can help businesses.
The video leverages motion graphics and screencast to ultimately boost the onboarding of the product without making it seem like a sales pitch.
The subtle music, calm and confident voiceover helps keep the attention of the viewers on the product and its benefits.
If you liked this list, make sure to check out our top picks for the best product demo videos.
After looking at our 15 top picks-up videos, you must have gained a clear idea of what kind of design, visuals, and storyline is working in this domain nowadays.
There is no single approach to creating compelling explainer videos. The right components, styles, and designs for your business won’t necessarily work for some other brand.
The uniqueness and space for creativity are what keeps the charm of videos alive. Several elements, like the storyline, designs, illustrations, animations, music, voiceover, context, and so on, allow you to create something different and engaging every time.
We are one of the Top Explainer Video Companies out there, so if you have a creative idea in mind, get in touch with us for a stunning explainer video for your brand.