The world of technology has reached the pinnacles, so does the Real Estate industry. The internet has long been the most common instrument for prospective house buyers to conduct their search.
This is why it is critical to invest in a competent online marketing strategy for your listing! An internet viewer will notice the first thing about a listing is the photos and video.
Why not use video to engage visitors and produce qualified leads with terrific photos?
Video-enhanced real estate listings attract 403 percent more inquiries than real estate listings without video content.
Additionally, by uploading videos to YouTube, the second most prominent search engine after Google, your listing will have a greater chance of being noticed.
If you’re looking for some inspiration before you start filming your own real estate videos, then you’ve landed in the right place.
This blog has compiled a list of the best real estate agent and listing videos to instigate you to make your own.
So, without any further ado, let’s dive in deep to explore what makes them so profound.
Why Should You Invest in Real Estate Video Marketing?
Before we jump to the real estate video examples, let’s first comprehend why you should invest in this new marketing tactic; what’s so special about it?
Here’s a list of reasons why incorporating a real estate video marketing strategy is worthwhile:
Boost search engine rankings:
Adding videos to your website can help it rise in search engine rankings. It’s also a good idea to have a YouTube channel dedicated to your real estate videos on the web.
Videos uploaded to YouTube can help to boost a website’s search engine results. Including a YouTube channel link in your website’s HTML code might also help you improve your search engine results pages (SERPs).
Cost and time effective:
Real estate brokers can also use videos to emphasize the unique selling points of their properties. Using virtual tours, you may provide prospective buyers with a peek behind the scenes of the home.
All prospective purchasers will make an appointment for viewing at some time. Instead of spending time preparing for unproductive showings, agents should focus on other opportunities.
Video tours are buyers’ favorite:
It goes without saying that customers prefer to watch a video tour of your listing rather than gazing at a collection of static photographs on pages.
This is because videos are more visually appealing and realistic. As a result, they elicit strong emotional responses, which is one of the primary reasons people purchase real estate.
Real Estate Listing Video
Listing videos serve as an introduction to the properties and houses you’re selling.
A compelling and entertaining video will pique buyers’ curiosity and encourage them to contact you or your real estate brokerage. It’s one of the most effective real estate marketing strategies you can use right now.
Since the pandemic broke out, videos have become even more critical. Buyers are less keen to schedule a private viewing and are more interested in viewing a house online from their existing residence.
Real estate videos offer a convenient way to show homes and properties to buyers who maintain social distancing.
Best Real Estate Video Examples
Bespoke Real Estate
One of the best things about working with Bespoke Real Estate is the quality of their listing videos. Aerial footage and close-ups of the property’s interior are featured, as is a walkthrough of the property’s features and amenities.
The second most popular search engine, YouTube, hosts the listing videos. You can improve the visibility of your videos in search engine results by optimizing them for the keywords that your potential customers are searching for.
What we like in the video:
- The wide-angled shots of the drone have effortlessly shown the beautiful location of the property.
- Shots from the video showing people relaxing on the property and admiring the scenery.
- The smooth transition in the videos enhances the beauty of each space in the natural light.
- The sunset scene shown at the end of the video provides fantastic illumination.
Lifestyle Production Group
If you’re looking for an exemplary real estate video, then take a look at the outstanding creations of Lifestyle Production Group. It’s a popular video production company specializing in producing stellar videos for real estate agencies and realtors.
The company mainly focuses on the architecture of homes and the areas surrounding the properties.
If you take a look at its YouTube channel, you’ll see the company has created video compilations of some of the most luxurious and expensive homes in the States.
They have employed various clever techniques in their real estate videos, including timestamps in the descriptions and giving tempting names of each video, such as “Find Out What $32,000 a MONTH! Gets You in Miami Beach, FL.”
If you’re looking for some stellar inspirations, check out their real estate videos on their YouTube channel.
What we like in the video:
- The videography is of high quality as it clearly shows the minor details of the spaces.
- They have cleverly used motion, light, distance and space to make it more enticing.
- The video has no voice-over, as the visuals do all the talking.
The Boutique Real Estate Group
Consider the Boutique Real Estate Group if you’re residing in California and looking for your dream house. Their listing video features all the luxurious and extravagant homes of California.
The revitalizing background music they have used in their video seamlessly enhances the spaces’ striking visuals.
Moreover, the video also showcases the surrounding areas of the property. They showcase the homes in a way that you feel they’re just waiting for you to come.
What we like in the video:
- The static opening and camera speed build the sense of anticipation.
- The interior shots in slow motions ensure we linger around till the video ends.
- The video is quite interactive; it motivates you to imagine yourself sitting in the house, watching television or baking in the kitchen.
Doksimon specializes in extravagant real estate in Accra, a Ghana-based real estate company. The cinematic overview each of the listing videos provides is simply astonishing.
The real estate owner, Michael Doksimon, has used an avoidable CTA to encourage viewers to subscribe to the channel.
If you take a look at the video, the realtor has tried to capture viewers’ attention by introducing the properties directly to viewers.
They have used plenty of camera angles to keep the video engaging and exciting.
What we like in the video:
- The camera angle shifts as Doksimon talks at the beginning, keeping the video lively.
- The video depicts the residence and the surrounding neighborhood as a whole.
- The agent walks you around the outside of the house so you can see the outer walls, windows, and backyard from the street.
- Throughout the tour, Doksimon points out the best aspects of each location.
Creative Real Estate Videos
Amy Youngren is a video marketing prodigy when it comes to real estate. Interestingly, she was previously designated one of Inman’s 100 most prominent real estate leaders. She highlights the homes and the neighborhood’s best features in each video.
Of her many innovative videos, this one, aptly titled “89 McGill Street,” is one of her best. She takes us to the front door of the building and tells us all about how great the flat is. Her positive outlook, enthusiasm, and professionalism are all evident in the video.
What we like in the video:
- The video begins with Youngren walking to the property, giving viewers an idea of the route, they can take to get to their new residence.
- To go along with the visuals, she explains the home’s most important features and benefits in her own words.
- She has a positive and cheerful demeanor as if she were already a resident of the area.
- The video has been enhanced with closed-captioning for the benefit of those with hearing or vision impairments.
If you’re in search of a video editing company to improve your real estate listing video, read out top video editing companies.
Real Estate Agent Videos
As video marketing has become a popular marketing strategy, realtors are taking advantage of this prominent strategy to introduce themselves in the real estate market.
Introducing yourself using a video profile allows you to showcase your personality and persuade folks to hire you as their state agent.
Stephanie’s video has recordings of her daily life and customer interactions. Her primary objective is to educate consumers and guide them through the property-purchase process.
She discusses what distinguishes her from the competitors. Stephanie skillfully conveys in this video her desire to win your confidence, expand your business, and become your favorite realtor.
David and Anna Solomon
Solomon Property Group is owned and operated by David and Anna Solomon, a mother and son partnership. They rely on their years of expertise in the real estate sector and the agency’s family-owned nature.
They discuss their agency’s guiding principles, and the peppy soundtrack keeps the video entertaining.
In this real estate agent video, Chauncey Pham discusses her preference for venturing off the beaten path. Additionally, she discusses how she upholds her ideals — honesty, compassion, and creativity.
She also discusses her aim for improving the public’s perception of realtors. Chauncey’s attitude to the real estate business and her underlying ideals are evident throughout the video.
In this successful agent profile video, Veronica discusses her real estate history. It has images of her interacting with consumers. Additionally, she discusses how she maintains ties with her clientele. You can tell that clients are at ease when they deal with her.
She discusses how much she likes guiding individuals through the sales process and eventually improving their life.
Laura Riasco begins this video by discussing her history and what first drew her to the real estate market.
She also discusses how much she enjoys assisting others and intersperses her dialogue with films of homes and architecture. She is forthright about her priorities: establishing a high degree of trust with customers and reducing stress. The video presents her as an outgoing and well-liked agent.
This video demonstrates an alternative viewpoint from which you can shoot your video. It not only introduces the agent but also provides information about the agency.
Andrew Leung works at an online real estate agency, Purplebricks. He introduces himself and discusses in detail what differentiates Purplebricks from other agencies in this video.
Danny Baron, a real estate agent, discusses the main characteristics that enable him to succeed in his role: honesty, continuous communication, an optimistic mindset, and negotiation skills.
He also discusses what distinguishes him from the competitors. And he discusses in-depth his prior experiences that contributed to his success in the real estate industry.
Mark your presence in the real estate industry with real estate videos
To recapitulate, in the real estate industry, video marketing has become a powerful tool. Undoubtedly, it’s the undisputed king of content.
Videos not only pique buyers’ interest but also help realtors win more deals. Buyers are always searching for agents and real estate companies who can go above and beyond, in short, have something unique to offer to their clients.
Creating a real estate video listing will help you make a more attractive real estate agent with whom people will look forward to working.
If you’re a real estate agent and looking for a company to make your listing videos, you should check out the best corporate video production companies.
However, if you’re looking for a company that can offer you competent video production services, consider BuzzFlick. We are an animation and video production studio offering stellar video production services in the industry for decades.
We bring your properties to life.
That’s all for today. We hope you have enjoyed reading this blog.
Real estate video – FAQs
- How long should be a real estate video?
Ideally, a real estate video should be between 3 to 7 minutes.
- How much does it cost to produce a real estate video?
The average cost of real estate video production is between $1000 TO $10,000 (depending on the length of the video).
- Why are real estate videos important?
Real estate videos can help to persuade sellers to work with you. It gives more confidence and builds more trust. Also, video listings can generate a more significant number of leads.