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Objectives

Objective

Gift Kard Zombie (GKZ) aimed to raise awareness about the significant economic value lost in unused gift cards, emphasizing the mission to optimize their utilization through the GKZ app.

Goals

The goal was to create an engaging animation video that highlighted the challenges of the gift card economy, introduced the GKZ app's features, and encouraged users to maximize the value of their gift cards.

Goals

Initiatives Taken:
by BuzzFlick Team

Creative Concept

BuzzFlick devised a creative concept that effectively communicated the economic impact of unused gift cards and how GKZ could be a solution.

Script Development

A compelling script was crafted to succinctly convey the issue, GKZ's mission, and the app's features in an engaging narrative.

Visual Storytelling

Leveraging animation, BuzzFlick brought the script to life with vibrant visuals, ensuring a visually appealing and informative representation.

Incorporation of Features

The video highlighted GKZ's key features, including gift card tracking, real-time alerts, and seamless in-store purchases.

User Persona:
Sarah Thompson

28 years old, Sarah is a tech-savvy professional who enjoys exploring new apps and solutions to make her life more efficient. Working in marketing, she appreciates seamless and innovative tools.

Goal

Sarah's primary goal is to effectively manage and utilize her collection of gift cards. She wants a solution that not only helps her keep track of her cards but also maximizes the benefits by providing real-time alerts and exclusive discounts.

Need

Sarah needs a user-friendly app that simplifies the management of her gift cards. She desires a comprehensive solution that not only organizes her cards but also provides valuable insights into the remaining balances and offers personalized recommendations

Goals

Hesitations & Pain Points:

Security Concerns

Sarah may be hesitant about the security of her gift card information. She wants assurance that the app is secure and her data is protected.

Ease of Use

Sarah may be concerned about the complexity of the app. She hesitates if the app is not intuitive and easy to navigate.

Real Value

She might be skeptical about the actual value the app can provide. Convincing her that GKZ can truly optimize her gift card usage is crucial.

Motivations

Efficiency

Sarah is motivated by tools that make her life more efficient. If GKZ can streamline her gift card management and enhance her shopping experience, she's likely to be motivated to use it.

Savings

The prospect of saving money through real-time alerts and exclusive discounts is a significant motivator for Sarah.

Personalization

Sarah is motivated by personalized experiences. If GKZ can tailor its recommendations based on her preferences and shopping habits, it adds value to her user experience.

Understanding Sarah's user persona helps GKZ tailor its app features and communication strategies to meet her specific needs, address her concerns, and capitalize on her motivations.

Steps Followed:

01.

Storyboarding

A detailed storyboard was developed to plan the visual representation and flow of the animation.

02.

Animation Techniques

Advanced animation techniques were employed to enhance the video's visual appeal and storytelling effectiveness.

03.

Voiceover and Sound Design

Professional voiceover artists and sound designers were engaged to add a polished and immersive audio layer.

04.

Feedback Loop

Iterative adjustments were made based on client feedback to ensure alignment with GKZ's vision and objectives.

Naypyidaw Video Editing
Naypyidaw Video Editing

Result and Client Benefit:

The final animation effectively communicated the challenges of the gift card economy, showcased GKZ as a solution, and encouraged users to optimize their gift card usage. The video positioned GKZ as a valuable app for managing and maximizing gift card value.

Increased Awareness

The animation successfully raised awareness about the economic impact of unused gift cards, drawing attention to GKZ's mission.

User Engagement

The engaging content led to increased user engagement, generating interest and inquiries about the GKZ app.

Effective Communication

BuzzFlick's animation effectively communicated GKZ's features, fostering understanding and encouraging app adoption.

Conclusion

In conclusion, BuzzFlick's collaboration with Gift Kard Zombie resulted in a visually compelling animation that not only conveyed the client's message effectively but also contributed to increased awareness and user engagement.

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We as a video animation company make videos as a potent tool for propelling your brands. The award and accolades we have won are as follow:

Top Video Production Company, Houston 2023

Top Video Production Company, Houston 2023

Recognized as the Top Video Production Company Houston 2023 by Clutch.

12th Best Logo Designer in NYC

12th Best Logo Designer in NYC

Recognized as the 12th Multimedia and animation studio by Visual Objects.

Most Reviewed Graphic Designed Companies

Most Reviewed Graphic Designed Companies

Recognized as one of the most reviewed Graphic Design Companies by The Manifest.

Top 100 Logo Designers In NYC

Top 100 Logo Designers In NYC

Recognized as one of the top 100 Logo design companies in NYC by Manifest.

Top Visual Effects Company, Houston 2023

Top Visual Effects Company, Houston 2023

Recognized as the Top Visual Effects Company, Houston 2023 by Clutch.

No. 1 Houston Graphic Designers

No. 1 Houston Graphic Designers

Recognized as the top graphic designer in Houston by the Manifest.

2nd Best Multimedia & Animation Services

2nd Best Multimedia & Animation Services

Recognized as the second-best Multimedia and animation studio by Goodfirms.

Top Video Production Company

Top Video Production Company

Recognized as the Top Video Production Company by UpCity.

Top Explainer Video Company Houston 2023

Top Explainer Video Company Houston 2023

Recognized as Top Explainer Video Company in Houston 2023 by Clutch.

Top Video Production Company Dover 2023

Top Video Production Company Dover 2023

Recognized As Top Video Production Company in Dover 2023 By Clutch.

Marcom Platinum Winner 2022

Marcom Platinum Winner 2022

Platinum Winner 2022 for the category of audio/video, digital video creation.

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