Gift Card Zombie: Revolutionizing the Gift Card Experience with heartfelt Personalization

Initiatives Taken:
by BuzzFlick Team

Creative Concept

BuzzFlick devised a creative concept that effectively communicated the economic impact of unused gift cards and how GKZ could be a solution.

Script Development

A compelling script was crafted to succinctly convey the issue, GKZ's mission, and the app's features in an engaging narrative.

Visual Storytelling

Leveraging animation, BuzzFlick brought the script to life with vibrant visuals, ensuring a visually appealing and informative representation.

Incorporation of Features

The video highlighted GKZ's key features, including gift card tracking, real-time alerts, and seamless in-store purchases.

User Persona:
Sarah Thompson

28 years old, Sarah is a tech-savvy professional who enjoys exploring new apps and solutions to make her life more efficient. Working in marketing, she appreciates seamless and innovative tools.

Goal

Sarah's primary goal is to effectively manage and utilize her collection of gift cards. She wants a solution that not only helps her keep track of her cards but also maximizes the benefits by providing real-time alerts and exclusive discounts.

Need

Sarah needs a user-friendly app that simplifies the management of her gift cards. She desires a comprehensive solution that not only organizes her cards but also provides valuable insights into the remaining balances and offers personalized recommendations

Hesitations & Pain Points:

Security Concerns

Sarah may be hesitant about the security of her gift card information. She wants assurance that the app is secure and her data is protected.

Ease of Use

Sarah may be concerned about the complexity of the app. She hesitates if the app is not intuitive and easy to navigate.

Real Value

She might be skeptical about the actual value the app can provide. Convincing her that GKZ can truly optimize her gift card usage is crucial.

Motivations

Efficiency

Sarah is motivated by tools that make her life more efficient. If GKZ can streamline her gift card management and enhance her shopping experience, she's likely to be motivated to use it.

Savings

The prospect of saving money through real-time alerts and exclusive discounts is a significant motivator for Sarah.

Personalization

Sarah is motivated by personalized experiences. If GKZ can tailor its recommendations based on her preferences and shopping habits, it adds value to her user experience.

Understanding Sarah's user persona helps GKZ tailor its app features and communication strategies to meet her specific needs, address her concerns, and capitalize on her motivations.

Steps Followed:

01.

Storyboarding

A detailed storyboard was developed to plan the visual representation and flow of the animation.

02.

Animation Techniques

Advanced animation techniques were employed to enhance the video's visual appeal and storytelling effectiveness.

03.

Voiceover and Sound Design

Professional voiceover artists and sound designers were engaged to add a polished and immersive audio layer.

04.

Feedback Loop

Iterative adjustments were made based on client feedback to ensure alignment with GKZ's vision and objectives.

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Result and Client Benefit:

The final animation effectively communicated the challenges of the gift card economy, showcased GKZ as a solution, and encouraged users to optimize their gift card usage. The video positioned GKZ as a valuable app for managing and maximizing gift card value.