Your explainer video’s protagonist has the power to choose the story’s outcome. Make a distinctive animated character that your audience will appreciate by learning how to do it right.
You always put your best effort while creating an explanation video for your brand’s advantages. You build a storyboard, a storyline, and characters and then figure out how to present them to the audience. Explainer video characters have the power to make or break your video’s outcome.
As a result of using animated avatars, your clients and prospects will be delighted. Animated videos share many similarities with cartoons: they both contain narration, characters go through various scenarios (which your audience is familiar with), and the same set of circumstances. Animated videos help you develop closer relationships with your audience.
‘Create a narrative that revolves around your consumers’
That’s right! We couldn’t agree more! By making your animated video heroes seem like your customers, you’ll be able to interact with your customers on a more personal level.
Characters can help build stronger relationships and increase corporate growth, but they can also set the correct tone for the tale. The advantages of your product, service, or concept can be better explained by them than by just stating them.
Most marketers (94 percent) feel their products and services benefit from video marketing. An entire tale can only be told when characters are involved. It’s possible that the character’s facial expressions say more than their words.
The Perks Of Using Animated Characters In Explainer Video
It’s a good idea to use animated characters in your explainer animated video. When applied correctly, they help to humanize your brand. By introducing characters into your video, you can ease your customers into your product, email marketing, and social media marketing. However, the use of animated explainer video characters isn’t only about making your content more relatable.
It’s much more than that like:
Invoking emotions
For example, a feeling of nostalgia. Good vintage cartoons can jog people’s recollections of simpler times when they were young and carefree. Your audience will appreciate the opportunity to relive those feelings once more!
Flexibility
By using animated videos, you can expand your consumer base without putting in much effort. It facilitates in the development of a humanistic approach even for brands that operate in tech-oriented industries.
Adding customization
Using an animated character allows you to tailor your marketing message to each individual consumer. You can create the illusion of one-on-one conversation by using visuals and animation in the video.
Giving room for versatility
Explainer videos can be used in conjunction with other types of videos as part of a campaign. Try combining an animated explainer video with motions or a whiteboard, and I can assure you’ll be amazed by the results you’ll get.
Take a look at the video below to witness how beautiful and captivating animated characters BuzzFlick has created from scratch for their valued client’s animated explainer video project.
P.S: Apart from offering 2D character animation services, we also create 3D animated characters. We have a team of 3D animators who have expertise in this field. So, if you want 3D animated characters in your videos, you know who to contact.
Maximizing the Engaging Power of Explainer Videos
81% of companies currently use video to sell their products or services. As a result, a lot of video production is going on, and the stakes are high. If you want your explainer videos to be as effective as possible, you should include the following components in them:
High-quality elements
A terrific storyline, flawless animation, and top-notch audio are all essential components of an effective explainer video. You can also ask for assistance if you’re unsure whether or not you’re capable of creating a masterpiece yourself.
Syncs perfectly with your brand’s vision and clientele
The video must be tailored to your clients in order to be effective for your business. Creating a video that answers your audience’s queries and solves their problems creates trust and strengthens your relationship with customers.
Hire a professional for voice-over
Use a professional voice-over to enhance the video’s performance. To begin, it must be in their language. Second, only native speakers should perform the voice-over work.
Less than 90 seconds
60 to 90 seconds is ideal for a character animation explanation video. This amount of time is sufficient to pique visitors’ interest and provide them with a thorough understanding of the plot.
The Four Types Of Explainer Videos Characters
It’s a great idea to employ different types of explainer video characters in your explainer video to establish the right setting for your narrative.
Each form of character in an explainer video has its own benefits and may captivate a diverse range of viewers. This means that you should never forget about your customers – what they appreciate, and what cartoon character would best represent them?
Consider the video’s tone, setting, and content while selecting a character. It’s much easier to pick the right character when you know what you’re trying to accomplish.
Cartoon characters
A cartoon explainer character is a drawn representation of a persona, an emotion, or a circumstance. Cartoon characters are quite vibrant and saturated. As per the rule book, they are frequently overdone, and events are exaggerated.
Also, this is where most explainer video production companies get into trouble. The artist should have particular skills for creating a cartoon character, and not everyone has them. This is why it’s important if you’re hiring any animation studio, you need to inquire if they can pull this off without any hiccups.
Realistic characters
As the name implies, these are animated characters that look like real people and depict real-world scenarios. There is no room for hyperbole or exaggeration in this particular situation. Everything should look and feel like it’s taken straight from the pages of a novel.
In explainer videos for B2B, government, banking, and financial organizations, real-life people are often featured because it helps people to easily relate to them.
Stylized characters
They are a unique combination of cartoon and realistic characters. These characters resemble genuine clients; however, some characteristics can be exaggerated. Stylized characters are ideal for a wide range of enterprises, from the government to entertainment.
Stick figures
The first scenario that springs to mind is when you still do not grasp your audience. Sometimes the plot is more important than the characters in the explainer video. If this is the case, it is preferable to employ stick figures in the video.
How To Design Compelling Explainer Video Characters?
How can you create a character that your target audience adores? Well, if you’re a budding designer, no problem. We as an explainer video production company recommend the following practices for animated videos that will significantly impact the performance of the characters you create.
Generate the right emotions
Joy, fear, and despair. It’s possible for your character to experience a wide spectrum of emotions. Empathy is the name for this. Empathy is a powerful tool for fostering great customer-company relationships, and it may be employed in various ways.
Spawn identification
When your characters act and behave exactly like your clients, they begin to identify with the character. As a result, kids begin to mimic the characters’ behavior. They deal with the same issues, use the same goods, and have the same thoughts. Consequently, the video becomes fascinating and enticing.
Add some humor and spice
In a video, nothing works better than comedy. There’s always an alternative approach available through which you can deliver your idea and message. You don’t always have to opt for a serious and highly professional approach.
Many firms find that comedy is more effective than any other marketing strategy. There’s no harm in injecting some levity into even the most serious endeavors.
Do You Want An Explainer Video Character? – Talk To Us!
Are you ready to create video characters for your animated sales explainer video? Trust me, and it’s a great opportunity to engage with your prospects and convert views into sales.
But not every company has animators or creative artists onboard. Do you know what they do? I’ll tell you; they outsource their video projects from reputable video animation agency. And we are one of them!
BuzzFlick – is one of the top animation outsourcing companies, and we are happy to assist you at any level of the character creation process, from concept to final product.
We have a team of creative animators who are capable of creating captivating characters. And yes, we also have professionals, so you don’t have to stress about finding the right voice for your business.
Parting Words
Your explainer video character can become your brand’s ‘spokesperson’ but only if it’s highly engaging and compelling. However, creating characters for an animated explainer can be a time-taking and intricate process, but it’s totally worth it if you can get it right.
Explainer Video Character – FAQs
How much does an animated explainer character cost?
Well, generally, the cost explainer character is included in the overall price of an explainer video. However, if you want more characters with unique characteristics, then the price can vary.
How many types of characters are there in an explainer video?
There can be different kinds of characters in an explainer video, such as:
- Cartoon Realistic
- Cartoony
- Photorealistic
- Stylized or Conceptual
- Iconic or Stick
- Line-drawn
- Minimal
What role does the animated character of an explainer video play?
An animated character in an explainer video plays the role of:
- Generating emotions and empathy
- Improving conversions
- Helps in audience identification
An animation enthusiast who enjoys explaining complex animation techniques, mediums, and videos. Her love for animated films drives her. In her spare time, she enjoys watching animated films from Pixar, Disney, and Illumination productions.
