Creative Commercial Product Video Marketing Examples
You may like it or not; commercial video marketing is surging in popularity. It’s one of the most effective ways for companies to market their product uniquely, engaging way.
As per statistics, 84% of people were convinced to buy a product or service from a brand after watching their video. Moreover, 99% of current video marketers revealed they would be employing the same strategy in upcoming years as well.
In 2022, online video traffic will account for more than 82% of all consumer internet traffic – 15-times higher than it was back in 2017.
The statics mentioned above clearly shows customers these days prefer to watch video content than any other type of content companies produce.
If your brand is planning to launch a new product, it’s a great idea to introduce your product to the market through commercial video marketing.
Marketing products through a commercial video can create a powerful and lasting impact on the audience.
Moreover, it boosts your conversion rate, impresses the laziest buyers, and helps in making informed purchasing decisions.
15 Powerful Commercial Product Video Examples
- Article Content
- #1) Panasonic Lumix
- #2) Lenovo A12
- #3) Pebble
- #4) L’Oreal Hydra
- #5) Hindware Homes
- #6) Atlas Copco
- #7) Ben & Jerry
- #8) Android
- #9) Kiehl
- #10) McVities
- #11) Baxi Ecogen
- #12) Generac
- #13) Luminous
- #14) Amway eSpring
- #15) John Deere
Today, in this blog, we’ll walk you through the 15 best product commercial examples that are par-excellent.
We also suggest you to watch the videos of these commercial product examples to get impeccable ideas for the future:
So, without any further ado, let’s get this show on the road.
#1) Panasonic Lumix
Panasonic is a market leader in providing businesses with integrated technology solutions. Panasonic’s LUMIX G85 camera packs a slew of innovative technology and useful features into a small, field-ready chassis.
It produces an outstanding monochrome image with rich gradation similar to B/W film when using the L. Monochrome setting in Photo Style. The commercial product video explains how the LUMIX G85 is a perfect all-in-one camera that packs a slew of useful features for a photo as well as video shooting in active field use.
#2) Lenovo A12
Lenovo is a leader manufacturer in the development of breakthrough consumer, commercial, and corporate technology.
Their range of high-quality, secure goods and services includes personal computers (PCs) (including the renowned Think and multimode YOGA brands), workstations, servers, storage, smart TVs, and a family of mobile products, including smartphones (including Motorola), tablets, and applications.
The product ad video demonstrates the Yoga A12’s easy interaction with your Android smartphone and favorite applications.
Pebble Technology Corporation produced a range of smartwatches through a kickstart effort, including the first commercially successful smartwatch, the Pebble Smartwatch.
The Amazon Alexa integration with Pebble Core brings Amazon’s famed voice services to a fully-independent, 3G-connected wearable gadget for the first time ever.
This product commercial demonstrates how Alexa-enabled devices offer an ever-expanding arsenal of fascinating voice-activated features.
#4) L’Oreal Hydra
L’Oréal S.A. is a renowned French cosmetics brand with an impressive global footprint. They provide a diverse selection of cosmetics and beauty items for your skin, hair, and style.
Hydra fresh is a lightweight, creamy moisturizer that glides over the face, leaving it smooth and free of greasy residue. It protects the skin from external aggressors, helping it to become soft, bright, and vibrant.
The commercial product video has done an excellent job of showcasing the moisturizer beautifully.
#5) Hindware Homes
A renowned brand in the Indian market for bath fittings and plumbing items, Hindware is a leader in the industry. They have a fantastic assortment of shower faucets that they promise will provide you with a showering experience unlike any other in the world.
This product commercial has demonstrated the benefits of a rainforest shower in a visually appealing manner. The characteristics of the shower are also showcased brilliantly.
#6) Atlas Copco
In addition to industrial compressors, Atlas Copco Compressor Technique offers gas and process compressors and expanders, air management systems, as well as gas and air treatment equipment, among other things. It has a global service network and provides a variety of specialized rental services to customers.
Genuine oil is available from Atlas Copco as part of their comprehensive array of fluids and lubricants, which are particularly well suited for their construction product portfolio. The commercial product video demonstrates how Atlas Copco real oil helps safeguard your investment, allowing you to remain productive while also increasing the resale value of your equipment, among other benefits.
#7) Ben & Jerry
Banana & Jerry’s Homemade Holdings Inc (doing business as Ben & Jerry’s) is an American company that makes a variety of dairy products, including ice cream, sorbet, and frozen yogurt. Their new Cookie Core flavors contain a thick core of spoonable crumbled cookies that make the taste more yummylicious.
The ice cream flavors are skillfully fascinatingly showcased in the product commercial.
Android is one of the most extensively used platforms for mobile operating systems (OS). It has also been employed in the manufacture of tablets like the Amazon Kindle Fire and Motorola Xoom, among others.
The Android wear wristwatch allows you to perform various tasks like playing music, counting steps, making screen calls, and even sending SMS.
Android shows off its wearable technology in this commercial product video, which serves as a preview for future releases.
Kiehl’s is a cosmetics brand and shop based in the United States specializing in high-end skin, hair, and body care products. A mild exfoliating face peel with quinoa extract, Kiehl’s Nightly Refining Micro-Peel Concentrate is an overnight skin treatment that can be used every night to obtain out-class results.
This story-based commercial conveys and markets Kiehl’s product to its fullest extent.
McVitie’s is a British snack food brand owned by United Biscuits, based in the United Kingdom. McDonald & Price’s first significant biscuit was the McVitie’s Digestive, the world’s first digestive biscuit.
The video characterizes wheat and efficiently attracts the audience’s interest, triggering them to crave the chocolate cookie even more after seeing it.
#11) Baxi Ecogen
Baxi is a producer of gas boilers and equipment for heating systems. They provide a comprehensive line of high-efficiency boilers and accessories that are easy to install, maintain, and service.
The Baxi Ecogen looks and operates just like a conventional boiler, and the heating principles are the same. It is powered by a Stirling engine that is heated by gas combustion.
Helium inside expands and contracts to lift and lower a piston between two copper coils, creating up to 1kW of energy at 50Hz single phase.
The commercial video discusses the differences between a standard boiler and Baxi’s Ecogen and the perks of the latter.
In addition to being one of North America’s top producers of power-generating equipment, Generac Industrial Power has an intensive focus on innovation, which has resulted in the company becoming a disruptive force in the marketplace.
Generac has designed and built diesel, natural gas, and bi-fuel generators that may be used individually or in tandem to give you genset solutions that are cost-effective and reliable. It is discussed in the movie how Generac produces single-engine diesel generators with a capacity of up to 2 MW.
Luminous Power Technologies is a major home electrical expert in India, with a diverse portfolio that includes power backup solutions such as house UPS, inverter batteries, solar applications, and electrical products such as fans, wires, and switches, among other things.
ZELIO is an intelligent Home UPS with features such as power backup time display in Hours and Minutes, hassle-free battery water level management, MCB protection, and a Bypass Switch to defend against power failure.
The characteristics and benefits of utilizing the Zelio Home UPS are expertly enumerated. It is one of the greatest product commercial ideas ever created.
#14) Amway eSpring
eSpring, a product of Amway, is the industry leader in water filtration for the home. It claims that, via a combination of innovative design and low-cost operation, the eSpring brand offers an unparalleled value for cleaner, better-quality water directly from your tap.
The commercial gives viewers a behind-the-scenes look at the water purifier’s operational mechanism.
#15) John Deere
A famous American corporation – John Deere, manufactures diesel engines, forestry, construction, agricultural machinery, drivetrains (gearboxes, transmissions, axles) used in lawn care and heavy equipment.
The commercial showcases StrongBox batteries from John Deere in a very promotional way to appeal to the audience.
That’s not it, they’re plenty of product commercial videos available in the market. You can also take a look at them to seek inspiration.
Essential Takeaways From the Above Product Commercial Examples:
- Ensure to create a brief that reflects the spirit of your brand.
- Look for reference videos or find different interactive elements in different videos and combine them.
- Search for a company that can comprehend and fulfill your video production requirements efficiently.
Commercial product video marketing- FAQS
Let’s take a look at some of the most frequently asked questions on commercial product videos:
What is a commercial video?
A commercial video is primarily an advertisement produced typically for television, now social media, and other websites. It’s a short 30 to 60 seconds video – a teaser of your product, service, or company.
What is commercial video marketing?
Video marketing is using videos to product and market any of your offerings, increase engagements on your social and digital channels, educate your customers, and untap the new market through a new marketing medium.
What is a product marketing video?
Product marketing is a type of marketing approach that businesses employ to highlight the benefits of their products. Product marketing videos use eye-catching visuals to demonstrate the product’s intricacies and give viewers a sense of how much complexity went into creating the final product.
What makes a good video commercial?
Ideally, a good commercial video addresses and highlights the audience’s pain points and demonstrates how their product/service can solve them.
With the examples above, it’s clear that businesses are rapidly integrating videos into their marketing efforts and several other touchpoints.
If you’re planning to create commercial product videos, a smart place to start is by creating a brief for the tone and style of your videos. We urge you to be proficient and distinctive while making your statement through videos.
If you’re looking for a video production company, consider BuzzFlick. We are one of the best corporate video production companies across the globe. From 2D animation videos to corporate videos, we do it all.
Our artistic, competent video production team works from concept development to art design and production.
If you’re looking for an innovative team for your next product commercial video, contact us now!
January 20, 2022