Imagine you visit a website, and after studying the homepage, you don’t know what to do next, this is where a call to action video comes into action.
As brands are now using videos in their marketing strategies, a call-to-action video has become an important component. After reviewing the home page, your customers should know what steps they need to take next. In this case, a CTA video can greatly assist because it conveys a clear and concise message.
For many of you, a call-to-action video might be an alien concept but believe me, it’s not something new. It has been around for ages, but it was always perceived as a sales pitch.
Today in this guide, I will walk you through the world of CTA for videos, I’ll also talk about the different types of CTA videos, and lastly, we’ll explore some of the best call-to-action video examples.
So, are you ready? Let’s roll!
A Brief Introduction: What Is Call-To-Action (CTA) Video?
What is a Call to action video? As the name suggests, CTA video is a precise yet engaging piece of content that motivates viewers to take an action immediately. Videos like these help customers understand what to do and how to do it in order to move on in the process.
A call to action is not necessarily a direct link to make purchases. It can also be an appeal to sign up, subscribe, or even an engaging video to understand the content better. Messages of these sorts should be crystal clear and without any ambiguity. “Subscribe Now” and “Buy Now” are some of the noteworthy examples.
Existing Types Of CTAs
Now that we’ve defined a CTA video let’s delve more into this subject. Typically, we classify call-to-action videos into three broad categories. There are three types of CTAs:
- Text CTA
- Verbal CTA
- CTA buttons
Text call-to-action
These videos include animated text that describes each aspect and concludes with an enthralling call to action. It’s quite handy to input dates, promotional codes, or other information that is more easily readable in text form.
Verbal call-to-action
Typically, in this form of CTA video, we see a person speaking. Alternatively, a voice-over is used in the video. We can hear the individual pitching the goods and recommending to subscribe to us or click on the link added below.
Call-to-action button
This option is not appropriate for the majority of videos, but it is a quick method to redirect customers to an order form or subscription form. CTA buttons often contain a brief, urgent message creating a need and urging users to follow the link and perform the additional actions.
The Profound Types Of Call-To-Action For Online Selling
CTAs are critical components for effective video marketing tactics. You can include a call-to-action by including a video and a button that directs viewers to your website or allows them to contact your team or make an order immediately.
It takes plenty of time and many sleepless nights to create a video, and you certainly don’t want it to go in vain if your audience is left wondering what to do next after watching your video content.
The following is a list of the most effective calls to action to include in your video:
Schedule a call or a meeting: This enables your audience to communicate with your sales or customer support team to discuss the specifics of their upcoming orders.
Request for a request: If someone has seen your video, they are almost certainly interested in your product, and the CTA enables them to request a bespoke demo.
Free trial: If you can provide a potential client a free trial of your service. Take full advantage of this golden opportunity and evaluate your company and reach them out again if they like your service.
Subscribe to our newsletter: This CTA provides a wonderful chance for your audience to learn about your company’s happenings and to get their hands on unique promo coupons.
Prominent Call-To-Action Video Examples To Seek Inspiration
There are plenty of excellent call-to-action video examples available. To inspire you or help you decide what type of CTA video to include in your marketing plan, let’s look at some of the finest CTA video examples.
Healthcare Recruiting Explainer Video
This is an outstanding example of a call-to-action video. HealthCare Recruiters decided to produce a lighthearted video that explains their unique services. They demonstrate the difficulties associated with unprofessional recruiting in the healthcare industry and how stressful it can be. Their firm focuses on recruiting specialists, particularly in the medical field.
In the video’s closing, they ask viewers to complete the form to learn more about their service and to begin the collaboration.
Real Estate Agent Promo Video
This real estate agent’s CTA video is a brilliant example of a text CTA. The animated text contains all necessary information and is complemented by a piece of joyful music. It contains the answers to a potential customer’s critical questions and a call to action, “Contact me immediately.”
The word, ‘Today’ emphasizes the urgency of this CTA, advising the viewer not to spend time and to contact the agent immediately. It’s the ideal video to include in your email marketing campaign or landing pages.
GoPro Music: Swimming with Wild Ones
The renowned company GoPro chose to demonstrate how their products function by making a film shot entirely with the company’s most recent camera model at the time.
This is not a straightforward call to action video. It appears to be more of a short clip demonstrating the capabilities of a new camera. Filming underwater, unusual angles, and dynamic shots.
Everything in the video is highly conceivable, and they ask us to subscribe to their channel via a Subscribe button at the end of the video if we want to learn and see more.
Thinking of Taking on a New Controller? With Joel S. Smith & Associates CPA
Joel S. Smith & Associates CPA chose to make their video call to action using a whiteboard hand drawing technique. It’s a highly captivating and flawless video. It is tailored to the particulars of the business they promote. They outline the services they provide. and they invite viewers to contact them for a free consultation, including a phone number and website link.
DollarShaveClub.com – Our Blades Are F***ing Great
Dollar Shave Club used a more assertive tone for their call-to-action video. However, it functions flawlessly. They provide basic information about their firm and describe the services they offer in a lighthearted, engaging manner.
The video itself is flawlessly shot and highly well-produced, and it will be ingrained in your brain for an extended period of time. It brilliantly captures the brand’s rebellious character and concludes with the audacious call to action “Isn’t it about time?”
Related blog:
Billion Dollar Tips For Creating Astounding Call-To-Action Videos
How should a call to action button or a video be created? Here are some helpful hints and strategies for increasing your clicks, views, and revenues.
Add a call to action at the beginning of the video
YouTube videos with a one-minute duration have a 20% bounce rate, while those with a two-minute duration have a 40% bounce rate.
In the first half of your video, placing a call-to-action (CTA) makes more sense, because some viewers won’t watch your video till the end. As a result, you’ll have a better chance of capturing a viewer’s attention and directing them to the CTA button at the beginning of the video.
Use multiple types of call-to-action
Don’t be afraid to incorporate a variety of CTAs into a single video. Subtitles can be added to the voiceover, and a CTA button can be added at the beginning and end of the video. More people will watch your video if they can’t hear the audio and read the text simultaneously.
In certain cases, they do not read the subtitles and merely listen to the videos. The ideal places to include a call to action or clickable element are Wistia, Vimeo and YouTube.
Informing your audience of when they should act is essential
Create a feeling of urgency in your CTA videos. There are a number of ways in which you may encourage your viewers to subscribe or like a video in order to acquire further content.
For a short time only, or until the deal expires in 24 hours, let viewers know that this “Buy Now” button is available. Increasing the interest in your call to action and encouraging the audience to make faster judgments will result from this.
Incorporate descriptive call-to-action
If you don’t want to include links or buttons in your video description, there is an alternative. CTA buttons might be a distraction when a video is already jam-packed with statistics, visuals and figures.
If this is the case, it’s a great idea include a call to action (CTA) in the video description. Your viewers will be eager to click on any links you have in your video’s description box, so make sure to include them.
Add easy to locate call-to-action
It’s critical that your CTA buttons or links be visible and simple to click. They should not be tucked away at the bottom of the video description, nor should a CTA button be buried in the midst of the video.
Additionally, you can also incorporate many forms of CTAs into a single video, including a link in the video description and a button within the video itself. This increases the chances of the audience acting on your call to action.
Design mobile-friendly call-to-action
62% percent of US Internet users reported in 2018 that they watch videos on their mobile devices. It’s common for people to browse YouTube on their way to work or during their lunch hour.
In other words, they are unable to complete a lengthy registration procedure or complete a long list of tasks. As a result, make sure that your CTA video is optimized for mobile devices. Include a CTA that anybody with a smartphone or tablet can complete. A mobile video viewer’s optimal call to action is to share a video, leave a comment, or subscribe to a channel.
Do you want a striking CTA video? – Talk to our video experts
A call-to-action video is an important part of any video marketing campaign. This is a terrific way to connect with your audience and turn views into sales.
If you’re looking for a video production company to get your CTA video project done, hire BuzzFlick- one of the best video animation companies that offers a wide selection of call-to-action (CTA) videos that are specifically tailored to your company’s needs.
We will listen to all of your needs and desires and incorporate them into a flawless CTA video.
Closing Remarks
Using a call to action video as part of your video marketing campaign is a wise decision. It tells your audience exactly what they need to do if they want to use your products or services. You can also use it to describe the services you provide, advertise a new product, and convey your company’s story. Videos of these sorts will leave viewers with a clear understanding of what has to be done at the conclusion.
Do not let an opportunity pass you by, and include a CTA video on your landing page or on the social media channels of your company. You’ll be able to engage your consumers better and make more purchases as a result of this.
Related Article:
- The Power Of Animated Sales Explainer Videos
An animation enthusiast who enjoys explaining complex animation techniques, mediums, and videos. Her love for animated films drives her. In her spare time, she enjoys watching animated films from Pixar, Disney, and Illumination productions.
