Most marketers know that video marketing is essential for business growth in this digital era. However, many businesses don’t know where to start or think it is not a cost-effective strategy for small businesses.
Especially some companies have budget constraints, they see the importance of video marketing for businesses, but they feel puzzled because they don’t know how to create an engaging video for marketing.
Almost 80% of internet users prefer to watch videos; however, most businesses have only 5% to 10% visual content on their websites. It shows that most marketers are missing this great opportunity of using video marketing for businesses.
Small business video marketing gives your organization a competitive edge over competitors. Here in this blog, we will guide you on how you can incorporate small business videos into your marketing strategy.
Introduce your Business in Video to Show Your Brand Story
The small business video starts with the introduction of your business. Dialogue is the key element of introductory videos that engage customers. You can incorporate answers to frequently asked questions in a video and share your employees’ stories to build audience trust in your brand.
You can include live Q&A videos on social media platforms, show your organization’s operations with a behind-the-scene video, or add a home page video for your website with a business profile.
Watch this video by Warby Parker, highlighting the customers’ problem that motivates their organization to manufacture top-notch quality and best solutions.
You can also use this idea to tell your brand’s story. Share your history, vision, and mission statement. Highlight the customers’ problems and describe how your product fulfills their needs.
Unleash your Creativity with Customer Testimonial Videos
Use creative techniques in small business videos and highlight the benefits of your product or service. Explainer and testimonial videos build your brand value on digital platforms with unique content.
Customer testimonials are one of the most helpful marketing tools because when customers praise your brand, it looks natural and increases customer trust in your brand. Keep your video simple so that it conveys your message quickly to viewers. You can record your video in your office or at home, but the script should be natural that influence viewers.
However, some marketers complain that customers are not creating testimonials for their business; you need to connect with customers and request them to make a video review. You can check your website reviews and reach out to those customers to create a video testimonial for your website and social media. Let’s look at the example of the client testimonial video of Direct Agent.
Showcase your Employees Story through Video
Video marketing for businesses is the most effective medium that enhances their marketing activities. You can create a video that shows your employees’ team. Generally, the audience loves to watch the workplace culture of companies; however, these videos do not showcase your product benefits, but it creates a meaningful impact that increases your brand engagement.
Video tutorials are also an effective way to educate customers about the benefits of using your product or service. Moreover, create video blogs to showcase your business operations and show them how your team works with commitment and passion.
Use employee bio videos to show your employees’ personal life and skills as they increase brand engagement and allows your customers to connect with your employees. Moreover, you can use videos to showcase how your employees have fun and enjoy occasions and events, and on workdays, it shows your employees work in a team.
Watch this video of the employee story of Nike.
Create Product Videos for Social Media Marketing
65% of people search for visual content to understand anything, which is why video marketing for businesses is a helpful strategy. However, the challenging thing is to grab the audience’s attention in a few seconds or minutes of video. You can use engaging videos that are concise and easy to understand for viewers.
Usually, social media users scroll through their news feeds until they see an exciting video that convinces them to stop and take a look. If they feel your message is complex, they will stop your video and continue scrolling.
If your content is engaging, creative, and shareable, it will catch the audience’s attention and convince them to watch the full video. The best thing is that video marketing is a budget-friendly option that allows businesses to promote their product to the masses.
Product video of Teton Sports
It is a video of Teton Sports business owned by women that manufacture outdoor adventure gear. This video beautifully showcases the canvas tents. This video contains captions, music, and a short demonstration. Moreover, it is one of the best examples of an easy-to-understand and concise video. You can create this kind of video on a low budget. It grabbed more than 40,000 viewers’ attention.
Educational videos for Small Business Marketing
The educational video gives businesses an edge to show themselves as an industry expert in their domain. You can share valuable knowledge that helps your audience understand the product or service. These videos include tutorials, guides, Q&As, and tips.
People love educational videos because they are not salesy and give valuable information to educate them about new things. For instance, how to use a product or service to fulfill your need.
In this video of Deadstock Coffee & Gallery, they tell some tips for making coffee in easy steps. It follows the educational theme, and you can create this type of video with a limited budget. Small businesses with budget constraints can create educational videos using smartphones or cameras without spending huge budgets on video production.
When you create a video, the next phase is editing to increase the effectiveness of the video. Video editing is essential to enhance the quality of the video. If you are searching for the video editing cost, we will guide you about the video editing cost. Video editing companies charge $25 to $45 per hour; however, an expert video editor will charge $60 to $100.
Behind-the-scenes videos for Small Business Marketing
Use behind-the-scenes videos to show your audience how your employees work hard for them. For instance, you can showcase team efforts, showcase employee efforts, and highlight business operations, including the manufacturing process of your products.
Kirrin Finch is a men’s apparel brand, and they posted this video on Instagram. This video highlights the manufacturing process of their apparel. The best thing about these videos is you can create them in a few minutes.
Writer’s Choice for Animation
You have learned about the benefits of using videos for small businesses. Marketers incorporate small business videos to connect the target audience and their brand. These videos are cost-effective, and you can use these videos to enhance your marketing activities.
Businesses nowadays also use animated videos to deliver their message more effectively. Animated videos allow marketers to use creative visuals and explain their concepts and ideas in an easy-to-digest way.
In this digital era, when it has become challenging for businesses to grab the audience’s attention, these videos help enhance customer communication. It also builds audience trust in your brand.
You can also use animated videos to enrich your marketing strategy. Not every company has expertise in video animation, so if you want to outsource your video projects, search for the top 6 animation outsourcing companies.
If you are still puzzled about finding the right animation production company, I suggest you hire BuzzFlick. BuzzFlick is one of the most credible animation studios in NYC. They have created the most inspiring animated videos for their clients. They offer an extensive range of services, including 3D animation services, educational video production, NFT design services, motion graphics services, and many others that keep your brand stand out from the competition.
In today’s date, the dynamics of marketing are changing rapidly with the introduction of various marketing tools. Nowadays, every business wants to achieve the best returns on investment in a short period. The core responsibility of every marketer is to think out of the box to create a marketing campaign that influences consumer buying behavior.
Especially for small businesses, it is essential to think of innovative ways to strategize their marketing strategy to compete in the market.
However, with the inception of digital marketing tools, it has become a little easy for businesses to use various tools to leverage their marketing. Video marketing for businesses is one of the most valuable tools that help in promoting their product or services.
It gives your brand a face and personality so that that audience can associate with your organization.
So, if you are not using video in your marketing, it is the right time to invest in it to create brand awareness and boost your conversion.
Small Business Video Marketing – (FAQs)
How can small businesses incorporate video in their marketing?
Product videos highlight the benefits of your product and its function. 96% of internet users use video to learn more about a service or product. Product videos are one of the most engaging tools that small businesses use to highlight the features of their product to the potential audience.
2. Why should small businesses use video for marketing?
Small businesses should use video to enhance their brand awareness, create a digital footprint, increase customer engagement, humanize a brand, and build trust. Moreover, videos are cost-effective and easy to produce. It boosts the sales and revenue of small businesses, which is their objective.
3. Why is video essential for business?
Video is one of the best marketing solutions that allow you to deliver your message with emotions. Businesses should incorporate video in their marketing as it engages the audience with a story. Moreover, you can highlight the key features of your product with video.
4. Why does every business need a video?
Businesses need to use video for their marketing as it builds trust. Videos allow you to promote your product conversationally. Videos are highly engaging and enhance customers’ confidence in your brand.