Storytelling is something that everyone enjoys regardless of age or gender. Therefore, marketers nowadays include storytelling strategies in their marketing campaigns to bond emotionally with their targeted audiences.
What do you think, why do people watch videos, and what elements play a vital role in hooking them to the videos? It is the story that gambles with the minds of the audience in order to capture their attention.
People indeed enjoy the animation but prefer a strong story that resonates with their lives, pain points, and dreams.
To reach the maximum audience, you need to focus on your targeted audience’s needs and the sales pitch that can excite them. But how can you show them together?
Create a video that addresses the pain points of the audience through a story that wrapped around the sales pitch.
Various marketing agencies include stories in their client’s videos and wrap the whole story around the primary marketing objective of the company.
Animation is now the face of digital marketing, and companies are speedily adopting this video style to reach their prospects in a fun and compelling manner.
Animated storytelling is a combination of the two most powerful elements in digital marketing: animation & storytelling. The marketers drag the audience toward the video through animation, and storytelling extend that stay on the video.
In this read, we will explore four reasons to use animated storytelling in the marketing video campaign. So, without any delay, let’s dive in!
4 Reasons to Use Animated Storytelling in the Marketing
The story is said to be the foundation of the video where the marketers stand to talk one-on-one with their targeted prospects.
Today, we will reveal four important reasons for using animation along with a story in a marketing video to make it more compelling and valuable for the audience.
1. Distinguish Yourself from the Competitor Through Animation
As a company, it’s your goal to beat your competitor and gain the trust of your customers. You can achieve that goal by including animated storytelling in your marketing video campaigns.
This animated narrative experience helps you deliver your brand ideas and mark your position as a considerate and reliable company in the eyes of your audience.
Designers follow their own distinct approaches while creating animation. As a result, if you are making an animated video for business, you must ensure that the standard of originality should be maintained.
Smart audiences and customers appreciate the uniqueness and identity in the blink of an eye, thus making content authentic and original adds even more value to your business.
You may be consulting and practicing orthodox marketing strategies. But if you a little, improvise it and design a marketing strategy with an engaging animated video that communicates your brand’s narrative in a fairy tale style.
Storytelling using animation is a captivating and discreet approach to showcase your products or services.
You can stay ahead of the competitors and boosts your consumer’s loyalty through animated storytelling.
2. Build a Strong Association Between Brand & Consumer
The capacity to build strong associations with a brand always lies in creative marketing, which only can be achievable through animated storytelling.
One of the most significant advantages of an animated video for business is to build a connection between the brand and the prospects. However, there is a hack that is much more astounding.
You can reshape the customer’s existing associations and also infuse new ones by using startling and unforgettable visual narrative (storytelling) animation. In other words, animation and storytelling allow businesses to build a fresh brand perception in the minds of their customers.
Companies may encounter critical scenarios where their brand receives negative customer feedback, or their brand image suffers as a result of unfair competitive manipulation. Even if the companies use animated storytelling to promote their top-notch services, these illustrations might change the mind of the customer and remain in their thoughts over time.
Animation has extraordinary potential to build brilliant associations and strengthen brand impressions; it can help companies to stand back in difficult times and hold their ground in the long run.
3. Animation & Storytelling is Best in Marketing the Objectives
Animation allows improvisation and imagination; animated storytelling is an excellent tool for marketing your business objectives through the story and scenario of your choice.
When it comes to presenting a product or service in an animated video, your creativity has no bounds.
Animation with a story is the best way to convey your objectives to your prospects. You can come up with a fascinating story and bring the element to life through animation, which helps your audience see your goals in the mirror of their needs.
4. Animation Makes Emotion Travel
A smart marketer can make the audience empathetic through beautiful animation and a fascinating story. Animation storytelling is a powerful approach to communicating emotions; It tends to amplify feelings and makes them evident through the video to the audience.
People can be strong or get less influenced by sparky marketing, but when it comes to purchasing something, people start thinking from emotions.
Here is the catch, if you create an appealing animated video that distributes the treats of emotion through a heart-touching story, you got the audience 110% hooked on what you are selling.
While designing a marketing strategy, the entrepreneurs and marketers should consider incorporating visual storytelling animation into the marketing campaign. You increase your chances of converting more purchases by incorporating emotions into your marketing.
You can enhance the number of conversions by using an animated video in your campaign. It’s one of the most effective forms of “emotional” advertising. It enables you to infuse good feelings and enjoyment into the consumer experience.
Signing Off
After reading this article, you must be thinking of incorporating animation storytelling into your marketing campaign, but if you are taking a step back because of zero experience in animation and storytelling, then my dear BuzzFlick got your back!
BuzzFlick is a video animation company located in NYC and providing its top-notch animation services since 2016.
The studio stands among the best explainer video production company due to its expertise in 2D animation, 3D animation, 3D modeling, whiteboard animation, motion graphics, storytelling, scriptwriting, video editing services, and promotional video production.
The team at BuzzFlick put their creativity and your imagination together to create a captivating video animation project for your business.
You can trust BuzzFlick with your project, time, money, and ideas. If you have questions and want to review our portfolio, you can visit our website and book a meeting with our consultants, and they will guide you on a better video marketing path for your business.
And Happy Animation!
Sophiea Ank is an animator, but her passion for reading and writing made her Content Head at BuzzFlick. She loves to educate people through her blogs about technologies, animation, videography, and games. In her free time, she watches "Brooklyn Nine-Nine" and reads Paulo Coelho.
