Is your staff’s performance falls short of your business’s expectations? If yes, what are the main reasons that are causing this? Have you ever thought about it?
Well, if you ask me, communication is the ultimate key to success, whether it’s a relationship with your parents, wife, or employees. If your communication is not strong, nothing can help.
You should begin by analyzing your internal communications strategy more closely when it comes to employees.
To prosper, an organization’s members must work together toward common goals. However, this is only achievable if each employee is well-aware of their responsibilities and understands the company’s objective and vision.
Outdated internal communication strategies may be pushing your organization in the wrong direction, and it is the right time to remodel them with more effective communication tools, such as internal videos.
Videos are the best medium for distributing all the critical information throughout your organization, ensuring that every message is delivered, comprehended, and even enjoyed!
Additionally, depending on the sort of information you need to convey, the proper video might serve numerous functions.
If you want to improve your internal communication strategy with video content, this guide is for you: we’re about to teach you all you need to know about internal videos, from the most common varieties to the best internal communications examples. So, make sure to read till the end!
An Overview: What Are Internal Videos?
You’ve probably heard about the several benefits of incorporating video content in your marketing endeavors. You may not be aware that a video is also an effective tool for internal communication methods.
Generally referred to as internal video, these pieces let you communicate with your workers like emails, meetings, or your work chat app does.
The primary distinction is that video has a greater, longer-lasting influence on an audience than other modes of communication, which has an effect on how successful and well-received your message will be.
As you might already be aware, internal communications are all about successfully communicating messages to employees in order for them to perform as expected by the firm. Thus, it is a priceless advantage to use a tool that conveys information and enables the workforce to truly comprehend and even feel the message.
Additionally, video analytics enable you to track information such as who saw your video and how they interacted with it. This enables you to verify that everyone is on the same page and assists you in identifying prospective goals or areas for further growth.
Consider the impact of such a tool on any internal communication strategy.
As a result, it’s becoming increasingly popular to see businesses adopting video as a communication medium for the following purposes:
- Communicating the organization’s vision, missions, and values.
- Explanation of safety precautions and operating instructions for the equipment.
- Producing staff training videos.
- Distributing notifications and sending updates to a large audience.
And the list continues on and on, as you will see shortly when we will discuss this topic in-depth. But first, let’s review some of the primary benefits that internal communications video brings to the table.
Why Does A Brand Need Videos For Internal Communications?
Video content has several advantages for your internal communication strategy. Let’s look at some of the characteristics that distinguish them from other forms of internal communication.
They facilitate effective communication across the organization
If the targeted audience is too large, it may be impractical or even impossible to have a meeting. However, video enables you to communicate a compelling message to the whole firm, even remote workers in another time zone and employees with a different work schedules.
They can easily access your video anytime and consume a brief segment that successfully communicates your message without wasting too much time.
They are more comprehendible
Videos frequently combine visual, vocal, and audio elements to convey a subject, simplifying even the most complicated subjects into succinct yet informative explanations. This is especially true for animated compositions, which may incorporate an almost infinite number of visual components.
They have an effect on your employees
In comparison to more traditional modes of internal communication, video requires a multimodal experience involving sight and audio. As a result, the message of a video is typically more powerful and remembered, which makes internal communications films great for striking a chord with your personnel.
They communicate an emotional context
Although there are no hard statistics, some workplace misunderstandings are generated by misinterpreting a written statement’s emotional tone or inferred meaning. That is almost never the case when it comes to video material.
Internal communications videos facilitate the transfer of emotion using music, visuals, colors, and voice acting, among other techniques. Taking this into consideration significantly reduces the likelihood of misinterpretation, resulting in a more precise delivery.
They facilitate the development of a consistent brand voice
If you thought the GIF logo on your emails was the pinnacle of branding, wait till you see what video can achieve for your internal communication strategy! Video material, particularly animated video content, offers dozens of branding opportunities.
Each of your internal communications films may have your company’s color palette, logo, font, and other elements, giving a consistent message about your brand to your workforce.
Different Types Of Internal Communication: Why Should You Use Them?
Your business must communicate a variety of messages to its employees. There is an optimal type of internal video for each of them. Consider which video types might help you elevate your internal communication strategy.
These videos are intended to recruit like-minded individuals to work for a firm. They are not technically internal communications movies, as they are meant for wider distribution. Having said that, they have earned a position on this list because they are intended for prospective employees.
The beauty of these videos is that they express the culture and ideals of the organization. In this manner, candidates will know what to expect from your company and can determine if it is a good fit for them.
Once they are employed, it will be simpler for them to adjust to the work because they are already aware of certain critical components of the organization as a result of the recruiting video.
Employee onboarding video
To get off to a good start, you should provide new employees with an onboarding video.
These internal videos cover the fundamentals of the role and business while also reflecting the company’s values and working culture. Occasionally, they include a tour of the worksite’s facilities.
With the assistance of onboarding videos, newly hired staff may rapidly catch up with long-term employees, making them an invaluable component of your internal communication strategy!
Corporate training videos
All jokes aside, video is an excellent instructional medium for training since it is more didactic and intelligible than other sorts of information.
The days of your personnel having to read a lengthy manual or attend time-consuming training sessions whenever they needed to learn anything new are over.
They have to now just view brief and captivating corporate training videos they can revisit whenever they need to brush up on a subject.
Creating training videos for workers is one of the best practices for internal communications since it enables firms to minimize training time and expenses.
If you’re looking for some inspiration to make corporate videos, do give read to our blog, the best corporate video examples of all time.
Internal communications videos are the greatest option for making significant announcements to your staff and notifying them of significant updates, changes, etc.
As previously mentioned, videos may effectively express the emotional tone of a message. This adds a human element to your internal communication strategy, which is critical for certain types of announcements.
Company culture video
Educating your workers on your company’s objective and vision is insufficient. Additionally, it is critical to encourage children to personalize them!
That is precisely what internal communications videos excel at. An appropriate video can effectively communicate your company’s values, goals, and vision while encouraging your employees. It may also help your workers to connect with your objectives and eventually motivate them to commit to them.
You know how it goes: freshly hired staff frequently bombard more experienced coworkers with questions, wasting their time and exhausting their patience. That is why providing FAQ videos is one of the finest practices for corporate communications.
These internal communications videos address typical misunderstandings by using a Question-Answer style to communicate the information. They can include a wide variety of subjects, from general information for newcomers to how to behave in specific scenarios, such as a medical emergency.
As with employee training videos, FAQs should be kept on hand for workers to reference as needed.
How to Measure your Internal Communications Videos’ Impact
Without including video metrics, we cannot discuss corporate communications best practices.
By utilizing video hosting services to share material throughout your organization, you can also get vital analytical data on how your employees interact with your videos.
But before we get there, let’s discuss some critical points to keep in mind.
Selecting the appropriate video hosting site
Certain video hosting platforms, such as YouTube or Vimeo, may charge little or nothing. These popular platforms enable you to make your internal communications videos private, allowing them to be viewed only by your personnel.
They are not, however, the ideal solution for private sharing. They need the uploader to grant access to the employee attempting to see the video, which may be inconvenient for both sides, especially when dealing with a large firm. More crucially, the uploader may make an error and accidentally grant access to unidentified viewers.
One of the best internal communications practices is using private video storage services such as Vidyard, Wistia, or Brightcove.
While some systems are substantially more expensive, their features typically pay for themselves.
These hosting services enable you to share your material in any number of ways you want. You may keep your video on your company’s account only for the benefit of your employees. Still, if you want to share it with anyone outside your internal communication plan, you can embed it on your blog or website.
Private and free hosting companies provide a variety of additional capabilities, but the one we’re interested in today is their metric tool.
Analyzing the data of your video
Don’t you ever wish you could peer inside your staff’s minds and determine whether they were paying attention to what you were saying?
That is also not possible while using internal communications videos. However, video stats provide ample information about how your employees responded to your message, which is the next best thing. For instance, you can discover:
- How many workers saw a certain video?
- What portion of the video they have viewed.
- How frequently they’ve viewed it.
- What device(s) do they use to view your video.
How can this data aid in the development of your internal communication strategy? First, it enables you to determine whether a video or a segment from a video is being played frequently by multiple staff members. This might indicate that the subject is particularly difficult to grasp and that you should reinforce it.
Additionally, it reveals the sorts of videos with which your workforce is most engaged, such as animated or live-action. This enables you to make educated decisions regarding future internal video content, tailoring it to your audience’s tastes.
That said, quantitative data alone is insufficient to determine which components of your internal communication plan require reinforcement; qualitative data is also critical. Therefore, do not pass up the opportunity to solicit input from your workers. This is another method of determining if employees comprehended and appreciated a video.
Finest Examples of Internal Communications Videos
There is no need to reinvent the wheel in order to develop an effective internal communications video! We’re going to provide some tried-and-true advice on the issue, inspired by several businesses who have nailed it.
Reflect your true identity: This is Zendesk
The majority of recruiting films involve a talking head extolling the virtues of working for a specific organization. However, that would not have been appropriate for a creative and sophisticated company like Zendesk! As a result, they developed a new approach to internal communication that matched their style better.
The outcome is a movie that exudes the spirit of the organization and paints a vivid picture of the work environment and culture. Indeed, the workplace is depicted in such detail that the film might function as an onboarding video for new members!
Motivate your employees: Welcome to Waste Management Services, Edmonton
As the adage goes, there is never a second chance to create a first impression.
This is especially true when it comes to onboarding new staff. You want to generate an excellent first impression and encourage people to participate in their work from the start. And few things drive employees more than believing they are contributing to a greater good via their employment.
That is why the onboarding video produced by Edmonton’s Waste Management Department hits the ball out of the park. It depicts several employees referring to their jobs as more than just a job, but as a meaningful contribution to the environment.
It’s also worth noting that the video depicts employees in various positions, conveying the message that the whole workforce, regardless of position, is one large team working toward common environmental goals.
Be direct and specific: Dealing with Difficult Clients
While customer service is not rocket science, it is also not simple, particularly when dealing with demanding consumers. And yet, customer satisfaction is critical for every business, which is why it is critical for workers to understand how to deal with unhappy consumers without losing their minds in the process!
Due to the importance of this sort of instruction, you must leave no room for misconceptions.
One of the finest internal communications strategies is choosing concise, on-point training videos for staff, such as the short animation above! It does not squander a single second equivocating. It is succinct and direct, relying on a straightforward narrative and a straightforward style.
This part is really a portion of a series of staff training videos, but it works very well on its own, as any excellent video should!
Reveal leadership: Pittsburgh’s International Airport Update
When a business is experiencing uncertainty and anguish, its employees are prone to feel knots in their bellies. Then, more than ever, the company’s leader’s goal is to instill calm and relaxation in them. That is just what the CEO of Pittsburgh’s International Airport did during the COVID-19 outbreak in order to allay internal and external audiences’ fears.
Mrs. Cassotis’ message seems natural, despite the fact that it was prepared, and she is clearly comfortable in front of the camera.
Even though she is referring to a dire scenario, her composure and professionalism are outstanding – exactly what the employees needed!
Effective branding: H&M’s Values
Many businesses mistakenly feel that because internal communications videos will only be viewed by their own employees, they do not require the same level of work as videos intended for consumers. They fail to brand their internal material appropriately as a result of this approach. However, this is not the case here.
H&M made an internal video to communicate its ideals while maintaining a consistent brand presence throughout the piece. They’ve effectively integrated their brand aesthetic throughout the video, including their color scheme, font, and logo.
The fast-fashion industry reminds us how critical it is to have a consistent and identifiable style across all channels, internal and external.
Do You Need Videos To Enhance Your Internal Communications? – Hire Us!
Since video is considered a 1200% more effective type of content than other types, brands are now increasingly incorporating videos to boost their conversion rates. However, they often forget they can use videos for the betterment of their own workforce, which often causes serious mishaps.
But the billion-dollar question is, “Who will make videos for internal communications?”
Well, most companies these days have their own video production team that caters to the needs of the marketing team and the human resource team.
But if you don’t have an in-house video production team, don’t worry a bit; we have the right solution for you! Hire BuzzFlick – one of the best video animation companies in the industry offering video animation and production services at an affordable cost.
We have a prolific team of video experts who are well aware of industry practices and trends. We aim to deliver top-notch videos for your organization.
Be it corporate video production, employee onboarding video, or training video production, we do it all!
The Key Takeaways
Video content is frequently cited as a crucial internal communication best practice since it can be used for various objectives and may be targeted at any level of employee, from newbies to long-term employees. Indeed, internal communications movies may help employees through nearly every step of their career within your organization.
A recruiting video may be the deciding factor in someone choosing to work for your organization. Once employed, an onboarding video can assist them in quickly adapting and adjusting to their new workplace environment.
Later on, folks may resolve their concerns through FAQs and learn all they need to know through staff training videos, which will save your firm time and money.
Employees may be successfully informed during times of crisis or change if you use video as a communication medium for announcements.
Finally, but definitely not least, an internal communications video may motivate your whole team to work together toward the same values and goals: your company’s purpose and vision.
Internal Communication Videos—FAQs
1. What are internal communication videos?
Internal communications videos are a piece of content that helps communicate and deliver messages across your company.
2. What are the common types of internal communication videos?
The popular types of internal communication videos are:
- Recruitment video
- Employee onboarding video
- Corporate video
- Announcement video
- FAQs video
- Company culture video
3. What are the types of internal communications?
The following are the types of internal communications:
- Employee-generated communication
- Leadership-generated communication
- Peer-to-peer communication
- Information communication
- Campaign/Change communication
- Crisis communication
- Culture communication