“Show don’t sell”
These three words can summarize the notion of consultative selling. The term “consultative selling” was coined in the 1970s, although it has only recently become popular. Consumers can now make better-informed purchases because of the internet’s abundance of product information. As a result, ensuring that a product fits the demands of a potential consumer is now a vital aspect of the sales process.
Using demonstration videos (product demo) to show off your product to potential and current consumers is a great way to get the word out about it. If you have a new product, demo videos can show people how it functions so they can decide if they want to purchase it or not.
Below we’ll look at some of the key benefits of incorporating product demo videos in your digital marketing strategy that can help your business. We’ll also showcase an example of how using product demo videos helped our clients to boost their business and explain their products in a much more effective way.
So, without any further ado, let’s get started.
Key Business Problems Product Demo Videos Can Solve
A significant proof for customers
The claims made in marketing are being met with increased skepticism by consumers. At the same time, clients are looking for solutions that will help them solve their problems and accomplish their desired objectives.
Video product demonstrations are the best way to show customers that your solution can solve their problems. What’s more, it demonstrates how it solves the problem step-by-step. The prospect will be able to envision themselves utilizing the product to attain their desired end as a result of this procedure.
A good product features and benefits explainer
In a way that doesn’t feel like a sales pitch, demo videos are a great way to describe your product’s features and benefits. Show what makes your product stand out during the demo. You can also demonstrate the benefits of certain features and how they make it easier for your customer to resolve their issue.
Meaningful tool for employee training
The purpose of product demo videos is to facilitate and scale in-person sales, not to replace them. The usage of product demonstration movies in sales training can be quite beneficial. Creating a product demo video gives you a good example of how that product should be shown. Your sales representatives will know how the product works, the most important features and advantages, and when to highlight them during the presentation.
Less time consuming and cost-effective
A sales rep’s pay, commission, travel, lodging, and other expenditures must be taken into account when calculating the cost of sending a sales salesperson to demonstrate a product in person. Selling to international markets can necessitate an in-person demonstration of a video. In order to present a product to the world, you can use a product demo video.
Tap into new markets with ease
You can use product demonstration videos to introduce your current customers to a new product that you are launching into the market. They can rapidly determine whether or not a product is suited for their needs by watching a demo video. Because it isn’t necessary to include blatant selling in a product demonstration video, it also feels less intrusive than other marketing methods.
If you’re looking for some inspiration to create your know product demo video, then do give a read to the best product demo videos to inspire you.
How Does Using Product Demo Videos Benefitted Companies?
Videos play a significant role in digital marketing. You might not be familiar with this fact, but 85% of digital marketers believe that video is an effective method of gaining audience attention online.
Below we have mentioned an example of a product demo video we have produced for our valuable customers.
From live-action to animation to screenshots to highlight the product’s essential features and benefits, there is a vast range of creative options for demo videos.
Let’s take a look at an example of an animated product demo video:
Air Taxi – Fly to your destination with ease
Elizabeth Cheng’s goal was to provide a remarkable travel experience, so she founded Air Taxi.
Air Taxi is a mobile app that lets you book elegant and environmentally friendly planes for family holidays, friend getaways, romance flights, and work excursions.
If you’re going on a trip with friends and family, Air Taxi wants to make your experience as enjoyable as possible.
An app demo explanation video was created for Air Taxi to show how the app works. To demonstrate the whole app interface in a high-quality prototypic demo, the Air Taxi team came to BuzzFlick.
We not just created a simple product demo video, but we made it more elegant. We made an animated product demo video for the app to make it more engaging and livelier.
Take a look at the video below to get an idea yourself:
To get more insights into this project, read the case study of Air Taxi here.
In A Nutshell
With several brands and businesses adopting this method, it is critical for developing brands to include and use product demo videos as part of their video marketing plan. Additionally, product demo videos have aided shoppers in selecting the best product for themselves among the hundreds of identical items available on the market.
However, creating a product demo video isn’t as easy as it seems. You need to acquire some tools and skills to produce a stellar product demo video. You need to look for a demo video production company offering outstanding demo video production services.
If you’re on the hunt, we have a fruitful suggestion for you, and that is to hire BuzzFlick, one of the top 3D animation production companies offering plenty of animated video production services in the market at an affordable cost.
So, what are you waiting for? Contact us today to get your video project done efficiently!