YouTube shorts are everywhere with more than 30 million shorts being added to the platform every month. The wild popularity of shorts has also sparked a new trend of YouTube content creation among marketers. And, it’s not likely to slow down any time soon.
According to Google, in February 2023, YouTube received more than 50 billion daily views, just from shorts. That’s mind-boggling! Viewers are consuming shorts like food.
But just as wildly popular YouTube shorts are, so is the confusion surrounding them.
How do you create the best shorts? What is the YouTube shorts max length? How frequently should you be producing YouTube shorts for your content? How do you judge quality? All these, and a lot more questions are bugging creators.
Therefore, to solve this problem and give answers to all your questions, we’ve written this post.
So, make sure to check it out.
What is YouTube Shorts?
YouTube Shorts are short YouTube videos. The YouTube shorts duration is kept within 60 seconds with an aim to increase user engagement, and foster binge consumption of content. YouTube shorts can be the perfect way to throw bite-sized, and valuable content at your viewers.
YouTube currently has 1.5 billion active subscribers who log in everyday to watch shorts. And, the number is growing by a jaw-dropping 100% every year. This is gold!
Undoubtedly, YouTube shorts can be your gateway to connect with your audience in the most efficient way possible.
There are already millions of hours of commercially produced videos on YouTube. As a result, YouTube Shorts may be worth your time, especially if you already have a YouTube video strategy.
Here, I’ll explain the fundamentals of YouTube Shorts and how they may benefit advertisers.
In order to create vertical short-form videos, users can use YouTube Shorts, which includes tools like video segmentation, app-based recording, and musical overlays. Videos should be no longer than 60 seconds.
According to a blog post by Google, the decision to introduce YouTube Shorts was made for the following reasons:
According to the article, today’s consumers prefer bite-sized content that can be consumed at any time. Short-form video content like YouTube Shorts allows users to take a break from long-form video content.
Why are YouTube Shorts recommended?
YouTube shorts may be ideal for any creator for the fact that YouTube will promote your content to viewers who already watched your shorts. YouTube uses its smart algorithm to track user’s interest, and recommends similar content from the same channel or creators in the same niche.
How to make YouTube shorts?
It’s easy to create a short video with the YouTube app.
- Click on the “+” symbol located at the lower-center navigation of the home screen.
- “Create a Short” will appear in the menu when you click it.
- Just like Instagram Stories, shorts let you do the same when you hit the Create button.
- Record 60-second clips or a minute-long video in its entirety.
- Upload images from a camera’s memory card.
- You can film a short either by using a rear or front camera.
- Adjust the frame rate.
- Set a timer for recording.
- Select sounds for use as musical overlays.
- Filters and text may be added to the image.
Recommended Reading:
Benefits of Creating YouTube Shorts for your Channel
Not only will you save a great deal of time in editing your content, but there are other exciting benefits you can reap by creating YouTube shorts for your channel.
Helps to expand the consumer base
The first major benefit of YouTube shorts is you can grow your audience base. You can repurpose your video into multiple shorts with a unique, and meaningful message for multiple segments of your audience.
Thus, YouTube shorts allow you to grow your audience more quickly. The reach you get because of the quickfire nature of YouTube shorts is 10x more than a long-form video. Moreover, since people watch more shorts than videos, you’ve a better chance of attracting your ideal audience to your channel.
How can I grow my audience with YouTube shorts?
Before creating a Shorts video, or any other YouTube video, you should determine your target demographic, according to Nelson Chacon, YouTube Content Consultant.
In addition, you should continue to provide material that is still useful to your existing subscribers, even if it is in a more condensed form. For the sake of your followers and for the success of your channel on YouTube, you must maintain a consistent presence on the site.
Let’s imagine you routinely produce long-form content on your product or business and discover that it engages your readers. When it comes to creating tutorials or how-to videos, shorts are a great tool.
Music eligibility for YouTube Shorts
What’s truly exciting with YouTube shorts is you can add trending soundtracks to your videos. Sharing information doesn’t have to be boring at all. Make your viewers groove to the beat, while digest valuable content, making the experience fun, and memorable for them.
Serves as a platform for both B2B and B2C
Many B2B firms may have a difficult time getting their message out there due to TikTok’s younger audience and a smaller user base.
Despite YouTube’s popularity among young adults, its breadth of material appeals to users of various ages, nationalities, professions, and interests.
In the end, YouTube has something for everyone. As a result of Shorts, more brands will have the opportunity to connect with a broader group of potential customers.
Even though B2B brands may have a tough time reaching Gen Z consumers on TikTok, they may be able to engage with professionals searching for relevant industry information on Shorts.
Like TikTok, your short-form content may garner greater attention on YouTube if you’re targeting an older demographic, such as Gen X.
How can I use YouTube shorts for my B2B campaigns
B2B brands will find it hard to draw their audience on TikTok. Maybe because your audience is never really there. So, it’s best to jump on to YouTube where you can always target an older demographic. If your target audience is Gen X, you can find them there.
Here’s how you can use YouTube shorts for your B2B campaigns
- Clip bite-sized shorts from your webinars
- Talk more on individual business problems
- Create value for viewers in minutes of content
- Keep it more conversational than formal
- Make sure to post shorts more frequently
- Make sure to share content across Linkedin, and promote your website
Branding with YouTube Shorts: 5 Best Case Studies
It’s time to see which popular brands have used ‘YouTube Shorts’ and how it benefitted them:
1) Satori Graphics
Here’s an amazing display from Satori Graphics of how visuals and pictures can elevate your Shorts.
Graphic design lessons may be found on Satori Graphics, a well-liked YouTube channel. The channel already has hundreds of long-form videos on the subject, and this new Short adds to the collection of content.
It’s easier to focus on a one-minute than a 20-minute video. Therefore, a strategy of producing YouTube shorts more frequently can work effectively for bringing new viewers to the channel. Similar to the way a blog post’s content offer is presented at the conclusion.
2) The Voice
NBC’s The Voice aired a short starring this year’s hosts to promote its next season.
As a marketing tool for the company, it’s effective. It employs text to accentuate particular words and keep the audience interested. With a banner at the conclusion, viewers will know exactly when and where the show will air.
3) WebFX
Repurposing content through shorts is an excellent option. When creating a video, you can use any of the content from your blog post, live broadcast, or printable report.
The video by WebFX explains the expenses of social media marketing in a simple and understandable way.
WebFX conveys important information in a clear and concise manner through the use of visuals. It’s possible that the brand has an in-depth piece of content on this subject.
Snippets, on the other hand, are ideal for sharing on social media. When done correctly, they catch the curiosity of your target audience and encourage them to visit your site.
As a YouTube video production company, WebFX understood the significance of creating YouTube shorts for the growth of their brand and they have very well utilized this feature in order to get more attraction and of course CONVERSIONS!
4) LYFE Marketing
How long does a piece of content have to be in order to be useful? It’s possible to produce high-quality content in less than 30 seconds with LYFE Marketing.
The brand explains color psychology in this video. During the video, the actor in front of the camera just points to the text that comes on the screen.
It’s a successful and low-effort approach to developing content your audience will be interested in if you don’t have a significant media budget.
5) Danessa Myricks Beauty
Do you have a story to tell your audience? You may learn a lot from this company.
Danessa Myricks Beauty created a countdown-style video to advertise and build excitement for the introduction of their product in Sephora.
A chorus of “One more day” is heard in the video’s opening minutes. After that, we see the CEO delivering a box to one of the Sephora retail locations in the city.
To explain why this works, consider the following: This is a short video that doesn’t take much of your time. Throughout the whole video, each frame has a specific purpose. Second, the takeaway is quite clear: the audience knows the 5Ws by the time they leave (who, what, when, where, why).
As a final touch, this Short encourages viewers to participate in the countdown to the brand’s expansion.
Relevant Resource:
Tips & Tricks to Make Perfect YouTube Shorts
It’s never too late to start thinking about how you can use Shorts in your social media or video marketing plan, even if we don’t know how they’ll develop further. To help you get started, here are a few pointers for YouTube shorts best practices:
Make the most of YouTube’s brevity: Hashtag (#shorts) must be included in your YouTube shorts description. Pay special attention to telling stories on YouTube Shorts.
Short-form subject identification: The content your team provides may be reduced into how-tos, processes, or data points that are easy to remember. If this is the case, you may be able to create a Short using this information.
An analysis of short-form video: Will YouTube viewers be interested in seeing a few minor edits of your Instagram Reels, and TikToks? If this is the case, you may be able to put them to the test on Shorts.
Know that you don’t always need to create something completely from scratch. Creating YouTube Shorts with remixed content is already the trend in the industry. YouTube shorts are there for you to repurpose your long-form videos into bite-sized, digestible nuggets of valuable content.
Helpful Resource:
YouTube Shorts and Monetization: How to Make Money with shorts?
Alongside building a community on YouTube shorts, there’s a lot more you can do. What if I were to tell you that you could make great money with the bite-sized format of YouTube Shorts. To start making money with YouTube shorts, make sure you’ve done the following:
Join the YouTube Partner Program, it’s your gateway to fan-funding and YouTube ad revenue. Here are few requirements that you must meet to apply for Partner Program and monetize your YouTube shorts.
- You must have at least 1000 Subscribers to your channel
- For monetization of long-form videos, you must have 4000 watch hours in a year
- For monetization of YouTube shorts, you must have 10 million public views within 90 days
Need Help with Your Videos? Consult BuzzFlick
No matter which sort of video content you’re planning to upload for your audience, you need to make certain the quality of the video, and of course, the content is always top-notch.
If you need any assistance in this regard, look for a reputable video animation company like BuzzFlick. We have been offering services in this industry for decades.
As an animation studio, we offer a variety of animation and video production services such as 2D & 3D animation, motion graphics services, video editing, and NFT design services, to name a few.
Bottomline
After the arrival of YouTube video shorts, the video marketing space has drastically changed. Previously, TikTok and Instagram were ruling the industry in this regard; however, now it seems like YouTube will rule this space pretty soon.
Let’s wait till the end of 2024 and see where the statistics go because, at this moment, I believe it’s too early to predict who has won the game of short-form content.
On this ending note, I hope this insightful blog will be of great help to you.
Frequently Asked Questions (FAQs)
How to make YouTube Shorts?
Here’s how to make YouTube shorts in four easy-to-follow steps:
- Log in to the YouTube app.
- Tap on the ‘Create’ button, and pick the option ‘Create a Short’
- If you want to record shorts longer than 15 seconds, make sure to select 15s in the right corner. And, you’ll be able to record up to 60 seconds of clips.
- To record your clip, tap or hold the Capture button. Tap the button again when you’re finished recording.
How much YouTube Shorts pay for 1,000 views?
When it comes to YouTube shorts videos, most creators have agreed that you can earn 0.05 to 0.07 Dollars per thousand views. So, for a short that reaches a million views, you can earn from $50 to $70 dollars.
How do you make successful YouTube Shorts?
Here are six powerful tips to make successful YouTube shorts. Make sure to follow them.
- Optimize your videos for SEO with relevant key phrases and keywords
- Use storytelling techniques to make your viewers curious
- Engage with viewers; Reply to comments with your YouTube Shorts
- Create eye-gazing thumbnails that stop-scroll instantly
- Be creative with your ideas for YouTube shorts
- Diversify our content with exciting and trending, yet niche relevant topics
What are YouTube shorts?
YouTube Shorts are short clips of YouTube videos. The YouTube shorts length is kept within 60 seconds with an aim to increase user engagement, and foster binge consumption of content. YouTub shorts can be the perfect way to throw bite-sized, and valuable content at your viewers.
An animation enthusiast who enjoys explaining complex animation techniques, mediums, and videos. Her love for animated films drives her. In her spare time, she enjoys watching animated films from Pixar, Disney, and Illumination productions.
