All products and services are designed to improve people’s lives in some way. Every aspect of our lives, from improving our health to achieving greater financial stability to having the most up-to-date smartphone app, is geared toward increasing our quality of life.
For this reason, both 2D and 3D animation should demonstrate how your product or service may benefit your target audience.
First and foremost, you must comprehend and acknowledge your audience’s demands to begin the scriptwriting process.
When writing a script, it’s to keep your target audience in your mind.
In order to tell a good tale, it is important to spend time getting to know the individuals you are speaking with. Before beginning the process of creating your animated video, take the time to study your target audience and what they want and require.
The first 10 seconds of your animated video should be dedicated to highlighting the issues that your target audience is dealing with.
It’s a great technique to get the attention of the correct people and keep them interested all the way through.
If you’re planning to write an animation video script, then you’ve landed in the right place.
In this blog, we’ll be discussing how you can write a creative script for an animation video in easy, simple steps and the significance of writing a script in the animation pre-production stage.
So, without any further ado, let’s dive in and explore!
Scriptwriting: An overview
The script is defined as “The written text of a play,” according to the dictionary. Or, to put it another way, what we eventually see and hear is documented.
How to write an animation script
Before you jump to scriptwriting, the first step is to think about your target audience. You need to create a story and animated characters with whom they can relate to. This helps to build trust and generate empathy.
If your script is well-written, you’re on the right track. Before you pen down or type in your script, you need to consider the following set of questions:
- Who is your target audience?
- What is gender, ethnicity, age, status?
- What are their common pain points?
- How can your brand offer them solutions for those problems?
The above set of questions will help you to define your target audience, and you’ll be able to write an amazing script. Don’t just sell; tell them what they should know in a fun and engaging way.
Plan on an attention-grabbing script structure
Whether you’re writing a 2D or 3D animation script, you need to ensure to have a beginning, middle, and conclusion.
Instead of taking the traditional approach and naming the steps as the beginning, the middle, and the end, refer to them as What, How, and Why.
‘What is the problem?’ or ‘The beginning’
This is the opening section, the point at which the problem is introduced. This is the issue that your business resolves for the intended audience. At this point, your product should not be demonstrated or even mentioned.
Bear in mind that this section should be entirely devoted to your audience and their difficulties. By establishing your audience’s problem at the start of the video, you may capture their attention and decrease their drop-off rate.
A shocking statement is an excellent way, to begin with.
Start your animation script with something that is designed to capture your target audience’s attention quickly. Then, explain why the issue is significant. You should explain to your target audience why they cannot or should not disregard it.
Then, portray the issue in its most heinous manifestation.
Demonstrate to the viewers that the situation is or may be far worse than they believe. Particularly if it causes them to bury their heads in the sand or if they are unaware of the magnitude of the situation. On an emotional level, strike them hard.
All of this is done in order to create the ideal environment for introducing your product or service.
‘How your brand can solve the problem’ or ‘The middle’
Now you must demonstrate how your brand can assist in resolving the issue. This is your opportunity to demonstrate exactly how your product/service may benefit your audience.
This section’s word choice is critical since it introduces the product to the viewer for the first time. Your product or service looks to save the day and fulfill their aspirations (Ex: However, there is now a solution). The voice-over describes how the service works, while the vibrant animations do the rest.
One of the most typical errors that scriptwriters make is failing to balance the features and advantages properly. It is not sufficient to just display a list of features and declare victory; both features and benefits are critical for a good 2D & 3D animated video.
However, it should be highlighted that in the end, it is the perks that differentiate you from the competition and give you the edge in terms of client conversion.
Therefore, emphasize the important elements that distinguish your offer from the competition and emphasis the benefits of the product rather than just listing the features.
‘Why people should choose you?’ or ‘The end’
Simply stating how your product or service addresses your audience’s problem is insufficient, as competition is fierce and several businesses are giving their answers.
If you’ve followed the preceding phases in the animated video creation process, your audience should already be interested and know that you can assist them.
Now is the opportunity to persuade them that your product is the most incredible fit or that you are the most qualified supplier.
To be clear, this final section of the video should deal directly with your company or brand. You may incorporate testimonials, statistics, screenshots of results, and before and after photographs, among other things.
A 2D or 3D animated video’s ultimate purpose is to urge viewers to take action, i.e., to convert them into customers or leads. This is known as a Call-to-Action (CTA).
Whether it’s to purchase your product or service, subscribe to an email list, download an eBook, or share the video on social media, the viewers of your 2D and 3D animated videos should be encouraged to act after viewing.
Therefore, don’t forget to include a strong call to action at the conclusion of your script. You do not mince words here. You inform them simply of what to do, where to do it, and how to accomplish it.
“Download now”, “for more information click here”, “subscribe now”, “share on social media”, or “try a free demo” are some obvious CTAs.
Choose the most appropriate one for your intended audience. Make no more than one call to action in the same video! Create only one, and ensure that it is plain and unambiguous.
Additionally, you may provide them with concrete reasons to act immediately. While people may desire your answer, they frequently postpone making a decision. Offering prizes or discounts is a simple approach to capture someone’s attention.
Animated video script examples
Well, if you’ve never done animation scripting before, it can be a bit of a challenging task for you. Wouldn’t it be to take a look at some of the animated script examples?
Consider this 2D animation video produced by team BuzzFlick. It not only sells a product but shows how this particular product (Room Speculator) can solve the audiences’ issues. Apart from the engaging visuals, the script is also on point.
To give you a clearer idea, let’s take one more example. Ford is among those companies that offer cremation services.
BuzzFlick created an animated video for them. The subject of the video was quite sensitive, but the scriptwriters of BuzzFlick managed to write a script that conveys the brand message in a very empathetic way.
Animated video scripting: FAQs
- What is scriptwriting in animation?
Scriptwriting, also known as screen-writing, is the process of creating an outline of all the key events in an animated video.
- How long should an animated video script be?
There’s no definitive answer to it. It depends upon the length of your video. Take a look below to have an idea:
- 45 seconds – 90-110 words
- 60 seconds – 120-170 words
- 90 seconds – 200-250 words
- 2 minutes – 250-300 words
- How to write a good video script for animation?
- Focus on your target audience’s needs.
- Keep the length short.
- Add the element of surprise.
- Connect with your audience emotionally.
- Communicate effectively.
- Keep the tone conversational.
In a nutshell
Writing an animation video script calls for plenty of brainstorming and creativity. The whole idea is to convey your message engagingly and innovatively.
We hope the script format and animation script examples we have mentioned above will be of great help to you.
And if you are ready with an animation video script and looking for an animation company for production, check out Best Video Animation Companies or get in touch with BuzzFlick, a 2D animation studio that offers outstanding video animation services. Be it 2D animation service or post-production services, and we do it all!