Ever wondered how top brands create unforgettable ads in today’s fast-paced digital world? You’re in for an absolute treat!
Hint: Every heard the term ‘animation advertising?’
It’s nothing new, but has become wildly popular once again. To make this discussion even more smooth, we’ve handpicked 31 jaw-dropping animated ads of 2025 and dissected each one with the sharp eye of a creative genius.
From marketing goals and target audiences to mesmerizing animation styles and innovative concepts, we leave no stone unturned. Here’s what we’ve covered for each ad:
- Marketing Goal: What each ad aims to achieve
- Target Audience: Who the ad is designed to reach
- Message: The core message and storyline
- Concept: The creative idea behind the ad
- Animation Style: The unique visual techniques used
- Creative Insight: What excited us about the ad’s concept
- Personal Favorite Elements: What we liked the most
Whether it’s the artistry behind a brand’s message or the sheer brilliance of an animation style, we dive deep into what makes these ads so special.
1. Spotify
| Target Customer | E-commerce Marketers/Business Owners |
| Marketing Goal | To encourage marketers to collaborate with Spotify Advertising |
| Animation Style | 2.5D Animation |
| Industry | Music Streaming & SaaS |
| Video Length | 56 Seconds |
Creative Concept:
This animated ad for Spotify features a minimalist color palette, and super smooth transitions that slide in to show how marketers can benefit from placing ads between music playlists on Spotify.
What did I like the most?
The video ad production is immaculate. The voiceover, and the animation sync perfectly showing how Spotify Advertising is a fascinating option for digital marketers to reach multiple customers.
The video shows multiple customer personas who’re fond of music, and could be targeted by businesses. The switch between the ad speaker, and the narrator is also really cool.
| Takeaway for Marketers |
| Placing listening ads on entertainment apps could turn out great |
2. Play with Oreo: 3D Style Ad Video Production
| Target Customer | Individuals of all ages/Young people (Gen-Z) |
| Marketing Goal | To tease a brand recall in a fun and memorable way |
| Animation Style | 3D Animation and Motion graphics |
| Industry | Confectionary – Cookies (Segment) |
| Video Length | 30 seconds |
Creative Concept:
This ad from Oreo is a one-of-a-kind animated commercial. Viewing experience is lit up with a background music that anyone would vibe to.
What did I like the most?
I like how the ad shows the biscuit rolling through the various stages of the production, and a quality music made originally for the biscuit.
| Takeaway for Marketers |
| Sell your product with an authentic jingle |
3. Project Sunroof: 3D Animated Video Ads Production
| Target Customer | Prospects of solar panels |
| Marketing Goal | To encourage consumers to use Project Sunroof |
| Animation Style | Sketchy and Pastel animation |
| Industry | Internet user |
| Video Length | 1 minute and 31 seconds |
Creative Concept:
The video has an upbeat music in the background, and a sketchy animation that delivers a clear message on navigating through the complex job of installing solar panels step-by-step.
What did I like the most?
The video clearly shows how Project Sunroof adds value for Homeowners, and commercial buyers of solar panels. It does well to sell an all-in-one space to know, and install solar panels the best way.
| Takeaway for Marketers |
| Use an animated sketchy animation to introduce a novel idea |
4. Toyota: Best Animated Ads
| Target Customer | Car owners/General public |
| Marketing Goal | To showcase Toyota’s brand values |
| Animation Style | 3D Animation |
| Industry | Automotive |
| Video Length | 1 minute and 12 seconds |
Creative Concept:
The video is a combination of sweet music and 3D animation, paired with paper models that carry the viewer to each frame with intrigue, and great clarity.
What did I like the most?
I really liked how the details pan out in the video using paper models. It’s quite new for an idea to tell a brand story on an international Motor Show.
| Takeaway for Marketers |
| Use paper models for a “peek into brand” video |
5. Slurpee
| Target Customer | Consumers of slush beverages |
| Marketing Goal | To announce the launch of new product design of Slurpee |
| Animation Style | 2.5D animation and motion graphics |
| Industry | Beverages |
| Video Length | 15 seconds |
Creative Concept:
The 15-second animated commercial features fast-moving visuals using motion graphics. The video is in 2D, showing consumers (animated), and enjoying their drink.
What did I like the most?
Colors are really cool with some 2D animation bringing the concept to life. The use of motion graphics has enhanced the effect of 2D animation, showing us once again that 2D animation is an elegant choice.
| Takeaway for Marketers |
| Use 2D animation with motion art to create a futuristic appeal. |
6. Rock, Paper, and Scissors
| Target Customer | Android users |
| Marketing Goal | To promote Android |
| Animation Style | 3D animation |
| Industry | IT |
| Video Length | 1 minute and 1 second |
Creative Concept:
This animated video features a creative concept for android’s anti-bullying campaign featuring three highly relatable characters rock, paper, and scissor who bond together to appreciate each other’s uniqueness.
What did I like the most?
What I really liked about this animated commercial is Android very cleverly highlights itself and promotes the idea of embracing uniqueness. The heart-warming promo might even please even the most skeptical of viewers.
| Takeaway for Marketers |
| Build free association around memorable games or jingles. |
7. Mindfulness
| Target Customer | Wellness Seekers |
| Marketing Goal | To encourage mindfulness adoption for stress relief. |
| Animation Style | Minimalistic & Soothing |
| Industry | Wellness |
| Video Length | 5:04 |
Creative Concept
The animation delicately portrays mindfulness as a tool to transform chaotic, overwhelming lives into calm, focused experiences. Through symbolic transitions—storm clouds clearing into sunshine—the video connects emotionally while educating viewers on mindfulness as a practical, accessible solution.
What Did I Like the Most?
The artful synchronization of calming visuals, serene music, and tranquil narration creates a deeply immersive experience. It doesn’t just explain mindfulness but makes viewers feel it, effectively building an emotional connection to the practice.
| Takeaway for Marketers |
| Simplicity amplifies emotional engagement effectively. |
8. Yota Animated Commercial: Ad Video Production
| Target Customer | Tech Enthusiasts |
| Marketing Goal | To showcase dual-screen versatility and innovation. |
| Animation Style | Futuristic & Dynamic |
| Industry | Consumer Electronics |
| Video Length | 1:00 |
Creative Concept
The video highlights the Yota phone’s dual screens through dynamic animations and fast-paced transitions. One screen handle multitasking while the other delivers real-time updates, demonstrating its practicality. Its sleek, tech-forward aesthetic mirrors the product’s cutting-edge appeal.
What Did I Like the Most?
The visual differentiation of active and passive screens reinforces the product’s dual functionality. This clear storytelling approach makes an innovative feature instantly understandable, appealing to the tech-savvy audience.
| Takeaway for Marketers |
| Showcase unique features with clarity and flair. |
9. Headhunter
| Target Customer | Job Seekers |
| Marketing Goal | Promote efficient recruitment services as heroic. |
| Animation Style | Anime-Inspired |
| Industry | Recruitment |
| Video Length | 2:13 |
Creative Concept
The ad reimagines job hunting as an epic journey, casting the user as a hero empowered by Headhunter’s tools. With action-driven anime-style visuals, it transforms a mundane process into an exciting narrative filled with empowerment and success.
What Did I Like the Most?
The anime-inspired design brilliantly captures attention while making a tedious topic engaging. By turning job seekers into heroes, the video not only entertains but builds trust and aspiration around the brand.
| Takeaway for Marketers |
| Transform ordinary services into epic narratives. |
10. Clover
| Target Customer | Small Business Owners |
| Marketing Goal | Simplify understanding of payment solutions. |
| Animation Style | Playful & Vibrant |
| Industry | Financial Technology |
| Video Length | 1:30 |
Creative Concept
This ad simplifies Clover’s payment solutions by using colorful, dynamic animations to demonstrate real-life scenarios of business owners managing payments, inventory, and customer relationships. The design is approachable, making a complex product feel friendly and accessible.
What Did I Like the Most?
The approachable tone and engaging visuals make technical concepts digestible for non-tech-savvy audiences, which is a critical success factor when targeting small businesses with diverse skill levels.
| Takeaway for Marketers |
| Simplify complex ideas with relatable visuals. |
11. Lenovo
| Target Customer | Tech-Savvy Professionals |
| Marketing Goal | Showcase cutting-edge features innovatively. |
| Animation Style | Sleek & Geometric |
| Industry | Consumer Electronics |
| Video Length | 1:20 |
Creative Concept
This fine example of animation advertising employs sleek geometric patterns to highlight Lenovo’s product features. Bold transitions and precise animations showcase functionality like portability, performance, and reliability, reinforcing Lenovo’s position as a high-end, innovative brand.
What Did I Like the Most?
The sophisticated design mirrors the premium nature of Lenovo products. It avoids clutter and focuses on functionality, making it both visually appealing and effective in communicating the message.
| Takeaway for Marketers |
| Align animation style with brand identity. |
12. McDonald’s
| Target Customer | Families & Food Lovers |
| Marketing Goal | Create a heartfelt connection with the brand. |
| Animation Style | Whimsical & Nostalgic |
| Industry | Food & Beverage |
| Video Length | 1:50 |
Creative Concept
The animation tells a nostalgic, family-centered story, using warm colors and whimsical characters to evoke emotions. It’s more about storytelling than promotion, subtly embedding McDonald’s as a backdrop to cherished memories.
What Did I Like the Most?
There’s a perfect balance between story and branding. It allows the emotional narrative to shine while keeping the McDonald’s logo unobtrusively present, ensuring recall without feeling intrusive.
| Takeaway for Marketers |
| Emotional storytelling creates lasting connections. |
13. Slack
| Target Customer | Collaborative Teams |
| Marketing Goal | Highlight efficiency in team collaboration. |
| Animation Style | Clean & Modern |
| Industry | Communication Technology |
| Video Length | 2:00 |
Creative Concept
This video employs clean, modern visuals and real-life collaboration scenarios to highlight Slack’s ease of use. It simplifies the chaotic nature of team management with organized workflows, demonstrating how Slack transforms communication.
What Did I Like the Most?
The integration of realistic team scenarios with seamless transitions showcases Slack’s benefits clearly. Its modern, minimalist aesthetic reflects the brand’s promise of efficiency.
| Takeaway for Marketers |
| Visualize solutions to relatable problems. |
Additionally, if you’re someone in the SaaS space, the Slack example has to be one notable mention. If you would like to check out some even better examples in the corporate space, then our blog on Linkedin Video Ads is an exciting read.
14. Starbucks Coffee
| Target Customer | Coffee Enthusiasts |
| Marketing Goal | Build excitement for seasonal beverages. |
| Animation Style | Festive & Textured |
| Industry | Food & Beverage |
| Video Length | 1:10 |
Creative Concept
The animation immerses viewers in a cozy, festive mood using textured visuals and warm colors. It emphasizes Starbucks as part of the holiday experience, celebrating togetherness with every cup of seasonal coffee.
What Did I Like the Most?
The warm, inviting textures and festive elements resonate perfectly with the holiday theme, creating an emotional link between Starbucks and cherished seasonal moments.
| Takeaway for Marketers |
| Leverage seasonality to evoke strong emotions. |
15. Nike
| Target Customer | Athletes & Fitness Enthusiasts |
| Marketing Goal | Inspire action through bold storytelling. |
| Animation Style | Dynamic & Energetic |
| Industry | Sportswear |
| Video Length | 1:30 |
Creative Concept
The ad combines dynamic animations with motivational messaging to create a sense of energy and urgency. It features diverse athletes overcoming challenges, encapsulating Nike’s “Just Do It” ethos with visually striking animations and bold typography.
What Did I Like the Most?
The high-energy transitions and bold text create an adrenaline rush, perfectly matching Nike’s brand persona. The universal appeal of perseverance connects deeply with diverse audiences.
| Takeaway for Marketers |
| Drive urgency with bold, action-packed visuals. |
16. Coca-Cola
| Target Customer | Beverage Consumers |
| Marketing Goal | Inspire joy and connection with Coca-Cola. |
| Animation Style | Whimsical & Vibrant |
| Industry | Food & Beverage |
| Video Length | 1:29 |
Creative Concept
Coca-Cola uses a vibrant, playful animation style to convey moments of joy, warmth, and togetherness. The ad focuses on how a simple Coca-Cola bottle can spark happiness and bring people closer, creating an emotional resonance.
What Did I Like the Most?
The effortless transition between personal and shared moments elevates the brand’s essence as more than just a beverage—it’s a symbol of unity and happiness.
| Takeaway for Marketers |
| Infuse products with emotional storytelling. |
17. Samsung
| Target Customer | Tech Innovators |
| Marketing Goal | Showcase the Galaxy Fold’s versatility. |
| Animation Style | Futuristic & Sleek |
| Industry | Consumer Electronics |
| Video Length | 1:05 |
Creative Concept
Samsung highlights the innovative Galaxy Fold through bold visuals and seamless transitions. The animation emphasizes functionality and adaptability, portraying the product as futuristic and indispensable for multitaskers and creators.
What Did I Like the Most?
The animation creatively demonstrates the product’s dual-display utility, making technical features instantly graspable for viewers.
| Takeaway for Marketers |
| Highlight innovation with bold, clear visuals. |
18. American Express
| Target Customer | Entrepreneurs |
| Marketing Goal | Promote Amex benefits for business owners. |
| Animation Style | Clean & Professional |
| Industry | Financial Services |
| Video Length | 1:20 |
Creative Concept
The video uses simple, elegant animations to emphasize American Express’s tailored solutions for businesses. By showing practical examples, it highlights financial flexibility and exclusive rewards, making the value proposition relatable to entrepreneurs.
What Did I Like the Most?
The ad’s professional tone and practical scenarios make complex financial benefits easily understandable, reflecting trustworthiness.
| Takeaway for Marketers |
| Simplify complex offers with relatable storytelling. |
19. End-to-End Encryption by WhatsApp
| Target Customer | Privacy-Conscious Users |
| Marketing Goal | Reinforce trust through encryption benefits. |
| Animation Style | Minimalistic & Informative |
| Industry | Communication Technology |
| Video Length | 1:45 |
Creative Concept
WhatsApp employs simple yet effective visuals to explain end-to-end encryption. The video emphasizes security and privacy as core features, using animations to demonstrate data protection in a way that’s easy to grasp.
What Did I Like the Most?
The seamless use of minimalistic visuals to address user concerns about privacy creates transparency while building trust.
| Takeaway for Marketers |
| Tackle sensitive topics with clarity and simplicity. |
20. Bosch
| Target Customer | Smart Home Enthusiasts |
| Marketing Goal | Demonstrate Bosch’s smart home ecosystem. |
| Animation Style | Modern & Sleek |
| Industry | Home Automation |
| Video Length | 2:10 |
Creative Concept
Bosch presents its smart home products through polished, visually rich animations. The ad integrates functionality and user-friendliness, showing how Bosch’s ecosystem simplifies daily life while delivering efficiency and innovation.
What Did I Like the Most?
The holistic depiction of an interconnected smart home, paired with sleek animations, reinforces Bosch’s expertise in innovation and reliability. The messaging is spot on. I’ll surely consider adding it to my list of the 19 Best Video Ads.
| Takeaway for Marketers |
| Show product ecosystems in real-life scenarios. |
21. Semrush
| Target Customer | Digital Marketers |
| Marketing Goal | Promote Semrush as an all-in-one tool. |
| Animation Style | Dynamic & Informative |
| Industry | Marketing Technology |
| Video Length | 1:36 |
Creative Concept
The video breaks down Semrush’s comprehensive features through vibrant visuals and clear messaging. Each animation segment highlights a specific benefit, creating a visually engaging walkthrough of the platform’s capabilities.
What Did I Like the Most?
The step-by-step breakdown of complex marketing tools is executed with a clean, dynamic design, ensuring user engagement without overwhelming detail.
If you’re specifically seeking out more prime examples in SaaS marketing, here’s a comprehensive guide on the best SaaS Video Ads. See how these brands nailed their messaging goal to perfection.
| Takeaway for Marketers |
| Break down features into digestible segments. |
22. Headspace
| Target Customer | Mental Wellness Seekers |
| Marketing Goal | Promote meditation for better mental health. |
| Animation Style | Calming & Whimsical |
| Industry | Wellness |
| Video Length | 1:20 |
Creative Concept
Headspace combines calming visuals with a relatable narrative to showcase the benefits of meditation. The whimsical animations embody peace and balance, making the concept of mindfulness accessible to viewers.
What Did I Like the Most?
The integration of serene visuals with engaging narration simplifies the journey toward mental well-being, perfectly aligning with Headspace’s mission. For me, it’s easily among one of the 10 Pitch-Perfect Product Video Ads.
| Takeaway for Marketers |
| Make wellness engaging through relatable visuals. |
23. Anti-Harassment PSA
| Target Customer | Young Adults & General Public |
| Marketing Goal | Raise awareness about harassment prevention. |
| Animation Style | Bold & Minimalistic |
| Industry | Public Awareness |
| Video Length | 1:42 |
Creative Concept
The PSA uses stark, simple animations and strong typography to confront harassment directly. By pairing impactful imagery with sharp messaging, the video delivers an urgent call to action, fostering awareness and accountability.
What Did I Like the Most?
The unapologetically bold design forces viewers to confront uncomfortable truths, leaving a lasting impression about personal and societal responsibility.
| Takeaway for Marketers |
| Address sensitive issues with visual candor. |
24. Whey Forward
| Target Customer | Fitness Enthusiasts |
| Marketing Goal | Promote plant-based protein innovation. |
| Animation Style | Clean & Energetic |
| Industry | Health & Nutrition |
| Video Length | 1:30 |
Creative Concept
This ad creatively introduces Whey Forward as an eco-conscious protein alternative, blending sleek animations with dynamic text. The vibrant visuals and optimistic tone highlight the product’s health benefits while underscoring its environmental sustainability.
What Did I Like the Most?
The energy-packed animation perfectly mirrors the fitness-focused lifestyle of its audience, reinforcing both health and eco-values.
Ads like this might be more suited to social platforms where you can easily meet your target audience. If you too are planning a campaign for social channels, here’s something truly thought-provoking: The Best of the Best Pre-Roll Ads.
| Takeaway for Marketers |
| Sync energy with product values and audience needs. |
25. UK Department of Transport
| Target Customer | Drivers & Commuters |
| Marketing Goal | Promote road safety awareness. |
| Animation Style | Realistic & Emotional |
| Industry | Government & Public Safety |
| Video Length | 1:38 |
Creative Concept
The ad leverages realistic animation to depict the dire consequences of reckless driving. Through emotional storytelling, it urges viewers to consider their responsibilities on the road, creating a powerful plea for safer driving practices.
What Did I Like the Most?
The emotional narrative, paired with realistic visuals, delivers an impactful message that resonates deeply with its audience.
| Takeaway for Marketers |
| Harness emotion to inspire responsible actions. |
26. Trip Advisor: Abu Dhabi
| Target Customer | Global Travelers |
| Marketing Goal | Highlight Abu Dhabi’s travel experiences. |
| Animation Style | Whimsical & Colorful |
| Industry | Travel & Tourism |
| Video Length | 1:10 |
Creative Concept
This video captures Abu Dhabi’s allure using whimsical, vibrant animations that mirror the excitement of exploring new destinations. By showcasing the city’s culture and attractions, the ad inspires wanderlust and confidence in planning with Trip Advisor.
What Did I Like the Most?
The playful animations make the ad visually engaging, while the seamless transitions evoke the joy of exploration.
| Takeaway for Marketers |
| Inspire wanderlust with immersive visuals. |
27. A.I Ketchup by Heinz
| Target Customer | Tech-Savvy Consumers |
| Marketing Goal | Showcase innovation using AI branding. |
| Animation Style | Futuristic & Sleek |
| Industry | Food & Technology |
| Video Length | 0:55 |
Creative Concept
Heinz’s ad merges AI-generated visuals with modern branding to redefine the concept of ketchup. The playful yet sleek design emphasizes Heinz’s innovative edge while staying true to its iconic identity.
What Did I Like the Most?
The blend of AI creativity with a familiar product highlights innovation while preserving brand recognition.
| Takeaway for Marketers |
| Combine emerging tech with nostalgic branding. |
Got a superstar product and want to set up your marketing campaign for success? No worries. How about a pack of stories of brands that soared with pitch-perfect campaign execution? Here’s our exciting guide on Top Marketing Campaign Examples with Product Ads.
28. Cadbury Dairy Milk: Alien
| Target Customer | Families & Kids |
| Marketing Goal | Highlight Cadbury as a joy-bringing treat. |
| Animation Style | Playful & Whimsical |
| Industry | Food & Confectionery |
| Video Length | 1:20 |
Creative Concept
The ad creatively uses an alien character to portray universal love for Cadbury Dairy Milk. By showcasing a lighthearted interaction, it reinforces the brand as a symbol of joy and shared experiences.
What Did I Like the Most?
The alien’s humorous portrayal and the ad’s universal message make it delightful for audiences of all ages.
| Takeaway for Marketers |
| Use humor to create universal appeal. |
29. Airbnb: Get an Airbnb
| Target Customer | Global Travelers |
| Marketing Goal | Emphasize unique Airbnb hosting experiences. |
| Animation Style | Minimalist & Warm |
| Industry | Travel & Hospitality |
| Video Length | 1:00 |
Creative Concept
Airbnb’s ad focuses on personalized, welcoming experiences, using soft animations to convey warmth and authenticity. It highlights the essence of staying in homes that feel like home, creating emotional engagement.
What Did I Like the Most?
The minimalist animation perfectly mirrors Airbnb’s ethos of simplicity and warmth, creating trust and appeal.
| Takeaway for Marketers |
| Focus on emotional resonance over complexity. |
30. Emirates
| Target Customer | Luxury Travelers |
| Marketing Goal | Highlight premium Emirates experiences. |
| Animation Style | Sophisticated & Aspirational |
| Industry | Aviation |
| Video Length | 1:25 |
Creative Concept
The ad showcases Emirates’ premium services, from luxurious seating to world-class amenities, through aspirational animations. It invites viewers to elevate their travel experience, blending sophistication with a touch of adventure.
What Did I Like the Most?
The balance of luxury and approachability makes the premium travel experience feel accessible yet desirable.
| Takeaway for Marketers |
| Sell aspirations with approachable luxury. |
If you’re looking for even more animated ads, know that the list is not finished yet. Plus, you could always check some of the more prime examples. Check 10 Amazing Examples of Animated Ads.
31. Wimbledon
| Target Customer | Sports Fans & Event Enthusiasts |
| Marketing Goal | Celebrate Wimbledon’s iconic legacy. |
| Animation Style | Elegant & Nostalgic |
| Industry | Sports & Entertainment |
| Video Length | 2:15 |
Creative Concept
The ad encapsulates Wimbledon’s rich history and cultural significance through elegant animations. It bridges nostalgia with modernity, creating a tribute to one of the world’s most prestigious sporting events.
What Did I Like the Most?
The harmonious blend of tradition and innovation celebrates Wimbledon’s enduring relevance while inspiring reverence.
| Takeaway for Marketers |
| Celebrate heritage with a modern touch. |
Wrap up
Wrapping up our dive into the 31 best animation ads of 2025, it’s clear: creativity reigns supreme.
From dazzling 3D visuals that captivate tech enthusiasts to engaging explainer videos for healthcare, these ads redefine what’s possible.
Each ad, tailored perfectly with unique insights and captivating narratives, not only hits marketing goals but leaves a lasting impression.
What stood out?
The innovation and versatility—they’re experiences, not just ads!
Whether you’re in tech, healthcare, real estate, or gaming, these animation marvels are a masterclass in blending creativity with strategy. The key takeaway?
The right mix of artistry and marketing genius makes magic happen.
Now, which animated ad was your favorite?
Frequently Asked Questions about Animated Advertising
Why are animated ads so effective in 2025?
Animated ads engage viewers by visualizing abstract concepts and breaking down complex ideas, making them easier to understand and more memorable.
What are the major trends in animated advertising for 2025?
Expect to see ultra-realistic 3D animation, interactive explainer videos, and dynamic branding elements like animated logos and mascots.
How do animated ads compare to traditional ads?
Animated ads outperform traditional ads with higher engagement rates, better cost-effectiveness, and the ability to simplify complex ideas.
Which industries benefit most from animated ads?
Sectors like technology, healthcare, real estate, and gaming find animated ads particularly useful to communicate intricate ideas and engage audiences.
How can businesses create effective animated ads?
Businesses should focus on using AI-powered tools for quick production, ensuring the ads are visually captivating, and aligning the content with the brand messagetent with the brand message
Ahmed's a Content Marketer with 3+ years' experience. He adores hand-drawn animation, and keeps updated with the latest trends in VTubing, and Digital Marketing. He flexes his creative muscle by engaging in scriptwriting with SaaS teams for their amazing ads.
