When a business uses videos in its marketing strategy, it helps increase revenue up to 49%. So, a video, especially corporate video for businesses is proven to be an incredible conversion tool.
Not a very long time ago, corporate videos were thought to be too boring to be able to engage users or customers in any meaningful way.
But that certainly isn’t the case today as people now know how to make fine corporate videos that are not just going viral but are also bringing in tangible conversions for their respected brands.
Your corporate videos can also shine if you know how to write a compelling corporate video script that represents your company’s culture and the way you work.
That’s why we’re here with the 11 best examples of corporate videos made by brands from across the world to help you get an idea for your corporate video marketing. So without further ado, here we go:
Corporate Videos Examples: 11 Best Ones For Your Inspiration
We have gone through several effective corporate videos and curate 11 of the best ones for you. Following them, you can make killer company marketing video for your next brand campaign with the assistance of your chosen corporate video production company. We are listing these examples for you:
1. Dollar Shave Club
If we had to declare a winner for the “Best corporate videos ever made” category, then we would put DollarShaveClub.com at the top of the roost.
This brand churned out some incredible corporate videos, each of which had one thing in common i.e. they combined humor with power-packed information about their company and what they do.
It was these very corporate videos that led the brand to achieve so much in such a little period of existence. Next up for their growth journey was an acquisition by-product giant Unilever.
This brand shows what can happen if you have fun with your corporate videos, manage to put out your corporate videos in the right manner and how much benefits you can reap from them.
2. Thai Life Insurance
Titled the “Unsung Hero”, this is not your conventional corporate video. Thai Life Insurance’s main aim behind this video was to show how their products embodied care and growth for their customers and how exactly, everyone was a part of a larger family.
This corporate video hits all the right chords and tells viewers about Thai Life Insurance is about creating good and betterment for everyone around them.
Also, this video wasn’t made in the way that other branded corporate videos are made. The creators built the premise around a very emotive concept that led this corporate video to gain millions of views and it still appears on Facebook video feeds every once in a while. A truly remarkable corporate video.
3. Spotify Running
A company marketing video that conveys everything that a certain product or service stands for in less than 60 seconds is definitely a winner and Spotify Running’s corporate video is just that, a winner!
Their Corporate video production used everything ranging from some really cool motion graphics to a very powerful voiceover. This corporate video by Spotify does everything right and by the end of the video, you know what Spotify Running is all about. It’s perfectly primed to be used during running with so many cool features. One of the best corporate videos ever, indeed!
4. Canal+
A corporate video that doesn’t feel like one, Canal+’s corporate video is super interesting for anyone to watch.
They did this video to promote their new campaign and made a bear rug the center of attention. The video shows the bear rug emoting on just how much passion he has for movies, direction, and cinema and how he just can’t stop.
For those of you who haven’t noticed, the video includes a very subtle subliminal message in the way it chooses the bear rug to be the start of the whole corporate video.
The bear rug signifies the comfort of home and the surroundings one finds itself in when watching cinema or movies at home. Truly remarkable, the idea is the story of this corporate video.
5. Risual
If a company has won uncountable awards on every front and has worked with top clients from all across the world, then mentioning them in a corporate video can appear quite cheesy.
If you too have such an agency with so many accolades, then you might want to take inspiration from this incredibly humorous and not so typical corporate video by Risual.
This brand did everything in a single corporate video; show their hard-working and friendly staff, their super fun work culture, their accolades, and their brand ideology, all rolled up in a video spanning just over two minutes.
6. Rackspace
Another example of an excellent corporate video is the one made by Rackspace. This video has a lot less humor than the one by Risual, but it embodies the same “brand vibe”, which is so important to feel in a corporate video.
Rackspace’s corporate video premise involves a day in their office which includes how their office looks, who works there, how they work there, what drives them, and what special benefits do they offer. This corporate video is actually like business presentation videos, and fast-paced so you don’t get bored at any point.
Above everything else, it “humanizes” the whole experience of Rackspace as a workplace. The creators did a splendid job in not just executing this amazing video but also in coming up with its premise.
7. Red Bull Racing
It’s not every day that you get to see the inner workings of how a top draw Formula 1 team works and brings in results, so this out-of-the-box, concept-driven, corporate video by Red Bull Racing certainly hit the right nerve.
The main star of the video is the Milton Keynes race factory, of which an exclusive tour is given in this video. Hosted by Christian Horner, the main man running this whole setup, the video shows the remarkable, never-before-seen footage of places like the state of the art gym, the corporate offices, the machine shop, and even the executive bathroom!
The energy presented by this corporate video is undeniable and lets people know why Red Bull and a sport as extreme as Formula 1 racing are meant to go together.
8. Shopify
Suppose you’re planning to showcase how innovative your company is. In that case, the corporate video of Shopify could be a great example you can follow. The video emphasizes good working ethics and environment and team spirit – a perfect video for recruiters.
Moreover, this video’s branding is a perfect example of how you can create memorable corporate videos for your audience. There’s not a single mention of Shopify’s services in the whole video.
Instead, their logo appears in the ending for a brief time. However, one thing to remember here is that such company videos have a higher chance of being successful when tailored for a single goal.
9. John St
It can be really risky to be subliminal in the message you want to give your users but John St. pulled it off perfectly in its corporate video. The video which focuses on “Catvertising” is one of the most humorous corporate videos out there, but don’t think that there are only humor and no information in there.
This corporate video gives the subliminal message that modern-day advertising needs to be done in an altogether different way, one which customers are looking to engage with like cat content, which has gone so viral till now.
They are surely the one to learn more about corporate videos in future. Getting the message out, this corporate video by John St. is definitely one for the archives.
10. AirBnB
Corporate videos or even marketing videos, in general, have become increasingly devoid of any great human story in recent times.
Brands often forget the fundamental fact that “hearing from the other side” is still one of the most interesting things out there and one that can really engage people to no bounds.
This corporate video by AirBnB shares just this trait and in a brilliant way indeed. No fancy graphics, no heavy voiceovers, no nothing, just a simplistic video showing montages of real AirBnB hosts telling about their experiences with the service and how it has benefitted them.
Sure it looks promotional and company marketing video, but seeing real humans in a video for a change was definitely a great idea and one that perfectly gels with what AirBnB offers as a brand.
11. Danfoss Crown Plaza
Every business, whether it’s a steel manufacturing factory, or a resort, is concerned about the environment.
Even highly polluting industries like hotels and resorts are now asking their customers to reuse the things like towels and other reusable items. But Danfoss shake hands with Crown Plaza and steps forward and take the practical eco-friendly initiatives.
Danfoss is a company specializing in energy optimization products. They showcase their work with a client to deliver a strong message about positive environmental impact in a corporate video.
This example of corporate video employs interviews, on-site views, and explanatory graphics to highlight Danfoss and their client as leaders in sustainability, setting them apart from the competition.
Frequently Asked Questions
What is a corporate video?
A corporate video promotes a company, its products or services through brand awareness videos, customer testimonials, or product demonstration videos.
What should a corporate video have?
A corporate video should have animated visuals, background imagery, color schemes, voiceovers, and music to take it to the next level and engage audience for longer.
What is the cost of corporate video production?
The cost of corporate video production ranges from $2,500 to $25,000. To be honest, the cost for it is all dependent on your budget and what elements you want in your video. There are a lot of factors to keep in mind while estimating the cost of your corporate video from scriptwriting time to post production process.
Ready To Make A Corporate Video Of Your Own?
Through all of these corporate videos examples, you saw brands being humorous, trying to be emotive, using different visual and messaging cues just to try and ensure that the consumer understands their journey and message.
No matter what your industry or brand represents, you too can make an incredible corporate video. You may have gone through the best corporate video guide, and eager to get your branded corporate videos, they will work only if you really believe in the power of providing value to your consumers.
If you want assistance, BuzzFlick is always here to help you for sure. Reach out to us for any queries you have.
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Sophiea Ank is an animator, but her passion for reading and writing made her Content Head at BuzzFlick. She loves to educate people through her blogs about technologies, animation, videography, and games. In her free time, she watches "Brooklyn Nine-Nine" and reads Paulo Coelho.
