Marketers are chasing all the fancy video editing trends 2024.
And why shouldn’t we?
Every social platform has become a marketplace to advertise and promote your brand. You can now speak directly to your audience via mini vlogs, short-form content and review videos.
It’s all in trend, and will probably give you amazing results.
Now to keep up with the trend, you could either create content yourself, or hire a specialist for video editing service.
For a moment, we thought we had enough platforms.
That’s when in August, LinkedIn launched a dedicated In-feed Video section, giving direct access to creators, and brands to speak to their audience and build a solid connection.
Again, to keep up, we’re chasing the newest video trends in 2024.
But you don’t have to go anywhere looking for ‘what’s trendy in video?’
We’re going to give you all the top video editing trends in 2024. In this blog, we’ve compiled a list of the hottest trends in video editing today.
Whether you’re a video editor, or like outsourcing your content to video editing companies, or fancy the idea of hiring freelancers for video editing service on a budget, we’ve got you covered.
Read on.
Top 10 Video Editing Trends in 2024 to Check out Now
Following are the top video
1. Short Video trends 2024
One of the biggest video trends in 2024 is short videos. Reels on Instagram, and TikTok have been the go-to option for brands, and for good reason too. Short videos are the way to package content on TikTok. Want to know how to package content on TikTok? check out 8 TikTok Trends.
Reels continue to dominate
Reels dominate as people want to consume more of short form content.
Over 726 million people worldwide use Instagram reels actively. That’s a massive number indicating opportunity for video editing companies to focus towards editing short form content.
Micro emotional stories
Creators are leading the market by giving us micro emotional stories. So, editors really need to be agile, creative, succinct and efficient with their job, if they want to be competitive. You might as well check out the Top Short-Form Video Marketing Trends (2024) for inspiration.
2. Artificial Intelligence Video Editing Trend
AI shook the industry a couple of years back when ChatGPT entered the market. And it’s only getting started. There are multiple types of video editing affects you can add with just a click.
And, there’s more to come. According to Market.US, the global AI video editing market will reach 4.4 billion USD by 2033.
So, if you’re an editor, direct your focus towards the following:
Automating tedious tasks
Reducing noise, enhancing audio, and giving humanlike voiceovers has never been easier. Plus, changing, colors, removing filler words, and adding cool effects happens seamlessly with AI.
Professional results with minimal effort
Novice editors don’t need to jump to premium tools anymore. They can use these AI-powered video editing tools, and generate amazingly professional results in absolutely no time.
3. Simple and quick Edit
This is what is making content creation ridiculously easier to scale. Even Premiere Pro has these features that make the job super-easy for all editors. As a result, clients find your video edit service highly reliable.
Let’s find out what are these features.
Automatic transcription feature
You’ve automatic transcription. Text tab shows transcription for the entire video. This makes it super easy to cut out sections, and process short form videos without any trouble.
Top 2 Tools with Automated transcription:
- Descript (Rated 4.6/5 by G2.com)
- Kapwing (Rated 4.2/5 by G2.com)
One-click to remove filler words
You can select text, and remove it from the timeline, adding effect to the video simultaneously. Removing filler words, and phrases has never been easier.
4. Animated captions
Animated captions are among the most popular types of video editing styles. So, if you’re someone who’s new to using motion art in videos, and not sure what’s really trendy, then you could check out 24 Motion Graphics Trends 2024.
Now that’s the what of motion art and animated captions, let’s find out why you need these.
Clarity in messaging
First, highlighting or animating keywords in your captions garner attention, and deliver clarity in messaging. That’s why it’s one of the most trending video editing styles.
YouTube search favors video captions
Secondly, using captions in your videos also favors YouTube SEO, making your video competitive to outrank other videos, and appear on top of search results.
Best tools for Animated captions
- Animaker (Rated 4.7/5 by G2.com)
- Veed.io (Rated 4.6/5 by G2.com)
- ClipChamp (Rated 4.1/5 by G2.com)
5. Perfect Loops: YouTube trends for 2024
Perfect loops are among the top video trends, and these might just hypnotize your viewers. Perfect loop transitions can be a great option to boost viewer engagement, which according to Adam Connell is the most important ranking factor for Insta reels.
Increases view count and reach
Loops can be great for you to boost views, which ultimately increases the reach of your content.
Creates mesmerizing content
For socials, loop videos might turn out a fantastic option to delight viewers especially with videos of nature, tips, and tricks (instructional content), and even memes. Know that these are among the video editing trend TikTok.
6. Showcase brand identity
Video editors working on B2B content have an abundance of good opportunities to showcase their talent on Linkedln, and make a name for themselves. As per Sprout Social, videos usually get 5x more engagement on the platform.
Consistency builds credibility
Brand videos with consistent color palette and effects add to the distinctiveness of a brand, making it a unique experience for the prospective buyers.
Brand content builds a strong connection
Brand content helps you to differentiate, and build a connection with your audience by delivering something new, and dedicated to them.
7. UGC Content: Video trends 2024 USA
Here’s another top trend in video editing: User-generated content.
In this niche, you’ll be offering video editing service for testimonials, client feedbacks, shout outs, and even interviews adding human touch in brand messaging.
As per Stackla, customers find UGC 9 times better than influencer content.
Along with UGC, you can also experiment new elements in your next project. For inspiration, you can also check out Top 7 Video Marketing Trends.
Creates social proof
UGC content helps you to attain authenticity. Prospects get insightful content by watching reviews from satisfied customer.
Builds trust and authenticity
Giving your customers a platform to speak, and question about your brand works well in building rapport with new prospects. UGC content is up and booming, and it’s not likely to go out any time soon.
8. Interactive and bold sequence
It’s also one of those trends in video production that can also be a fascinating learning experience for video editors. Interactive videos include quizzes, polls, clickable links, MCQs threaded with the video enhance user engagement.
As per Firework – Video commerce platform, 88% marketers want to allocate more budget to producing interactive content for their customers in 2024.
Much better engagement for learners
Polls and quizzes threaded with video lessons, keeps users engaged at all times, making bite-sized learning effective.
Personalized experience for viewers
Additionally, interactive and bold sequence also adds a layer of personalization with interactive elements added to appeal to the target group of viewers. This is seriously valuable.
9. Time-savvy templates: Video trends on social media
I had to place this at the bottom because it’s nothing new. However, as we’re progressing in the content economy, time-savvy templates and stock footage are among the Prime Social Media Video Marketing Trends (2024).
Scaling content made easy and efficient
With high-quality templates, and premium stock footage, scaling content has never been easier. Video editors today don’t need to work from scratch. They can produce more by doing less.
So, if you want to keep up with YouTube video editing trend, an Envato subscription will surely pay a handsome dividend.
Producing quality and competitive content
With quality templates at your disposal, you’ve more time to be ideate, and execute more creative iterations, making your work outshine among others.
3 Top Sites for Video Editing Templates:
- Renderforest (4.7/5 Rated by G2.com)
- Kapwing (4.2/5 Rated by G2.com)
- Canva (4.7/5 Rated by G2.com)
10. High resolution 4K Videos
More pixels per inch (PPI) offer great level of detailing to your videos. It’s not desirable, but a standard in 2024. Every screen offers 4K support, so you should invest in high quality video production and editing.
Clear and realistic output
High-resolution is the standard. It makes scenes clear, realistic, and incredibly attractive to the eyes.
Breathtaking experience with FPS
With 60 fps, the video experience becomes breathtaking for all. So, if you’ve a portfolio, make sure to include your works done on 2K and 4k recorded videos.
Wrap Up
Let’s wrap this one up.
In this blog, we gave you 10 of the top video editing trends for 2024. To make the blog scannable, I’ve used a benefit-focused structure for each trend, sharing insights on how each trend is shaping the way video editors do their job every day.
As a video editing company, our focus while writing this blog has been on informing editors about ongoing trends, so they can level up and offer high-quality video edit services.
Hope you got a nugget or two from reading this one. Make sure to review the FAQs below. These pack cool insights from the video editing industry.
Frequently Asked Questions (FAQs)
What is the market trend for video editing?
As per Straits Research, the video editing software market was valued at $3.09 billion in 2023. It is projected to grow to $5.13 billion by 2032, with a CAGR of 5.8% during 2024-2032.
What type of video editing is in demand?
Reality TV editing is highly in demand, especially in the U.S., given the popularity and volume of unscripted content production.
What’s the future of video editing?
As a renowned video editing agency in the US, we predict that AI and machine learning are set to transform video editing by automating tasks and enhancing creative workflows. Advanced AI tools will continue to analyze content, suggest edits, and generate rough cuts, streamlining the technical process of cutting, animation, and sound enhancement even more for editors.
Is the video editing industry growing?
According to the Bureau of Labor Statistics, the employment for video editors and camera operators is expected to grow by 3% from 2023 to 2033. The industry anticipates around 7,100 job openings annually over the next decade.
What’s new in video editing?
AI advancements in trending video editing apps now automate tasks like color correction and noise reduction, making it easier for beginners to produce professional-quality videos.
Which is the no. 1 video editing app?
As per Tech Radar, popular apps include:
LumaFusion: Powerful for mobile editing.
Adobe Premiere Pro: Advanced tools for professionals.
DaVinci Resolve: Best for color correction.
Filmora: Feature-rich for beginners.
What do most YouTubers use to edit their videos?
As per top YouTube Forums, the video editing tools that YouTubers commonly use are:
iMovie: User-friendly for Apple devices.
Adobe Premiere Pro: An industry standard.
Final Cut Pro: Professional-level editing.
DaVinci Resolve: Free with advanced features.
CapCut: Popular for quick edits.
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Ahmed's a Content Marketer with 3+ years' experience. He adores hand-drawn animation, and keeps updated with the latest trends in VTubing, and Digital Marketing. He flexes his creative muscle by engaging in scriptwriting with SaaS teams for their amazing ads.
