With TikTok, you’re undoubtedly astonished by the apparently infinite video ideas that businesses and content producers alike are able to come up with on the platform. To help you get your creative juices flowing again, we’ve compiled a list of 15 TikTok ideas that are sure to get your followers tapping their hearts.
If you’re looking for ideas for your own TikTok channel, we’ve provided examples of each video concept so you can see it in action.
Shall we begin?
Best TikTok Content Ideas for Creating Eye-catching Videos
After conducting thorough research, we have compiled a list of popular TikTok ideas that you can use to create compelling and interesting videos for your audience. So, without further ado, let’s explore them:
1. Start off with short video tutorials
The maximum video length on TikTok has just been raised from five to ten minutes, but most users are still scrolling through the app to consume content in bite-sized chunks. One of the finest ways to leverage this platform for instructional information is through short tutorials.
This 20-second Microsoft Excel instruction is an excellent example:
@cheatsheets Am I the best co-worker of the year? #excel #tutorial ♬ The Assignment – Tay Money
Do you have any ideas on how you can use this for your own company?
Quick video lessons showing clever shortcuts or smart suggestions in your SaaS solution should be created by SaaS companies. This sort of TikTok video can also be used to demonstrate how to get the most from the products or services your business offers.
Instead of relying on voiceovers, try something new. Allow the video to speak for itself so that you can use a memorable sound bite to further interest your viewers.
2. Shoot videos while trying popular recipes
Trying out viral recipes is another well-liked TikTok concept. There are so many TikTok users who post food-related content that it’s not uncommon for a recipe or culinary hack to go viral.
So why can’t your brand do that? To the extent that your product or marketing plan permits it, of course.
Let us look at an excellent illustration provided by women’s fashion label PureWow:
@purewow Trader Joe’s cauliflower gnocchi will be served at my wedding.. jk jk #traderjoesrecipes #easyrecipe #onepandinner #nytimescooking ♬ SALSA SUAVE – Abaco
PureWow’s method makes sense for content like this, and it’s making us drool. Keep an eye out for new TikTok food trends to see if any of them are worth trying to recreate. For example, there have been countless examples before, such as the well-publicized baked feta spaghetti recipe and clever ways to fold tortillas.
3. Test the efficacy of viral TikTok hacks
Food hacks and recipes were covered in the last heading. At this point, we’re getting into the realm of practicality. Consider how they can be linked back to your brand again.
When Elf Cosmetics tried a TikTok hack with one of their eyeliner pencils, it became a viral hit.
@elfyeah @Dev makes it look so easy 😩 👑 #elfcosmetics ♬ original sound – elfyeah
Have a member of your staff test out the viral hack with your items. Your team can also record “response videos” to other TikTok users’ attempts at similar viral hacks, whether or not such attempts were successful.
This sort of TikTok video can be extremely engaging and entertaining if it is accompanied by catchy music, amusing commentary, and real results.
4. Collaborate with TikTok content creators and influencers
In order to generate sponsored or joint content, many TikTok users with big followings partner with businesses. Consider using TikTok influencer marketing in your overall marketing plan.
Chipotle used its TikTok account to post these videos:
@chipotle She wins this trend #chipotle #textmessages #trending #viral #foryou ♬ S31 – Samuel Ifeanyi
It’s possible to obtain permission to re-post videos that reference your brand, so if you happen to come across any, consider asking for permission to do so. In order to include this into your plan, you should look for and contact influencers that have an audience comparable to your own and then form a partnership with them.
5. Demonstrate how your product works.
One of the best ways to use TikTok is to showcase your products. Put a smile on your face and make it appear enticing or enjoyable. TikTok is all about creating short, entertaining videos to share with your followers.
Take a look at this video to see how Spikeball puts its product to use:
@spikeballWhat a vibey, vibey rally 🤩♬ original sound – Spikeball Inc.
These people are having so much fun playing their game in this TikTok video (think volleyball meets four-square). Viewers will be compelled to discover more about the game or purchase a copy for themselves after playing this one-of-a-kind game.
Find unique methods to show off your items and how they are being used by your customers.
6. Try to lip-sync the video TikTok trend
TikTok videos that feature people lip-syncing are perhaps the most popular of all the TikTok video formats. A lot of individuals would lip-sync to the audio of a humorous sound clip and place captions on the screen to modify the context in a way that matches their channel or voice, and this is a common practice.
Vessi has a great example of how to do this:
@vessi Did you know that our shoes are waterproof? #vessi #waterproofshoes #nomorewetsocks ♬ original sound – bobsburgersvids
For this video, they used a popular sound clip and videotaped themselves lip-syncing to it.
This TikTok concept has limitless applications. We recommend scrolling down until you locate a sound bite that speaks to you. You can see other videos that have used the same sound by tapping on the sound’s name at the bottom of the screen. Your brand’s messaging will benefit from this as you brainstorm new TikTok concepts.
P.S: If you need help with getting the lip-syncing synchronized with your visuals properly, then check out our list of best video editing companies.
7. Take part in TikTok contests and games
TikTok’s video formats include challenges in addition to other things. Finding topical difficulties that are relevant to your brand is a great method to connect with your target audience.
The “Pen and Cup Challenge” is a good example. Saying they’ll do something and then doing it is as simple as tossing a pen at a cup and seeing if the pen falls inside.
Reebok came up with a unique take on this challenge, which they shared on their TikTok channel:
@reebok It’s a sign 👀 #penandcupchallenge #penchallenge #penandcup #Reebok ♬ original sound – Reebok
Alternatively, you might try the “Tell Me Without Telling Me” or “Put a Finger Down” challenges. You can be able to adapt these for your own brand if there are variations.
8. Use TikTok to stream a live video
As with most other social media platforms, TikTok allows its users to live broadcast their creations to their followers. In this way, you can form real-time connections with your audience and establish trusting relationships. It’s also possible to get gift points that can be redeemed for money if you’re above the age of 18, which is a nice perk.
In one session, a live stream can last up to 60 minutes, although we suggest keeping it to 30 minutes. Add live streaming to your usual TikTok marketing approach and think about what your business has to offer
9. Stitch popular or duet TikTok videos
TikTok has a unique sort of content: duets or stitches. As a result, this allows you to build a “reaction video” or a way to engage with another TikTok video.
The Washington Post has a humorous example:
@washingtonpost #duet with @_taylorelizabethh ♬ original sound – Taylor
The infant on the phone video on the right has gone viral. The WaPo decided to put their own take on the duet, and many others did the same. In order to be successful on TikTok, you must first consume TikTok content yourself in order to learn what kind of content receives the most engagement. Your audience will be more engaged if you take advantage of opportunities like this one.
10. Make lighthearted and amusing videos.
TikTok has a wide variety of methods to implement this concept, so don’t be afraid to experiment with it. It’s all about being lighthearted, jovial, or sarcastic.
During one of their training videos, Gymshark makes fun of the name of the exercise:
@gymshark Immaculate💀@Chris Negich #Gymshark #GymTok #gymhumor ♬ Beast Mode – JGRANTBEATS & Drelli
Because they’re making fun of the gym, something their brand clearly supports, they’re becoming more approachable, especially to those who are frightened by huge gym buffs but still want to work out regularly.
In particular, on TikTok, consider how you might inject comedy into your brand’s voice.
Note: Another trick to creating amusing videos is to get them animated. You can go for various animation styles like 2D, 3D, or motion graphics. If you’re interested in a motion graphics animated video, then explore our list of best motion graphics companies.
11. Create educational content
It’s also possible to utilize your TikTok channel to educate your followers on a certain subject. Adding instructional material to your TikTok approach is a great way to keep your audience interested and entertained.
Take the San Diego Zoo as an example:
@sandiegozoo Wee watermelons 🍉 #sandiegozoo #tapir #puppiesoftiktok ♬ FEEL THE GROOVE – Queens Road, Fabian Graetz
While the majority of their content is lighthearted, they do a good job of balancing it out by including interesting facts about animals.
TikTok is a great platform for instructional videos, as long as the material is paired with entertaining video clips. While brainstorming new ideas, try to strike a balance between educational and entertaining videos in your TikTok approach.
P.S: Educational videos are much more fun to watch when they are animated. Contact us to get more insights into our 2D and 3D animation services.
12. Share easy tips and tricks
The educational content is likely to be a bit longer, with a preference for the one-minute video format (or even 3 or 10-minute mark). Using the familiar short video style, these recommendations are meant to be easily digestible. The goal here is to make a seemingly complicated subject easier to understand by breaking it down into smaller, more manageable chunks.
Below, you’ll see a wonderful illustration of how this works:
@herfirst100k number 4 is a game changer! #jobinterview #careercoach #resumetips #debtfree #savingmoneygoals #careertiktok #careertips #careergoals ♬ PYRO – Chester Young & Castion
Your viewers will be able to better comprehend and retain what you’re attempting to convey if you include subtitles. They can be done in a variety of ways, making them ideal for a wide range of businesses.
13. Add trending music and sound clips
For lip-syncing videos, we’ve already spoken about leveraging popular sound snippets. While some sound clips don’t feature words or anything to lip-sync, there are others. Instead, they’re used in the production of different kinds of videos.
Two examples were used since there are so many possible manifestations of this.
A song from the movie Encanto serves as an example from Duolingo. You can utilize this clip to recreate a certain sort of TikTok video concept.
To capitalize on the current sound bite craze, the San Diego Zoo has discovered an artifact that can be used as a little wizard’s wand:
Porcupine quills were utilized in the San Diego Zoo’s version, but you could use one of your goods instead (if the shoe fits).
14. Support special causes through your TikTok videos
TikTok is a great place for brands and creators to express their enthusiasm for a certain subject. Using social media to promote good change and create awareness via entertainment is an excellent approach to campaign for issues like climate change, medical ailments, human rights, and equality, for example.
Gushers have started a campaign dubbed #BlackVoicesCreateGems to promote TikTok creators of color in order to generate money and exposure for the NAACP Youth and College Division.
@therealgushers Introducing #BlackVoicesCreateGems ♬ original sound – Gushers
TikTok is a great way to raise awareness for a subject you care about. Consider going a step further and creating an entire campaign around it like Gushers did or posting regular TikTok videos on the subject and why it matters to your business.
Suggested Readings:
Need an Expert Hand to Create your TikTok videos?
Of course, all these ideas are pretty inspirational, and you can use them easily to create viral video content for your TikTok channel. However, if you want to create a video that can make your audience raise their eyebrows, then your video should be of top-notch quality.
Unfortunately, not every company owns a video production company. If you’re one of them, you can simply outsource your video projects to get them done right. Now you must be thinking, who has this much time to find a video production company, don’t worry. We have created a list of some of the best video production companies in NYC, so do check it out.
Seek Inspiration from These Amazing TikTok Video Ideas
Start making your own amazing TikTok videos now! Make your own TikTok videos with the help of these tips and tricks. Get a better understanding of how to use TikTok for business and reap the benefits of the social media platform.
Sophiea Ank is an animator, but her passion for reading and writing made her Content Head at BuzzFlick. She loves to educate people through her blogs about technologies, animation, videography, and games. In her free time, she watches "Brooklyn Nine-Nine" and reads Paulo Coelho.
