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Live-Action vs Animation Videos – Best Choice For Advertising Your Business

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Use of videos is the traditional way in marketing but as we all know that the videos add significance when it comes to building engagement with your audience and then making them your permanent consumers.

If you are running a business and want to design an advertisement campaign then videos are the best option for you and for designing these you need to get in touch with the best explainer video companies to get started.

However, you first need to decide whether you want to create a live-action video or an animated video as there are some major differences between both.

To help you determine which one among these two is a better choice, we’ll compare both live-action and animated video side-by-side along with their pros and cons.

So let’s begin.

Live-Action Videos

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In simple words, live-action videos are those in which you can use real people on actual locations with physical props.

These videos have no animated touch within them, and since they’re realistic, it is much easier for the audience to relate to the situation showcased in the video. Using Live-action videos, you can easily connect with your audience and get your message across them.

Below are some pros and cons of Live-action videos to help you determine where to use them effectively.

Pros Of Live-Action Videos

  1. They have Human Touch
  2. They Showcase Real Life Working Of Your Product
  3. Faster Turnaround Time
  4. Great For Delivering Strong Messages

#1) They Have A Human Touch

Perhaps the biggest advantage of using live-action videos is that they have a more human touch to them as they include real actors and environments.

Using a real person coupled with a relatable situation can easily evoke your target audience’s emotions as they look more natural.

In simple words, in creating an emotional connection between you and the audience, Live-action videos work comparatively much better than animated videos.

#2) They Showcase Real Life Working Of Your Product

Remember, the trust factor plays a crucial part in determining whether your product will be successful, and nothing can strengthen your trust factor better than a live demonstration of your product.

This is where the live-action video is essential because the demonstration of physical products is something that you can never achieve with an animated video.

#3) Faster Turnaround Time

This is no surprise. The turnaround time of a live-action video is way faster than animated videos.

There’s a fair reason behind that. You have to use real actors and environments for a live-action video, which means if you have a strong plan, you can quickly shoot such videos. Moreover, even post-shoot editing is much easier and quicker to complete than an animated video.

In contrast, there’s a lot in creating animation videos, from character designing to motion graphics.

If executed with a proper plan, you can create a full-flash live-action video for your company in just a few days.

#4) Great For Delivering Strong Messages

No matter how engaging animations are, a live-action video is what you need to choose when it comes to delivering strong and serious messages. The reason is quite simple: real people and scenarios involved in the video can make deeper impacts and evoke emotions more effectively.

Cons Of Live-Action Videos

Although there are many reasons why live-action videos add value to your marketing efforts, there are a few downsides of live-action videos that you need to know before you jump to a decision. Here they are.

  1. Live-Action Videos Cost A lot More Than Animation Videos
  2. Making Changes Is Always Daunting
  3. Creativity Is Limited

#1) Live-Action Videos Cost A lot More Than Animation Videos

The biggest downside of live-action videos is that they are way more expensive than animation videos. Although there are several ways to reduce their overall production costs by compromising here and there on the quality, if you want to leave a lasting impression, then you must spend like an Arab.

Their production is so expensive because there are costs involved like props, locations, equipment, cameras, actors, etc.

If you’re someone with a tight budget, then you should avoid a live-action video and go for an animation video instead.

#2) Making Changes Is Always Daunting

Planning is crucial in creating live-action videos because making changes later on in the process is no less than a nightmare. No matter how small these changes are, they require a lot of time and lots of editing.

Moreover, if you don’t like the final product and change the script, later on, you’ll have to repeat the entire process from scratch and pay the same amount again for a newer version of the video.

In contrast, making minor or major changes in the animation videos is a matter of minutes, and it is much cost-friendly.

#3) Creativity Is Limited

The biggest advantage of live-action videos is their biggest problem as well. With live-action videos, you can’t make much use of your creativity. The reason for this is quite basic. Since there are real-actors and environments involved in these videos, they require to be much more practical than animation videos to make great use of your imagination.

Animation Videos

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You can quickly guess this one with the name. Unlike live-action videos, animation videos do not require you to use real actors or environments. These videos use multiple illustrations and motion graphics to become a beautiful representation of data or messages.

Even though these videos may sound childish but don’t underestimate their power; they can get even the toughest messages across in an engaging manner, for example, your company’s statistical data. Some of the best infographic videos on the internet today are animated.

Let’s talk about some of the pros and cons of animation videos.

Pros Of Animation Videos

  1. Creative Freedom
  2. Making Changes Is No Problem
  3. Messages Are Delivered In Simple Way
  4. Animation Videos Are Cost Friendly
  5. Easy Branding
  6. Works Best For Products That Are Constantly Evolving

#1) Creative Freedom

We’ve already told you how you have to limit your creativity when it comes to live-action videos. This is not the case with animation videos because your imagination is the only limit here.

With animation videos, you can create characters of your own, fit them into your desired background and do whatever you want with them to convey your message.

#2) Making Changes Is No Problem

Unlike live-action videos, making revisions in an animation video is a piece of cake. No matter what stage of production you want to make a change, all it requires is a couple of minutes and a few illustrations. You can change the existing video’s color palette, backgrounds, and characters with ease.

Even if you have to change an entire scene, you can do it without any problem without having to worry about the cost.

#3) Messages Are Delivered In Simple Way

A live-action video is associated more with reality, which sometimes causes trouble when it comes to explaining complex subjects and messages. This is where the magic of animation videos comes into play.

Since animated videos revolve around creativity and imagination, even the most complex messages can be simplified and presented in an engaging and fun-to-watch manner. Animated videos are informative and easily digestible, leading to creating some of the best animated product videos over the years.

#4) Animation Videos Are Cost-Friendly

Unlike the live-action videos where the costs of actors, locations, props, equipment, etc., are involved, the entire cost of animation videos depends on the revisions, complexity of the video’s project, and duration.

You don’t have to worry about any other additional costs, and when compared to live-action videos, animation videos are comparatively much economical.

#5) Easy Branding

Using your brand colors is quite important when it comes to branding. With live-action videos, the only parts where you can use your brand colors are the actors’ props and clothing. But what if I tell you that you can use each pixel in your video with your brand identity.

Yes, that’s true; you can convey your message more effectively by using your brand colors in the environment, characters, and every other aspect of an animation video to a more receptive audience. Moreover, if you plan to upload the video on your website, an animated video that matches your brand colors would look more impressive than a live-action video.

#6) Works Best For Products That Are Constantly Evolving

If your brand is evolving continuously and undergoing updates, then creating a live-action video every time can become an utter nightmare. This is where animation videos come into play. We’ve already told you how easy and cost-effective it is to revise animation videos.

You can always leverage your previously created characters and environment. All you have to do is make some changes to the background and message and, you’re good to go.

Cons Of Animation Videos

Even though there are many big advantages of animation videos that you can avail of, there’s also a major downside to their production. Here it is.

Turn Around Time Is Longer

The biggest downside of using animation videos is their longer production times. Since there is nothing real involved in the video, everything has to be built from scratch. Note that an animation video of high quality would require at least four weeks of production.

Each frame should be in line with your message and the motion of the characters. If you’re short on time, then animation videos aren’t something you need to go for. In such cases, a live-action video might become your best pick.

What’s The Best Pick?

By reading this guide, you can differentiate between live-action videos and animation videos and decide which one suits you the best.

If you’re tight on budget, we’d recommend you go for animated videos as they are informative and highly engaging. Note there are several types of animation videos that you can choose from as well.

If you’re under heavy time constraints, a live-action video would be the best. However, you need to keep the high budget requirements in mind.

That’s all, folks!

Related Article:

Difference Between 2D Animation And 3D Animation

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